We plan billboards across Madrid, Barcelona and Valencia in Spain. The faces that earn a place on the plan are unipoles with a long sight line, and hoardings where the traffic has to slow. Each site is priced on its own. We confirm the permit and the posting date before you are asked to commit. Tell us the dates and the budget, and we will send a site list within 48 hours.
Ready to go live with billboards in Spain?
Madrid and Barcelona are where the long sight lines sit. Each face is priced on its own, and a site list comes back within 48 hours.
© BlowUp
Billboards have significant reach across Spain, with almost 22 million people seeing a billboard or large roadside posters in a typical week. For advertisers, that creates the scale to build a strong presence without losing control over where the campaign appears.
In Madrid, Barcelona, Valencia and Seville, brands can select locations around busy roads, city approaches and major commercial areas. A campaign can focus closely on one city or connect several markets to reach audiences across Spain.
The value comes from repeated visibility. Billboards remain in place as people follow familiar routes each day, giving the creative more opportunities to be seen and remembered. The same approach can support anything from a prominent single site launch to a wider national campaign.
With 20+ years of experience in billboard advertising, OOH Global helps brands plan and deliver billboard campaigns across Spain.
Billboards in Spain range from static panels carrying printed artwork to digital sites that support image or video creative in roughly 10-second spots, with digital targeting available by city, route, time and day. Sites concentrate on major urban roads, city entrances, commercial areas and busy routes across Madrid, Barcelona, Valencia, Seville and regional markets.
For brands entering Spain, local market knowledge helps identify the right sites, formats and level of coverage across Madrid, Barcelona, Valencia and Seville.
We turn the brief into a focused billboard advertising plan, selecting locations around audience movement, visibility, campaign goals and budget. This could mean a prominent site for a product launch, several placements across one city, or a wider network of static and digital billboards across Spain.
Our team manages site selection, media buying, creative requirements, production and campaign delivery. For international brands, activity in Spain can also be coordinated alongside other European or global markets, keeping planning and delivery with one experienced team.
Spanish coverage across Madrid, Barcelona and Valencia
800+
Outdoor moments planned, booked and delivered.
20+
20+ years of outdoor advertising experience.
Backed by local market planning and end-to-end campaign delivery
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Spain offers a range of billboards formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Unipoles are the anchor billboard format on Spain's arterial routes and highway approaches. Sites around Madrid and Barcelona carry the tallest, highest-visibility structures and are the format most brands lean on for always-on presence in the market.
Unipole advertising in Spain is how a brand stays on an arterial through the working week. The same drivers pass it inbound and outbound, and that repeat is what turns a roadside site into recall.
Bridge banners around Madrid and Barcelona deliver head-on visibility to peak commuter traffic. In Spain, they anchor launches on the busiest gateway crossings and airport approach routes.
Bridge banner advertising in Spain pays off on routes people already have to take. Gateway crossings and airport approaches put the creative in front of peak traffic, which is why launches use it to arrive with the city.
Hoardings line construction perimeters, retail frontages and airport landside routes across Madrid, Barcelona and Valencia. Their pedestrian-scale proximity keeps Spain launches in view of both drivers and walkers at high frequency.
Hoarding advertising in Spain rewards brands that want frequency at close range. Launches, retail openings and long site perimeters all benefit from a face people pass slowly, on foot and in traffic.
Building banners on commercial and retail facades in Madrid and Barcelona hold a neighbourhood for the length of the flight. In Spain they are booked when a launch needs scale, not just a roadside face.
Building banner advertising in Spain ties a brand to a place. A mall frontage, a commercial block or an airport landside becomes the picture of the campaign for anyone arriving in that district.
Gantry sites span the full width of highways around Madrid and Barcelona, delivering head-on impact across every lane. A signature roadside format for premium showcase campaigns in Spain.
Gantry advertising in Spain is the premium roadside buy for a highway launch. One face covers the peak flow, so the message lands with every commuter on that road.
Static billboards on the busiest arterial routes across Madrid, Barcelona and Valencia carry the consistent, always-on presence a campaign in Spain is built around.
Static billboard advertising in Spain is the dependable layer in a roadside plan. A known route, a single message, and enough weeks on display for the brand to stick with the people who drive it.
Backlit posters on retail streets, transit stops and mall approaches across Madrid, Barcelona and Valencia keep creative crisp long after dark. A dependable format for evening-heavy environments in Spain.
Backlit poster advertising in Spain is the night shift of a roadside or retail plan. When the audience is out after dark, the illuminated face keeps the brand present on the street.
Explore additional solutions for every campaign objective.
Where billboards are booked
Open a country brief for billboards pricing, sample sites, and market notes.
© OMMBillboard costs in Spain vary by location, campaign length and number of sites. A standard 8m × 3m static billboard can cost around €300 to €1,200+ per month on a long term booking. Short term city campaigns can start from around €2,050 for five billboards over 14 days, while large national circuits can cost €243,000+ for 14 days. Production and installation are usually charged separately.
Madrid, Barcelona, Valencia and Seville are key markets. Major urban roads, city approaches, commercial districts and busy visitor areas offer strong billboard opportunities, with the right locations depending on your target audience and campaign goals.
14 or 28 days are common booking periods for billboard campaigns in Spain. Longer campaigns can also be planned depending on the location, budget and campaign objective.
Premium and high-footfall sites, including landmark digital screens, tend to book up earliest, so early planning gives access to the strongest locations. Standard roadside panels generally offer more flexibility closer to the campaign start date.
Static billboards and monopoles are the most straightforward starting point, offering broad, dependable reach without the production complexity of digital or 3D creative. Brands with a bigger budget or a specific launch moment often add a digital or anamorphic site on top for extra impact.
Yes. Billboard advertising in Spain is subject to municipal advertising ordinances and, where relevant, property or landlord permissions. Requirements vary by city and site type, with additional restrictions common around historic centres and protected areas. Approvals and any required consents are managed as part of the campaign.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
