We plan metro media across Milan, Rome and Naples in Italy. Platforms, train sides and interior panels cover the trip from the ticket gate to the street. The same commuters pass the advert every weekday. Station, line and carriage are itemised on the plan, so you can see exactly what you are buying. Tell us the dates and the budget, and we will send a site list within 48 hours.
Ready to Advertise Across Italy's Metro Network?
Get in touch with Italy's metro advertising specialists
© JCDecaux
Reach commuters, residents, and visitors as they travel through some of Italy's busiest urban transport networks.
Metro advertising in Italy gives brands access to stations, platforms, concourses, escalators, and trains across Milan, Rome, Naples, Turin, Brescia, and other metro markets.
With years of experience in metro advertising, OOH Global helps brands plan and deliver metro advertising campaigns in Italy around their campaign objectives.
Metro networks put campaigns in front of commuters, residents and visitors at the stations, platforms and trains they use every day.
The right metro placement depends on who you want to reach and where their journeys take them.
A fashion or finance campaign in Milan may prioritise central stations and major interchanges. Entertainment and tourism campaigns in Rome can focus on stations serving central areas. Regional campaigns can use Naples, Turin or Brescia to build a stronger presence within specific markets.
OOH Global uses these factors when planning metro advertising in Italy. We help with network and station selection, current media availability, format planning, campaign scheduling, creative specifications, approvals, production, and campaign execution. Each placement is selected around the audience and campaign objective.
Italian coverage across Milan, Rome and Naples
800+
Outdoor moments planned, booked and delivered.
20+
20+ years of outdoor advertising experience.
Backed by local market planning and end-to-end campaign delivery
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Italy offers a range of metro media formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Full-metro wraps on the busiest lines in Milan and Rome put a Italian brand at the centre of the daily commute for the length of the lease.
A full metro wrap in Italy puts the brand on the busiest lines for the length of the lease. Every station on the route sees it, and regular riders live with it twice a day.
Metro interior panels and in-carriage screens across Italy carry a message for the length of the journey, on every trip.
Metro interior advertising in Italy has a seated audience and a journey long enough for product detail. Panels and in-carriage screens are for messages that need more than a glance from the platform.
Cross-track posters and platform screens in Italy's metro stations are seen on every arrival and every departure.
Platform advertising in Italy compounds. Every arrival and every departure is another viewing, which is why cross-track posters and platform screens deliver such steady frequency.
Explore additional solutions for every campaign objective.
Where metro is booked
Open a country brief for metro pricing, sample sites, and market notes.
© GSRThe right stations depend on the audience and campaign. In Milan, major central and interchange stations such as Duomo, Centrale, Cadorna and Garibaldi can provide access to substantial commuter and visitor movement. In Rome, Termini is a major interchange, while central stations can support campaigns aimed at residents and visitors.
Costs vary by city, network, station, format, number of placements, and campaign duration. High-demand stations, station dominations, and extensive digital campaigns generally require larger budgets. Contact our team for current availability and a tailored quote.
Yes. ATM (Azienda Trasporti Milanesi) oversees metro advertising spaces in Milan, while ATAC (Azienda per la Mobilità di Roma Capitale) manages advertising opportunities across Rome's metro network.
A metro advertising campaign in Italy typically runs for 4 to 8 weeks. Short campaigns can support launches and events, while multi-week campaigns provide repeated exposure to passengers following regular commuting routes.
Yes, international brands are allowed to advertise on the metro in Italy. However, the advertisement must meet the rules set by the specific metro network and the particular advertising space.
Metro advertising effectiveness can be measured using estimated impressions, reach and frequency, based on station footfall and passenger movement. Campaigns can also track website traffic, QR code scans, search uplift, footfall and brand lift where suitable measurement is available.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
