Full-funnel outdoor
Brand moments and frequency builders across the strongest corridors in Spain.
Outdoor Advertisingin Madrid
Advertise Out of Home in Madrid
Get in touch with Madrid's leading OOH specialist.
AdvertiseAcross Madrid
Home to more than 3 million people, Madrid is Spain's largest city and a major centre for commerce, tourism, culture and entertainment. Its busy streets, extensive public transport network and thriving retail districts create opportunities to engage audiences throughout the day. Reach consumers around destinations such as Gran Vía, Salamanca and the city centre, as well as key commuter routes, shopping centres and transport environments.
Brand moments and frequency builders across the strongest corridors in Spain.
Brief to booking
One partner for media planning, availability, specs, and live campaign support.
Market-fluent buys
Local context on seasons, districts, and high-impact sites that actually move the needle in Spain.
Creative that fits
Format-ready guidance so your assets land sharp on digital, print, and transit surfaces.
Advertising formatsin Madrid
Digital screens, landmark buildings, transit, outdoor formats ready to book across Madrid.
10+
FORMATS READY TO BOOK
Airport advertisingnear Madrid
Reach international and business travellers arriving in Madrid, premium airport media across the country's main gateways.
2
Airports we book
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Why choose OOH Globalfor outdoor advertising
We make outdoor advertising in Madrid simple. From identifying the right locations and formats to media planning, booking and campaign delivery, our team manages the process from start to finish. Whether you need a targeted city campaign or Madrid as part of a wider Spanish or European rollout, we build the campaign around your audience, budget and objectives.
Brief once, then roll out across Spain and neighbouring markets with consistent recommendations.
103
Campaigns live across 103 cities and counting.
800+
Outdoor moments planned, booked, and delivered.
200+
From category brand leaders to culture-defining names.
20+
20+ years of outdoor advertising experience.
Iconic advertisingsites in Madrid
Landmark screens and premium OOH environments across Madrid, Spain.
© Urban VisionGran Vía
Gran Vía is Madrid's 1.3 kilometre theatre and retail avenue, built in three phases between 1910 and 1929. Building wraps and large-format LED screens reach a constant flow of shoppers, commuters and visitors along Spain's best-known shopping street.
Plaza del Callao
Plaza del Callao is Madrid's synchronised LED plaza, where two flagship screens totalling 232 square metres run coordinated takeovers for brands, feeding directly into the shops and cinema queues of Gran Vía a few steps away.
© Urban VisionTío Pepe Lettering
The Tío Pepe sign has lit up Puerta del Sol since 1936, a 23.9 by 8.2 metre neon landmark that survived a public campaign to save it in 2011. Advertising nearby reaches everyone who passes through Spain's symbolic kilometre zero.
Frequently Asked Questions
The cost of an outdoor campaign in Madrid depends on factors including the media format, location, number of placements and length of the campaign. High-profile city-centre and digital sites can command higher rates, while wider networks and alternative locations provide options for different budgets. We can build a recommended media plan based on your available budget and campaign goals.
Madrid offers advertising opportunities across busy shopping streets, commercial districts, metro and rail environments, major roads, shopping centres and Madrid-Barajas Airport. High-profile areas such as Gran Vía and Puerta del Sol can provide significant pedestrian exposure, while districts such as Salamanca offer access to premium retail and affluent audiences. We can help with the best media placements for the audience you are looking to reach and how they move around the city.
Madrid outdoor media includes Gran Vía and city-centre displays, digital screens, metro and Cercanías advertising, buses, roadside billboards, shopping-centre media and Barajas airport. Business, retail and commuter audiences can be targeted by district rather than buying the whole city.
Yes. Metro advertising is one of the most effective ways to reach weekday commuters and visitors. Options range from selected stations to wider network coverage. Creative specs and dwell formats vary, so we match them to the campaign.
Straightforward city or roadside activity can often be confirmed within two weeks. Premium Gran Vía digital, metro packages and airport media usually need more lead time, especially around major events and the Christmas trading period.
Yes. Digital OOH is available in central Madrid and other high-traffic locations. Static billboards and street-level formats still play a large role when you need broader geographic coverage.
