We plan street furniture across Madrid, Barcelona and Valencia in Spain. Shelters and six-sheets sit at eye level on the walk between the station, the shop and the office. People are close enough to read a line of copy. Every face we propose names the street and which side of the road it faces. Tell us the dates and the budget, and we will send a site list within 48 hours.
Which streets need shelters in Spain?
People are close enough to read a line between the station and the shop. Every face we propose in Madrid names the street.
© OMM
Street furniture holds a prominent place in Spain's urban advertising landscape, reaching an estimated 63% of the population in a typical week. Its strength comes from sitting at street level, where a brand becomes part of the route people already take through city centres, retail districts and transport hubs.
That reach can be shaped around exactly where an audience is most valuable. Campaigns can run across Madrid and Barcelona, extend into Valencia, Seville, Málaga and other markets, concentrate on a single commercial district, or build presence around specific stores, venues and destinations.
Highly visible and naturally integrated into the urban environment, street furniture gives creative a strong platform to stand out at close range. This makes it especially effective for retail launches, local campaigns and reaching people close to where they shop and spend their time.
With 20+ years of experience in street furniture advertising, OOH Global helps brands plan and deliver street furniture campaigns across Spain.
Street furniture in Spain spans static, illuminated and digital displays, with digital spots typically running around 10 seconds. Sites concentrate on main streets, shopping districts, bus stops, pedestrian routes and city centres across Madrid, Barcelona, Valencia, Seville, Málaga and other cities, with national circuits also available.
Getting street furniture right in Spain means knowing which corner, kiosk or shelter earns its place in a city, then backing that with the right process, from site selection through to production and delivery, which we handle end to end.
Our network spans major coastal and urban areas across Spain, giving campaigns repeat exposure to the same audience over the course of a run. Static shelters and kiosks sit alongside digital screens where useful, letting creative shift in real time, with every site chosen using foot traffic and transit data so creative lands where audiences actually spend their time. Spain's cities, Madrid and Barcelona especially, set strict rules on public space and historic districts, so we manage permitting directly and keep campaigns clear of local delays.
Spanish coverage across Madrid, Barcelona and Valencia
800+
Outdoor moments planned, booked and delivered.
20+
20+ years of outdoor advertising experience.
Backed by local market planning and end-to-end campaign delivery
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Spain offers a range of street furniture formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Lamppost banners along Spain's city arteries and retail streets deliver rhythmic pedestrian-scale reach through Madrid, Barcelona and Valencia.
Lamppost advertising in Spain works as a run. The same brand every few metres along a retail street or event route builds a rhythm down the whole corridor.
Freestanding backlit MUPIs in the CBDs and retail districts of Madrid, Barcelona and Valencia carry eye-level creative on the busiest walking routes in Spain.
MUPI advertising in Spain is read at walking pace. Eye-level, backlit and on the pavement, it carries retail and city-centre messages that need to be seen up close.
Backlit and digital bus shelters on Spain's high-frequency city routes anchor always-on brand presence at pedestrian eye level.
Bus shelter advertising in Spain combines a wait at the stop with the same commute every day. That repeat is why shelters are the frequency engine of a city plan, in print or on a digital unit.
Explore additional solutions for every campaign objective.
Where street furniture is booked
Open a country brief for street furniture pricing, sample sites, and market notes.
© OMMEach city sets its own rules on public space and, in historic districts, on aesthetics, with Madrid and Barcelona among the strictest. Permitting is managed directly as part of the campaign, so sites are cleared before creative goes live.
Costs vary by city, location, format, number of panels and campaign length. As a broad guide, standard MUPIs and bus shelter panels can range from around €450 to €600 per face per week, with premium locations and digital formats priced higher. Large citywide or multi-city networks can run into tens or hundreds of thousands of euros.
Madrid and Barcelona offer extensive urban coverage and high pedestrian activity. Valencia, Seville and Málaga are also valuable markets, particularly for retail, tourism, entertainment and locally focused campaigns.
Yes. Digital MUPIs, bus shelter screens and other digital panels are available across selected Spanish cities. They can support motion creative, scheduled messaging and contextual campaigns, depending on the network.
Yes. International brands can run campaigns across Spanish street furniture networks. Campaign planning should account for local creative requirements, language, media specifications and any applicable approvals.
Common formats include MUPIs, bus shelter panels, advertising columns, kiosk panels and digital street furniture screens. Availability varies by city and individual network.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
