Metro Advertising in Hong Kong

We plan metro media across Central, Causeway Bay and Tsim Sha Tsui in Hong Kong. Platforms, train sides and interior panels cover the trip from the ticket gate to the street. The same commuters pass the advert every weekday. Station, line and carriage are itemised on the plan, so you can see exactly what you are buying. Tell us the dates and the budget, and we will send a site list within 48 hours.

Which MTR stations are you after?

The MTR is the commute. We name the station and the panel before you are asked to book.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.

Transit advertising in Hong Kong: the inside of a train is wrapped for Hong Kong Arts Month, with neon illustrations and the dates 1 to 31 March 2019.
Dior logo.
BMW logo.
McDonald's logo.
Montblanc logo.
Land Rover logo.
Amazon logo.
Samsung logo.
Sephora logo.
stc logo.
Domino's logo.
Tumi logo.
Samsonite logo.
Isabel Marant logo.
Binance logo.
Jimmy Choo logo.

Put Your Brand Across Hong Kong's MTR Network

Reach commuters, residents, professionals, and visitors as they travel through Hong Kong's extensive MTR system.

MTR Advertising in Hong Kong gives brands access to station concourses, platforms, trackside media, digital screens, and trains across key parts of the city.

With years of experience in MTR advertising, OOH Global helps brands plan and deliver MTR advertising campaigns across Hong Kong.

Format Specifications

Metro Advertising in Hong Kong gives brands access to concourses, platforms, trackside media and digital screens across one of Asia's busiest rail networks.

Typical Format
Station, platform, and train advertising
Common Size
12-sheet lightbox: 2.99 m × 1.50 m display area
Typical Campaign Duration
1-3 months, with shorter and longer bookings available depending on the site
Best For
Finance, technology, retail, luxury, entertainment, travel, dining, events, and major brand launches

Metro Advertising inHong Kong with OOH Global

Different stations provide access to different audience groups.

Central and Admiralty connect major business areas. Causeway Bay and Tsim Sha Tsui serve important shopping and leisure districts. Mong Kok sits within one of Kowloon's busiest commercial areas, while Hong Kong Station connects the city centre with the Airport Express.

OOH Global considers these differences when planning Metro Advertising in Hong Kong.

We help with station selection, format planning, current media availability, campaign scheduling, creative specifications, media booking, and campaign execution.

Hong Kong coverage across Central, Causeway Bay and Tsim Sha Tsui

800+

Outdoor moments planned, booked and delivered.

20+

20+ years of outdoor advertising experience.

Backed by local market planning and end-to-end campaign delivery

One Team. Every Step. No Friction

We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.

Metro Advertising Formatsin Hong Kong

Hong Kong offers a range of metro media formats suited to different campaign objectives, locations and creative requirements.

Images below are for illustrative purposes only. They are not specific to one location.

  • Tram wrap advertising in Dubai, in the UAE: a blue tram is wrapped for Property Finder against the city skyline.

    Full Wrap

    Full-metro wraps on the busiest lines in Central and Causeway Bay put a Hong Kong brand at the centre of the daily commute for the length of the lease.

    A full metro wrap in Hong Kong puts the brand on the busiest lines for the length of the lease. Every station on the route sees it, and regular riders live with it twice a day.

  • Metro interior advertising: passengers sit in a carriage covered in red and pink Chinese-language advertising.

    Interior Advertising

    Metro interior panels and in-carriage screens across Hong Kong carry a message for the length of the journey, on every trip.

    Metro interior advertising in Hong Kong has a seated audience and a journey long enough for product detail. Panels and in-carriage screens are for messages that need more than a glance from the platform.

  • London Underground platform advertising at Charing Cross, in the United Kingdom: posters advertise ABBA Voyage and Ghost eau de parfum.

    Platform Advertising

    Cross-track posters and platform screens in Hong Kong's metro stations are seen on every arrival and every departure.

    Platform advertising in Hong Kong compounds. Every arrival and every departure is another viewing, which is why cross-track posters and platform screens deliver such steady frequency.

Where metro is booked

Available in 11 markets

Open a country brief for metro pricing, sample sites, and market notes.

Airport advertising at Hong Kong International Airport: travellers walk through the hall beneath Dior lightboxes.

Why Advertise on MTR in Hong Kong?

Reach People Across Major Districts
Metro Advertising in Hong Kong connects campaigns with passengers travelling through business, retail, residential, and entertainment districts. Brands can select stations according to the areas and audiences relevant to their campaign.
Stay Visible During Daily Travel
Passengers encounter advertising while entering stations, walking through concourses, waiting on platforms, and travelling by train. Using several formats can create repeated visibility across different parts of the journey.
Focus on Important Stations
Campaigns can concentrate activity around stations such as Central, Admiralty, Causeway Bay, Tsim Sha Tsui, and Mong Kok. Wider station networks can extend coverage across Hong Kong.
Use Static and Digital Formats
Hong Kong's MTR includes established lightbox formats alongside expanding digital networks. Digital screens can support motion and, on selected networks, dynamic content linked to factors such as time, weather, store proximity, or financial information.

Frequently Asked Questions

Costs vary by MTR station, format, number of placements, and campaign duration. High-demand stations and large-format placements generally require larger budgets. Contact our team for current availability and a tailored quote.

MTR Corporation reported 42,602 advertising units across stations and trains as at 31 December 2024. The network includes traditional panels alongside digital portrait screens, landscape displays, digital pillars and digital zones.

Central, Admiralty, Causeway Bay, Tsim Sha Tsui, and Mong Kok are among the key stations for advertising. The most suitable station depends on the audience, location, campaign objective, and available media.

Yes. International brands can advertise across eligible MTR media. Creative must meet the applicable content requirements and the technical specifications of the selected advertising format.

Effectiveness can be measured using estimated impressions, reach, frequency, and available passenger or audience data. Campaigns can also track QR code scans, website traffic, search activity, store visits, and other relevant responses.

MTR advertising is available across Hong Kong Island, Kowloon, and the New Territories.

Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.

Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.