Unipoles
Freestanding, single-column billboards built for arterial routes and highway approaches. Their height gives you clean sightlines over surrounding traffic and a share of voice that carries the campaign through peak commuter windows.
Billboard advertising on the roads people use
Billboards are how a city campaign gets its frequency. We book unipoles on the long approaches and hoardings where the traffic has to slow, and each face is priced on its own. Send the dates and the markets, and a site list comes back within 48 hours. A printed face stays up for the whole posting period, so the line has to work on day one and still work on the last day.
Planning billboard faces in more than one country?
Each face is priced on its own. Send the markets and the dates, and a site list comes back within 48 hours.
Billboard campaigns on the busiest corridors we book.
Billboards remain the anchor format for building unmissable frequency across a city. Highway approaches, city gateways and commuter routes deliver reach at the moments when your audience is out of home and in-market.
We plan builds that combine premium showcase unipoles with efficient network buys so brand campaigns can move from awareness to consideration on the same media plan, backed by transparent site data and share-of-voice figures on every proposal.
Talk to us about launching a billboard campaign across any market in the OOH Global network. Every plan is site-listed, priced by moment, and produced end-to-end.
Format Specifications
Billboards vary in size, location and audience profile. Below is what we typically plan and book on a billboard campaign.
- Typical sizes
- 6m x 3m, 12m x 4m, custom large formats
- Locations
- Highways, city gateways, arterial routes, airport approaches and premium landmark corridors
- Coverage
- City-wide network buys and single-site premium showcase placements
- Best for
- Launches, always-on brand presence and category takeovers
Billboard Advertising withOOH Global
Billboards give brands large-scale visibility across every market we operate in, from major metropolitan centres and arterial roads to highways, commercial districts and retail precincts. With deep experience in Out of Home, OOH Global identifies billboard opportunities that align with target audiences, campaign objectives and budgets. From traditional static billboards to dynamic digital displays and premium large-format sites, we provide access to a wide inventory pool, backed by local market knowledge and expertise in planning, selecting and securing high-impact outdoor placements.
Large-scale visibility across every market we operate in
800+
Outdoor moments planned, booked and delivered.
20+
20+ years of outdoor advertising experience.
Delivers high audience reach by connecting with thousands of commuters every day
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Billboard advertising formatswe plan and book
Every billboard campaign uses a different mix of sub-formats. From quoting, planning, booking, permits, production and installation, we handle it all under one roof.
Bridge Banners
Large-format banners mounted head-on to approaching traffic across bridges, overpasses and gateway crossings. Their scale and angle make them one of the most talked-about formats in the roadside mix, and a signature look at airport arrival routes.
Hoardings
Large, printed panels lining active construction zones, retail perimeters and airport landside routes. Their proximity to pedestrian and vehicle traffic makes them a dependable, high-frequency format for launches and always-on presence.
Building Banners
Facade-scale banners fixed to the sides of buildings across commercial districts, malls and airport terminals. The vertical scale is designed to be seen from a distance and to anchor a brand into a specific neighbourhood or terminal.
Gantries
Overhead structures that span the width of a road, carrying a single unbroken creative across every lane. Gantries turn a routine commute into a full-width brand moment on the busiest highways.
Static Billboards
Classic printed billboards along the routes your audience already travels. One creative, sustained presence, and the kind of consistent brand recall that campaigns build their momentum on.
Backlit Posters
Internally illuminated panels engineered for after-dark impact. Even brightness across the print keeps creative crisp long after sunset, which is why they anchor evening-heavy environments like malls and retail districts.
Where billboards are booked
Available in 16 markets
Open a country brief for billboards pricing, sample sites, and market notes.
Frequently Asked Questions
There is no single rate. A premium site on a major highway sits at the top of the card. Hoardings, backlit posters and regional sites cost less and cover more ground. Share the markets and the dates and we will send a site list with rates.
Classic panels run from 6m by 3m through 12m by 4m and 14m by 4m. Landmark unipoles, gantries and building banners go larger. We shortlist by viewing distance and traffic speed, and the exact size goes on the plan.
Unipoles, bridge banners, hoardings, building banners, gantries, static billboards and backlit posters. Highway approaches tend to take unipoles and gantries. Retail districts take backlit posters and building banners. Tell us the job and we will say which of those fits.
Two weeks or a month is the usual buying cycle. Three to six months is where recall builds, especially on a landmark site. A launch can run shorter when the moment is the point. We confirm the minimum once we know the site.
Yes. Artwork check, print, permits, install and the report at the end sit with one team. You approve the plan. We get it onto the structure.
The markets listed on this page. Open a country for the live sites and the rules that apply there. Send us the cities and we will check what is open.
