The right MRT campaign starts with understanding where your audience travels.
A financial brand may focus on stations serving the CBD. Retail campaigns can prioritise stations close to major shopping areas. Entertainment brands may select busy interchange stations or locations close to leisure destinations.
OOH Global considers the target audience, MRT line and station, nearby business and retail areas, passenger movement, available media formats, campaign period, creative requirements and available budget.
Our team can support station planning, inventory checks, artwork specifications, media booking, production requirements and campaign delivery.
This gives advertisers a clear approach to MRT advertising in Singapore.