Guaranteed Programmatic
Locked share-of-voice on premium networks, bought programmatically. A clean way to secure inventory ahead of time while keeping the flexibility to update creative in-flight.
Programmatic outdoor bought against an audience
Programmatic out-of-home buys screens by audience and by time of day. The report shows what ran, on which screen, and for how long, so you see delivery rather than a modelled number. Send the audience and the dates, and a plan comes back within 48 hours. Daypart and location are chosen up front, then proof of play comes back once the flight has finished. We flag a tight date in the first reply.
Buying by audience and time of day?
The report shows the screens and the hours that ran. Send the markets and the daypart.
Data-led OOH, priced by moment
Format Specifications
Programmatic out-of-home is bought against audience, place and share of voice. The screen list and the reporting are part of the plan.
- Typical buys
- Guaranteed share of voice, audience-based buys and dynamic creative on premium digital screens
- Locations
- Roadside, airport and retail digital networks
- Coverage
- One city or several markets on the same activation. Flights are flexible, and many brands start with a few weeks
- Best for
- Audience-led campaigns and creative that needs to change while it is live
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Programmatic advertising formatswe plan and book
Every programmatic campaign uses a different mix of sub-formats. From quoting, planning, booking, permits, production and installation, we handle it all under one roof.
Audience-based Buys
Screens triggered by mobility, footfall or CRM data feeds. Reach the audiences your brand cares about at the moments they're most likely to see the message.
Dynamic Creative
Automated creative swaps by daypart, weather, sports result or campaign trigger. One master file, many contextually relevant versions.
Where programmatic is booked
Available in 16 markets
Open a country brief for programmatic pricing, sample sites, and market notes.
Frequently Asked Questions
Digital outdoor bought through a demand-side platform. You buy screens by audience, time, weather or a trigger, and you can still change the creative once it is live. Send the audience and the dates and we will say which screens can be bought that way.
The main demand-side and supply-side platforms, including private marketplace deals on flagship networks. You can run the buy yourself, or we can run it inside your existing stack.
With proof of play, impressions from audience-measurement providers, and lift studies for recall, consideration or footfall if you need them. You get reporting while it is live, and again at the end.
Yes. Mobility data, first-party segments, retail loyalty, or context such as weather and time of day. The targeting follows the brief. Tell us who you need and we will say what the data can actually do.
Three to five working days once the creative is approved. That speed is why brands use it for events, short tactics and always-on activity. Share the file and the dates and we will confirm the start.
Buy programmatic when you need to steer the campaign while it is running. Book direct when you need one landmark screen locked in. Most plans use both. Tell us the screen and we will say which route can hold it.
