We plan programmatic DOOH across Madrid, Barcelona and Valencia in Spain. Screens are bought by audience and time of day, then reported back as what ran, where, and for how long. You see the delivery, not a promise of reach. You get the screens and the hours, not a modelled reach figure. Tell us the dates and the budget, and we will send a site list within 48 hours.
Buying programmatic DOOH in Spain?
The plan lists the screens and the hours in Madrid and Barcelona. Send the audience and the daypart.
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Spain's programmatic advertising market has become a significant part of the country's digital media landscape, with around €1.69 billion invested programmatically in 2025. Brands can reach audiences across display, online video, connected TV, digital audio and eligible DOOH inventory.
The opportunity extends across Madrid, Barcelona and wider Spain, with campaigns planned around audience, location, interests, context and time. Different channels can be brought into one media strategy, allowing brands to manage reach, frequency and budget across the campaign.
This makes programmatic advertising in Spain particularly useful for brands seeking national scale, focused city activity or coordinated campaigns across multiple digital environments.
With 20+ years of experience in outdoor and digital advertising, OOH Global helps brands plan and deliver programmatic campaigns across Spain.
Programmatic advertising in Spain runs through Open Auction, Private Marketplace, Preferred Deals and Programmatic Guaranteed buying models, targeted by location, audience, interests, context, device, time and consented data where available. Coverage spans nationwide, regional, city and selected local targeting across Madrid, Barcelona, Valencia, Seville and Málaga, with budget, audience, inventory, frequency and delivery adjustable during the campaign.
Programmatic advertising gives brands a flexible way to reach audiences across Spain, with campaigns able to respond to location, audience, time and contextual signals as they run. Activity can span display, online video, connected TV, digital audio and eligible DOOH inventory.
From nationwide campaigns to focused activity across Madrid, Barcelona, Valencia and other key markets, we bring channels, audience data and media buying together around clear campaign objectives. Our team manages planning, activation, optimisation and reporting from one place, giving brands a coordinated approach to programmatic advertising across Spain.
Spanish coverage across Madrid, Barcelona and Valencia
800+
Outdoor moments planned, booked and delivered.
20+
20+ years of outdoor advertising experience.
Backed by local market planning and end-to-end campaign delivery
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Spain offers a range of programmatic DOOH formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Locked share-of-voice on Spain's premium DOOH networks, bought programmatically. A clean way to secure inventory while keeping creative flexibility in-flight.
Guaranteed programmatic advertising in Spain locks share of voice on named premium screens and still lets the creative update during the flight. You get the certainty of a direct booking with the flexibility of digital.
Audience-triggered programmatic buys across Spain, using mobility, footfall and CRM data feeds to place Spanish audiences at the centre of the plan.
Audience-based out-of-home in Spain spends where the people are. Mobility, footfall and first-party data decide which screens run, so the plan follows the audience through the day.
Dynamic creative swaps by daypart, weather or trigger across Spain's digital networks. One master file, many contextually relevant versions.
Dynamic creative advertising in Spain runs one master and many live versions: daypart, weather, or a trigger you set. The screen stays relevant without a new production each time the context changes.
Explore additional solutions for every campaign objective.
Where programmatic is booked
Open a country brief for programmatic pricing, sample sites, and market notes.
© OMMProgrammatic inventory in Spain spans urban panels in major cities including Madrid, Barcelona, Valencia and Seville, alongside digital screens in shopping malls nationally, with supply connected through private marketplace deals between media owners and demand-side platforms.
Yes. Campaigns can be targeted by city, specific site type, time of day and audience data, letting a brand concentrate on the locations and moments most relevant to the campaign rather than buying a full run.
Programmatic inventory is accessed through demand side platforms connected to the media owner's available screens, rather than booked directly site by site, which is what allows the automated, real-time buying process to work.
Costs vary by channel, audience, inventory and campaign scale. Display campaigns can start with relatively modest budgets, while premium video, CTV and programmatic DOOH usually require higher spend.
Measurement can include impressions, reach, frequency, viewability, video completion, clicks and conversions. The most relevant metrics depend on the channel and campaign objective.
Yes. Budgets, audiences, frequency, inventory and delivery can be reviewed and adjusted during the campaign, allowing activity to respond to performance and changing priorities.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
