Metro advertising on the daily commute

Metro advertising covers the journey from the ticket gate to the street. We book platforms, train sides and interior panels so the same commuters see the advert every weekday. Share the cities and the dates, and a plan comes back within 48 hours. The frequency sits in the peak, and that peak is what we count when we put the station list together. We flag a tight date in the first reply.

Which metro lines are actually the commute?

Station, line and carriage are itemised. The same people pass the advert every weekday.

So we can route your brief to the right regional specialist for your campaign.

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Metro advertising in Madrid, Spain: a train carries a red L'Oréal Elvive wrap along the platform.

Metro reach, over-index frequency

Format Specifications

Metro advertising follows the line. Wraps own the train. Panels and platform sites own the journey.

Typical formats
Full exterior wraps, interior panels and digital, platform posters at 48-sheet and 96-sheet, plus platform screens
Locations
Metro networks in major cities, on the busiest lines and stations
Coverage
One line, one station, or a network. Panels are usually 4 weeks. Wraps run 1 to 3 months
Best for
Launches and brands that want the daily commute

One Team. Every Step. No Friction

We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.

Metro advertising formatswe plan and book

Every metro campaign uses a different mix of sub-formats. From quoting, planning, booking, permits, production and installation, we handle it all under one roof.

  • Tram wrap advertising in Dubai, in the UAE: a blue tram is wrapped for Property Finder against the city skyline.

    Full Wrap

    End-to-end exterior wraps that turn a whole train into a moving campaign. Signature ownership of a route, delivered across every station it stops at.

  • Metro interior advertising: passengers sit in a carriage covered in red and pink Chinese-language advertising.

    Interior Advertising

    Tube-car panels, square-sheet posters and interior digital screens. People are in the carriage long enough to read the message.

  • London Underground platform advertising at Charing Cross, in the United Kingdom: posters advertise ABBA Voyage and Ghost eau de parfum.

    Platform Advertising

    Cross-track posters and digital platform screens at station platforms. Commuters see them on every arrival and departure, delivering huge frequency across the week.

Where metro is booked

Available in 12 markets

Open a country brief for metro pricing, sample sites, and market notes.

Frequently Asked Questions

Train wraps, panels inside the carriage, platform posters and digital screens. People meet it on the way to work and on the way home. That repeat is the point. Tell us the city and we will list what that network actually sells.

Where there is a system we can trade: London, Paris, Madrid, Milan, Tokyo, Seoul, Shanghai, Hong Kong, Singapore, Sydney and others. The country grid is the live list. Send the cities and we will check the lead time.

It is priced by format and by weeks. Cross-track posters and interior panels are the network price. A full wrap or a station domination sits at the premium end. Share the city and the budget and we will quote it.

Posters and in-carriage panels can often be live in two to four weeks. Wraps and station dominations need six to twelve weeks, for production, permits and install. Share the date and we will say which of those can make it.

Yes. Entrance, escalators, corridors and platforms. It is one of the cleaner ways to launch on the network. Tell us the station and we will check if a domination is open.

In most cities, yes. It is the same rapid-transit system. In the UK, the London Underground keeps its own name, so a London-led plan usually starts on the underground page. Tell us the city and we will point you at the right network.

Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.

Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.