Metro Advertising in Singapore

We plan metro media across Orchard Road, Marina Bay and Raffles Place in Singapore. Platforms, train sides and interior panels cover the trip from the ticket gate to the street. The same commuters pass the advert every weekday. Station, line and carriage are itemised on the plan, so you can see exactly what you are buying. Tell us the dates and the budget, and we will send a site list within 48 hours.

Which MRT lines should we book?

Station, line and carriage are itemised, so you can see what the MRT plan actually contains.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.

Metro advertising at Bugis station in Singapore: GrabFood posters ask, No durian on trains? No problem, order #GrabDurian.
Dior logo.
BMW logo.
McDonald's logo.
Montblanc logo.
Land Rover logo.
Amazon logo.
Samsung logo.
Sephora logo.
stc logo.
Domino's logo.
Tumi logo.
Samsonite logo.
Isabel Marant logo.
Binance logo.
Jimmy Choo logo.

Put Your Brand in Front of Singapore's Commuters

Reach commuters across Singapore's extensive MRT network.

MRT advertising in Singapore gives brands access to digital screens, station displays, platform media, train interiors, and large-format advertising spaces.

With 20+ years of experience in MRT advertising, OOH Global helps brands plan and deliver MRT advertising across Singapore.

Format Specifications

MRT advertising in Singapore gives brands access to digital screens, station displays, platform media, train interiors, and large-format advertising spaces.

Typical Format
Static and digital advertising across MRT stations and trains
Common Size
6-sheet posters and 75-inch digital screens
Typical Campaign Duration
1-3 months, with shorter and longer bookings available depending on the site
Best For
Retail, finance, technology, entertainment, travel, education, beauty and major launches

Metro Advertising inSingapore with OOH Global

The right MRT campaign starts with understanding where your audience travels.

A financial brand may focus on stations serving the CBD. Retail campaigns can prioritise stations close to major shopping areas. Entertainment brands may select busy interchange stations or locations close to leisure destinations.

OOH Global considers the target audience, MRT line and station, nearby business and retail areas, passenger movement, available media formats, campaign period, creative requirements and available budget.

Our team can support station planning, inventory checks, artwork specifications, media booking, production requirements and campaign delivery.

This gives advertisers a clear approach to MRT advertising in Singapore.

Large-scale visibility across Singapore's busiest MRT stations and interchanges

800+

Outdoor moments planned, booked, and delivered.

20+

20+ years of outdoor advertising experience.

Connects with more than three million daily passenger journeys across Singapore's MRT network

One Team. Every Step. No Friction

We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.

MRT Advertising FormatsAvailable in Singapore

Singapore offers a range of metro media formats suited to different campaign objectives, locations and creative requirements.

Images below are for illustrative purposes only. They are not specific to one location.

  • Tram wrap advertising in Dubai, in the UAE: a blue tram is wrapped for Property Finder against the city skyline.

    Full Wrap

    Full-metro wraps on the busiest lines in Orchard Road and Marina Bay put a Singaporean brand at the centre of the daily commute for the length of the lease.

    A full metro wrap in Singapore puts the brand on the busiest lines for the length of the lease. Every station on the route sees it, and regular riders live with it twice a day.

  • Metro interior advertising: passengers sit in a carriage covered in red and pink Chinese-language advertising.

    Interior Advertising

    Metro interior panels and in-carriage screens across Singapore carry a message for the length of the journey, on every trip.

    Metro interior advertising in Singapore has a seated audience and a journey long enough for product detail. Panels and in-carriage screens are for messages that need more than a glance from the platform.

  • London Underground platform advertising at Charing Cross, in the United Kingdom: posters advertise ABBA Voyage and Ghost eau de parfum.

    Platform Advertising

    Cross-track posters and platform screens in Singapore's metro stations are seen on every arrival and every departure.

    Platform advertising in Singapore compounds. Every arrival and every departure is another viewing, which is why cross-track posters and platform screens deliver such steady frequency.

Where metro is booked

Available in 11 markets

Open a country brief for metro pricing, sample sites, and market notes.

Airport advertising at Singapore Changi Airport: travellers walk towards immigration beneath a Breitling banner.

Why Use MRT Advertising in Singapore?

Reach a Large Commuter Audience
Singapore's MRT network carries more than three million passenger journeys each day. This creates regular opportunities for brands to appear within commuting, shopping and leisure journeys.
Select Stations Around Your Audience
Different stations serve different parts of the city. MRT advertising in Singapore can focus on stations connected to business districts, retail destinations, residential areas or other locations relevant to the campaign.
Build Repeated Brand Visibility
Many passengers travel through the same stations and routes throughout the working week. Running a campaign for several weeks can create repeated opportunities for commuters to see the creative.
Add Programmatic Digital Media
Several rail screens can also be purchased programmatically. Current inventory includes digital screens across Downtown Line and North East Line concourses. Campaigns can use triggers such as time of day, weather and proximity where supported.

Frequently Asked Questions

MRT advertising costs in Singapore depend on the line, station, format, number of placements and campaign duration. Premium interchange stations, station takeovers and large-format digital media generally require larger budgets.

Four weeks is a common campaign period for many Singapore rail formats. Shorter or longer activity may be possible depending on the individual media product and booking conditions.

Yes, several stations can support station takeover or domination campaigns.

Yes. International brands can use MRT advertising in Singapore, subject to media availability, creative specifications and relevant advertising requirements.

Popular stations include Orchard, Dhoby Ghaut, City Hall, Raffles Place and Bugis, particularly for campaigns targeting commuters, shoppers and business audiences.

Yes. MRT campaigns can cover multiple stations and lines.

Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.

Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.