We plan metro media across Paris, Lyon and Marseille in France. Platforms, train sides and interior panels cover the trip from the ticket gate to the street. The same commuters pass the advert every weekday. Station, line and carriage are itemised on the plan, so you can see exactly what you are buying. Tell us the dates and the budget, and we will send a site list within 48 hours.
Which Paris metro lines matter?
Paris is the dense metro buy. Lyon is a separate plan if the brief is national.
© CityzMedia
Metro advertising in France places brands directly within the daily journeys of commuters, students, shoppers and tourists. Platforms, station concourses and carriages give audiences time to engage with campaigns as they wait and travel, creating repeated visibility throughout the transport journey.
The scale is significant. The Paris Métro recorded 1.48 billion journeys in 2024, averaging around 4 million trips a day across 16 lines and nearly 400 stations. Line 14 alone carries around 820,000 passengers daily, while established metro systems in Lyon, Marseille and Lille extend the opportunity beyond the capital. This gives brands access to high-volume urban audiences across several of France's most important cities.
Metro advertising in France places brands directly within the daily journeys of commuters, students, shoppers and tourists, with platforms, concourses and carriages giving audiences time to engage.
France's metro networks offer thousands of potential touchpoints, but the value lies in choosing those that align with your audience. Our approach to metro advertising in France combines network knowledge with audience movement to identify relevant stations, lines and formats across Paris, Lyon, Marseille and Lille.
From prominent station placements to train formats, we coordinate media selection, booking, production and delivery through one experienced team.
High-frequency visibility across the Paris Métro, Lyon, Marseille and Lille
800+
Outdoor moments planned, booked, and delivered.
20+
20+ years of outdoor advertising experience.
Connects with commuters, students, shoppers and tourists throughout their daily journey
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
France offers a range of metro media formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Full-metro wraps on the busiest lines in Paris and Lyon put a French brand at the centre of the daily commute for the length of the lease.
A full metro wrap in France puts the brand on the busiest lines for the length of the lease. Every station on the route sees it, and regular riders live with it twice a day.
Metro interior panels and in-carriage screens across France carry a message for the length of the journey, on every trip.
Metro interior advertising in France has a seated audience and a journey long enough for product detail. Panels and in-carriage screens are for messages that need more than a glance from the platform.
Cross-track posters and platform screens in France's metro stations are seen on every arrival and every departure.
Platform advertising in France compounds. Every arrival and every departure is another viewing, which is why cross-track posters and platform screens deliver such steady frequency.
Explore additional solutions for every campaign objective.
Where metro is booked
Open a country brief for metro pricing, sample sites, and market notes.
Paris has the largest network, with metro systems also operating in Lyon, Marseille and Lille, giving brands the option to run a campaign in the capital, expand into other major cities, or plan a national presence.
The Paris Métro alone carried 1.48 billion journeys in 2024, working out to roughly 4 million trips a day across 16 lines and almost 400 stations, with 89% of residents in the Paris region using the metro at least once a week.
Formats range from small staircase panels and corridor posters to platform billboards, digital screens, premium glass corridor displays and full train wraps, giving brands options across a wide range of budgets and campaign goals.
Standard formats typically need around 4 to 6 weeks lead time, while premium formats such as station domination or train wraps usually need 6 to 8 weeks.
Send us your campaign goals, target cities and timing, and we will identify the right stations, lines and formats, then come back with a clear plan and quote so your campaign can move forward without delay.
Major interchange stations such as Châtelet Les Halles, Opéra, République and Gare du Nord see some of the highest daily footfall in the Paris network, alongside premium sites like Champs Élysées Clemenceau for luxury and retail focused campaigns.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
