We plan metro media across Berlin, Munich and Hamburg in Germany. Platforms, train sides and interior panels cover the trip from the ticket gate to the street. The same commuters pass the advert every weekday. Station, line and carriage are itemised on the plan, so you can see exactly what you are buying. Tell us the dates and the budget, and we will send a site list within 48 hours.
U-Bahn, or the stations around it?
Platforms and carriage cards in Berlin and Munich cover the ride from the gate to the street. Station and line are itemised on the plan.
Metro advertising places brands within the daily journeys of millions of people across Germany's major cities. Networks in Berlin, Munich, Hamburg, Frankfurt and Nuremberg provide repeated opportunities to reach commuters, residents and visitors, with Munich's U-Bahn recording 442 million passenger journeys in 2025.
From station and platform media to digital screens and in-train formats, brands can build visibility across different stages of the journey and extend campaigns into major light rail markets such as Cologne, Düsseldorf and Stuttgart.
Metro advertising places brands within the daily journeys of millions of people across Germany's major cities. Networks in Berlin, Munich, Hamburg, Frankfurt and Nuremberg provide repeated opportunities to reach commuters, residents and visitors.
Germany's metro landscape is shaped by distinct city networks, each with its own stations, formats and booking requirements. Our approach brings these differences into one coordinated plan, identifying the cities, stations and placements that best align with your audience.
From platform and trackside media to digital screens and in-train formats, we manage planning, bookings, creative specifications, production and installation across Berlin, Munich, Hamburg, Frankfurt and Nuremberg. One team keeps multi-city campaigns consistent while making each placement relevant to the network and commuter journey.
High-frequency visibility across Berlin, Munich, Hamburg, Frankfurt and Nuremberg
800+
Outdoor moments planned, booked, and delivered.
20+
20+ years of outdoor advertising experience.
Connects with commuters, residents and visitors throughout their daily journey
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Germany offers a range of metro media formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Full-metro wraps on the busiest lines in Berlin and Munich put a German brand at the centre of the daily commute for the length of the lease.
A full metro wrap in Germany puts the brand on the busiest lines for the length of the lease. Every station on the route sees it, and regular riders live with it twice a day.
Metro interior panels and in-carriage screens across Germany carry a message for the length of the journey, on every trip.
Metro interior advertising in Germany has a seated audience and a journey long enough for product detail. Panels and in-carriage screens are for messages that need more than a glance from the platform.
Cross-track posters and platform screens in Germany's metro stations are seen on every arrival and every departure.
Platform advertising in Germany compounds. Every arrival and every departure is another viewing, which is why cross-track posters and platform screens deliver such steady frequency.
Explore additional solutions for every campaign objective.
Where metro is booked
Open a country brief for metro pricing, sample sites, and market notes.
© BlowUpIt varies by city. Berlin, Munich, Hamburg, Frankfurt and Nuremberg each operate their own network, with their own stations, formats and booking process, so a campaign is planned around the specific city rather than one national system.
U-Bahn is the German word for the underground metro, so U-Bahn advertising and metro advertising are the same buy. Berlin, Munich, Hamburg, Frankfurt and Nuremberg each run their own network. Tell us the city and we will use the name that network actually sells under.
Digital screens, passenger television systems such as Munich's Münchner Fenster and Nuremberg's Fahrgast TV, trackside displays, train wraps and full station takeovers are all available, depending on the city and station.
Munich and Nuremberg both have strong, well documented passenger figures and a wide format range, while Berlin offers particularly extensive station level coverage. Hamburg and Frankfurt are also core markets with their own established networks.
Standard bookings run in cycles of around 7 or 14 days, though longer campaigns can be arranged depending on the format and network.
Cost depends on the city, station, format and campaign length. Share your target cities and goals with us for a tailored quote.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
