Full-funnel outdoor
We combine landmark screens with local formats so the same message is seen more than once.
The screen everyone still looks up at
Piccadilly Lights has carried advertising since 1908, and the current 44.6 by 17.5 metre LED canvas has stood since 2017. It sits at the junction of Piccadilly, Regent Street and Shaftesbury Avenue, one of the few sites in the country where a single ad still commands an entire skyline.
Booking Piccadilly Lights?
The LED canvas is 44.6 by 17.5 metres and has stood since 2017. Send the dates and the spot length.
© OceanWhy the world'sbiggest brands choosePiccadilly Lights
Piccadilly Lights works because there is nowhere else for the eye to go. The screen replaced six separate signs with one continuous 783 square metre surface, so a brand isn't sharing the building with a neighbour a few metres along. The rotation is limited to a handful of advertisers at a time, and a full-screen takeover is still possible for a launch that calls for it. The screen itself sits in an open-air plaza at the Piccadilly Circus junction.
783m²
Screen surface
The wraparound LED canvas covers 783 square metres in one continuous piece, larger than a tennis court.
2017
Current screen unveiled
The current 44.6 by 17.5 metre display replaced the site's six older signs in 2017.
40m+
Annual tube passengers
Piccadilly Circus Underground station alone handles more than 40 million passengers a year, before a single person crossing the plaza above is counted.
Global viralreach
A launch moment on Piccadilly Lights is routinely filmed and shared by passers-by, so the paid audience on the night is only the start of who sees the ad.
Piccadilly Lights Site specifications
- Type
- Curved digital LED, 8mm pixel pitch
- Format
- Single wraparound canvas, shared brand rotation
- Display size
- 44.6m wide x 17.5m high (783m² total)
- Typical booking unit
- Rotating slots within the hourly loop, with takeover moments by arrangement
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© OceanWhy Brands ChooseOOH Global forIconic Sites
The UK is one of Europe's largest out-of-home markets, and digital screens now account for roughly two-thirds of that spend. London carries the bulk of it, and a West End site like this one sits alongside the airport advertising and transit formats that make up the rest of a national campaign. Buying here means working with an audience that is already primed to look up, in a city where outdoor media has been part of the streetscape for well over a century.
A Global stagefor your brand
Planning a London campaign usually means weighing a handful of landmark sites against dozens of smaller formats across the city. Our team handles that mix directly, from booking Piccadilly Circus itself through to the wider outdoor advertising across the UK that supports it.
We combine landmark screens with local formats so the same message is seen more than once.
Brief to booking
Send us your dates and creative and we'll confirm availability and lead times.
Market-fluent buys
We know which UK sites suit a launch moment and which suit sustained presence, and we'll say so plainly.
Creative that fits
Our team checks your creative against the screen's real dimensions and pixel pitch before anything goes live.
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
More Iconic Destinationsin United Kingdom and Beyond
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Frequently Asked Questions
There is no public rate card. Cost depends on how much of the loop you want, the length of the campaign and whether you need a full-screen takeover rather than a shared rotation. Pricing sits well above a typical UK billboard because the site is exclusive. Tell us your dates and objectives and we'll come back with a quote.
We check live availability and lead times, then manage creative approval. Only a small number of brands rotate on the screen at once, so earlier enquiries get first pick of dates.
The current display measures 44.6 metres wide by 17.5 metres high, a total surface of 783 square metres, built at an 8mm pixel pitch. It replaced six separate signs in 2017 with one continuous LED canvas wrapping the corner of the building. That makes it one of the largest single advertising screens in Europe.
The audience is a mix of West End shoppers, theatregoers on Shaftesbury Avenue, commuters passing through Piccadilly Circus Underground station, which alone carries over 40 million passengers a year, and a steady flow of overseas visitors. Because the location sits at a junction of five streets, dwell time at the crossing is longer than most retail pitches, giving a full loop rotation time to register. It's also one of the most photographed and filmed backdrops in London, which extends reach past the people physically stood there.
Yes, the site is regularly used for single-night or short-run launch moments alongside longer bookings, and a full-screen takeover can be arranged for a genuine event rather than only a rotation slot. These tend to be booked well ahead of the date, particularly around the Christmas period or major cultural moments in the calendar. We can advise on realistic lead times once we know your target date.
Creative needs to be built for a 44.6 by 17.5 metre canvas at an 8mm pixel pitch, which is a very different aspect ratio to a standard billboard or digital 6-sheet. Motion content generally performs better than static imagery given the scale and the number of passing vehicles and pedestrians viewing it from a distance. Our team reviews artwork against the screen's actual specification before it's submitted, so nothing gets rejected or rescaled at the last minute.