We plan metro media across Seoul, Busan and Incheon in South Korea. Platforms, train sides and interior panels cover the trip from the ticket gate to the street. The same commuters pass the advert every weekday. Station, line and carriage are itemised on the plan, so you can see exactly what you are buying. Tell us the dates and the budget, and we will send a site list within 48 hours.
Seoul Metro, or Busan as well?
Platforms and carriage cards in Seoul and Busan cover the ride from the gate to the street. Station and line are itemised on the plan.
Reach millions on the move across South Korea.
Metro advertising in South Korea gives brands access to station screens, platform media, concourse displays, train interiors and large-format placements across Seoul and other major cities.
With 20+ years of experience in metro advertising, OOH Global helps brands plan and deliver metro advertising campaigns across South Korea.
Metro is an important part of everyday travel in South Korea. Seoul has an extensive urban rail network connecting business districts, universities, shopping areas, residential neighborhoods, and entertainment destinations.
The right metro campaign starts with understanding where your audience travels.
A brand targeting office workers may prioritise stations serving major business districts. Retail campaigns can focus on stations near shopping areas. Entertainment brands may choose locations connected to leisure and nightlife districts.
OOH Global considers passenger movement, station location, available formats, campaign timing and budget when recommending media.
Our team can support with station and location planning, media format selection, current inventory checks, artwork specifications, campaign booking, production coordination, installation requirements and campaign delivery.
This gives advertisers a clear approach to Metro advertising in South Korea.
High-frequency visibility across Seoul, Busan, Incheon, and Daegu's metro networks
800+
Outdoor moments planned, booked, and delivered.
20+
20+ years of outdoor advertising experience.
Connects with commuters and travellers throughout the daily passenger journey
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
South Korea offers a range of metro media formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Full-metro wraps on the busiest lines in Seoul and Busan put a South Korean brand at the centre of the daily commute for the length of the lease.
A full metro wrap in South Korea puts the brand on the busiest lines for the length of the lease. Every station on the route sees it, and regular riders live with it twice a day.
Metro interior panels and in-carriage screens across South Korea carry a message for the length of the journey, on every trip.
Metro interior advertising in South Korea has a seated audience and a journey long enough for product detail. Panels and in-carriage screens are for messages that need more than a glance from the platform.
Cross-track posters and platform screens in South Korea's metro stations are seen on every arrival and every departure.
Platform advertising in South Korea compounds. Every arrival and every departure is another viewing, which is why cross-track posters and platform screens deliver such steady frequency.
Explore additional solutions for every campaign objective.
Where metro is booked
Open a country brief for metro pricing, sample sites, and market notes.
Yes. Brands can advertise across eligible stations and media locations within Seoul's metro environment.
Costs vary by station, format, screen or display size, campaign duration, and number of locations. High-demand stations and large-format placements can carry higher rates.
Yes. International brands can use metro advertising in South Korea, subject to media availability, creative requirements and applicable advertising approvals.
OOH Global can help identify relevant stations, available formats and campaign options based on your audience, locations, objectives and budget. We can then support media booking, specifications and campaign delivery for Metro advertising in South Korea.
We plan metro advertising across Seoul's subway network, alongside metro systems in Busan, Incheon, Daegu and other major South Korean cities.
Formats range from digital station screens and platform advertising to concourse and passageway media, in-train advertising and large-format station displays, depending on the station and network.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
