We plan metro media across Madrid, Barcelona and Valencia in Spain. Platforms, train sides and interior panels cover the trip from the ticket gate to the street. The same commuters pass the advert every weekday. Station, line and carriage are itemised on the plan, so you can see exactly what you are buying. Tell us the dates and the budget, and we will send a site list within 48 hours.
Madrid metro, Barcelona, or both?
Platforms and carriage cards in Madrid and Barcelona cover the ride from the gate to the street. Station and line are itemised on the plan.
Metro advertising in Spain gives brands sustained visibility across some of the country's most active urban environments. Madrid and Barcelona alone accounted for over 1.2 billion metro journeys in 2025, demonstrating the scale of the audience moving through these networks.
Metro systems across Madrid, Barcelona, Valencia and Bilbao add further opportunities for regional and multicity campaigns. Brands can activate across stations, platforms, concourses, creating a presence throughout the passenger journey.
This combination of high passenger volumes and recurring journeys makes metro advertising particularly valuable for brands looking to build recognition and maintain a visible presence across Spain's major cities.
With 20+ years of experience in metro advertising, OOH Global helps brands plan and deliver metro campaigns across Spain.
Metro advertising in Spain spans station posters, platform and trackside displays, passenger information screens and full train wraps, with static print for posters and platform displays, and static or motion creative for digital screens running in 8 to 10 second spots within a shared loop. Placements concentrate on concourses, platforms, passageways and interchange stations.
Spain's metro advertising landscape is highly local, with different media rights, inventory and requirements across each network. We bring these opportunities together, giving brands one point of access to campaigns across Madrid, Barcelona, Valencia, Bilbao and other regional networks.
As a metro advertising specialist in Spain, we assess station footfall, passenger movement, network coverage, format availability and campaign objectives to identify the right locations and media.
We manage media sourcing and negotiations, creative specifications, local requirements, production, installation and campaign verification through one team, giving brands a coordinated way to activate campaigns across Spain's metro networks.
Spanish coverage across Madrid, Barcelona and Valencia
800+
Outdoor moments planned, booked and delivered.
20+
20+ years of outdoor advertising experience.
Backed by local market planning and end-to-end campaign delivery
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Spain offers a range of metro media formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Full-metro wraps on the busiest lines in Madrid and Barcelona put a Spanish brand at the centre of the daily commute for the length of the lease.
A full metro wrap in Spain puts the brand on the busiest lines for the length of the lease. Every station on the route sees it, and regular riders live with it twice a day.
Metro interior panels and in-carriage screens across Spain carry a message for the length of the journey, on every trip.
Metro interior advertising in Spain has a seated audience and a journey long enough for product detail. Panels and in-carriage screens are for messages that need more than a glance from the platform.
Cross-track posters and platform screens in Spain's metro stations are seen on every arrival and every departure.
Platform advertising in Spain compounds. Every arrival and every departure is another viewing, which is why cross-track posters and platform screens deliver such steady frequency.
Explore additional solutions for every campaign objective.
Where metro is booked
Open a country brief for metro pricing, sample sites, and market notes.
© OMMIt varies significantly by format and location. A full station takeover on Madrid Metro, for example, can range from around €15,500 to €62,000 a month depending on the station and its connectivity, with production costs additional. Individual poster, platform and digital placements are priced separately.
Yes. Placements can be booked by individual station, line or interchange point, letting a campaign concentrate on the stations that matter most to a brand's audience, from a single high footfall interchange to a network-wide presence.
The main opportunities are across Madrid, Barcelona, Valencia, Bilbao, Seville and Málaga, with additional urban rail opportunities in other markets. Available formats and media rights differ between networks.
In Spain, metro campaigns are commonly booked for 7, 14 or 28 days, depending on the network and format. Madrid offers weekly and 14 day circuits, while Barcelona also supports weekly, 14 day and monthly bookings. Longer campaigns are available for sustained visibility.
Yes. Metro advertising must meet the advertising rules and approval requirements of each Spanish metro network. Our expert OOH media team manages creative specifications, approvals and media requirements to help ensure campaigns are ready for launch.
Yes. Metro advertising in Spain is booked by individual stations, lines or interchange points, not across a whole network. A campaign can focus on one high footfall interchange like Sol or Moncloa, target a single line, or combine stations across Madrid, Barcelona, Valencia and Bilbao.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
