Full-funnel outdoor
We combine landmark placements like Gran Vía with transit and roadside formats to build reach and frequency across a single campaign.
Madrid's stage on Gran Vía
Since 1910, Gran Vía has carried Madrid's theatres, department stores and cinema queues along a single curving avenue between Plaza de España and Calle de Alcalá. Pedestrianised in 2018 and lined with building wraps and synchronised LED screens, it puts a brand in front of shoppers, commuters and the tourists who treat this street as their route through the city.
A screen on Gran Vía?
Madrid's main avenue is the brief. Tell us the dates and the daypart.
© Urban VisionWhy the world'sbiggest brands chooseGran Vía
Gran Vía carries more foot traffic than almost any other stretch of pavement in Madrid, its cinemas, flagship stores and hotel entrances feeding a queue of pedestrians that barely thins between morning and midnight. Fifteen large-format digital screens along the avenue, part of the Circuito Gran Vía network, sit alongside building wraps on some of the city's most photographed facades. For a brand, that means repeated exposure to the same commuters, shoppers and visitors who walk this route daily. The avenue's inventory spans both building wraps and large-format LED screens.
1.3km
Avenue length
Gran Vía runs 1.3 kilometres from Plaza de España to Calle de Alcalá near Plaza de Cibeles.
1910-1929
Built in three phases
The avenue was constructed in three distinct stages, one of the largest urban remodelling projects in early 20th-century Spain.
460m²
Circuito Gran Vía display area
Fifteen large-format LED screens along the avenue combine for 460 square metres of digital advertising space.
Beyond theavenue
Campaigns synchronised across the Circuito Gran Vía screens are routinely filmed and shared by passers-by, extending reach well past the people stood on the pavement.
Gran Vía Site specifications
- Circuit
- Circuito Gran Vía, 15 digital screens across the avenue
- Flagship screen
- 130m² LED display, 2,144 x 1,664px at 6mm pixel pitch
- Environment
- Semi-pedestrianised avenue with widened pavements since 2018
- Booking unit
- Rotating digital spots or multi-week building wrap campaigns
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© BlowUpWhy Brands ChooseOOH Global forIconic Sites
Spain welcomed close to 97 million international visitors in 2025, second only to France, and a large share of them pass through Madrid. Outdoor advertising here is a mature market, with heavy investment in digital screens across the capital's busiest streets and billboard formats on the approach roads. That mix of steady tourist volume and everyday commuter traffic gives brands a rare combination of reach and repetition in one city.
A Global stagefor your brand
Planning outdoor media in Spain means balancing Madrid's dense advertising formats against the rest of the country's regional cities and coastal resorts. Our team handles the permitting, screen bookings and creative resizing needed to run a coherent campaign across Gran Vía and beyond, from first brief through to the final proof of play.
We combine landmark placements like Gran Vía with transit and roadside formats to build reach and frequency across a single campaign.
Brief to booking
Our Madrid-based team turns a creative brief into a confirmed screen or wrap booking, usually within days rather than weeks.
Market-fluent buys
We work directly with the operators running Spain's major digital circuits, so pricing and availability are never a guessing game.
Creative that fits
Every asset is resized and timed to the exact screen specification, from Gran Vía's LED loops to static wrap panels.
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
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Frequently Asked Questions
Pricing depends on the format, a digital slot on the Circuito Gran Vía screens is priced differently to a full building wrap, and both vary with campaign length and season. Peak periods such as the Christmas lights season or major sporting events on Gran Vía carry a premium. Our team quotes against your brief once we know the format, duration and creative you have in mind. Get in touch and we will return a proposal with real availability and pricing, not a generic rate card.
Yes, the large-format LED screens along Gran Vía run as shared loops, so a brand can book a rotation of spots for anywhere from a single week to several months. Shorter bookings are common around product launches and seasonal moments. We handle the technical delivery so your creative meets the screen's exact resolution and pixel pitch before it goes live. Longer bookings generally bring a better rate per play.
Circuito Gran Vía is the network of large-format digital screens installed along Gran Vía by Callao City Lights, the same operator behind the well-known screens on the nearby Plaza del Callao. It covers fifteen screens and around 460 square metres of display along the avenue. Brands typically buy into the circuit rather than a single screen, so a campaign plays across multiple points on the street rather than one fixed spot.
Gran Vía is consistently ranked among the busiest shopping streets in Europe, with a constant flow of shoppers, commuters and tourists throughout the day and well into the evening. Exact daily counts vary by source and season, so we focus on verified circuit-level reach data from the screen operator when we plan a campaign, rather than round headline numbers. That data lets us give a realistic estimate of impacts for your specific dates.
Building wraps are one of the established formats on Gran Vía, taking advantage of the avenue's run of early 20th-century facades built during its 1910 to 1929 construction. Availability depends on which building and permit is free at the time, and lead times are longer than for a digital screen booking. We manage the permitting locally, so tell us your rough dates and we will check what is realistically available.
Gran Vía is a long avenue, so its screens and wraps reach people as they walk its 1.3 kilometre length between Plaza de España and Calle de Alcalá. Plaza del Callao is a single square at one end of that avenue, built around one flagship LED screen with a more concentrated, look-up audience. Many brands run both together as part of one circuit-wide booking, since the two sit only a short walk apart.