We plan taxi media across Madrid, Barcelona and Valencia in Spain. Rooftop panels and full wraps move through hotels, offices and the airport run, instead of sitting on one corner. The fleet is booked as routes, not as a single cab. The proposal lists the ranks and the districts the fleet covers. Tell us the dates and the budget, and we will send a site list within 48 hours.
Where should the taxi fleet run in Spain?
Rooftops and full wraps move through Madrid and Barcelona, including the airport run. The proposal lists the ranks and the districts.
Taxi advertising in Spain has become a powerful way to reach millions of people and a smart marketing choice for brands seeking visibility across major cities. Taxis move throughout Madrid, Barcelona, Valencia, Seville, Málaga, Zaragoza and other markets, connecting airports, hotels, business districts, retail areas and entertainment destinations.
This gives brands exposure across multiple audience environments within a single campaign. Fleets can focus on one city or extend across several markets to build a wider presence across Spain.
Regular movement throughout the day creates repeated brand visibility, making taxi advertising particularly relevant for launches, retail, tourism, entertainment and major brand campaigns.
With 20+ years of experience in taxi advertising, OOH Global helps brands plan and deliver taxi campaigns across Spain.
Taxi campaigns in Spain use printed vinyl, display panels and digital creative, targeted by city, fleet and operating area across Madrid, Barcelona, Valencia, Seville, Málaga, Zaragoza and other Spanish cities, with single city or multi-city coverage available.
Taxi advertising in Spain is highly local, with different fleet structures, permitted formats and municipal requirements across each city. Our experience across the market helps brands navigate these differences, secure suitable inventory and select the right formats for their campaign.
We work across Madrid, Barcelona and other major Spanish cities, coordinating fleet access, approvals, design and installation through trusted local partners. Campaigns can include door covers, full wraps, roof top displays and taxi interior advertising, subject to local availability and regulations.
From planning to launch, we manage the details that matter, including vehicle selection, creative specifications, compliance and campaign verification. This gives brands one experienced team for delivering consistent taxi campaigns across Spain.
Spanish coverage across Madrid, Barcelona and Valencia
800+
Outdoor moments planned, booked and delivered.
20+
20+ years of outdoor advertising experience.
Backed by local market planning and end-to-end campaign delivery
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Spain offers a range of taxi media formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
GPS-triggered digital rooftop screens on Spain's licensed taxi fleets deliver audience-targeted, dayparted creative across the CBD, hotel and airport zones of Madrid, Barcelona and Valencia.
Taxi top advertising in Spain moves with the fleet and can be held to the districts that matter: CBDs, hotels, events, airport runs. Dayparts follow the hours the audience is actually out.
Side-panel taxi wraps in Madrid, Barcelona and Valencia put Spanish audiences in daily view of the brand at pedestrian eye level.
Taxi side advertising in Spain puts the brand at pedestrian height across the city the fleet covers. A network buy gives scale; a tighter package can sit on one district.
A full taxi wrap in Spain takes the whole vehicle, including the rank. Launches in Madrid, Barcelona and Valencia book it when the taxi itself should be the advert.
A full taxi wrap in Spain turns the rank into the campaign. It is a launch format: high impact, limited fleet, and visible wherever those vehicles queue and move.
Passenger-facing digital screens in Spain's taxis carry sound-on dwell content for premium categories such as financial services, travel and hospitality.
Taxi interior screen advertising in Spain is closer to a short film than a poster. A private cabin, often with sound, gives finance, travel and hospitality time to explain an offer.
Explore additional solutions for every campaign objective.
Where taxis are booked
Open a country brief for taxis pricing, sample sites, and market notes.
© OMMYes. Each city sets its own regulations through the local ayuntamiento, covering how much of a vehicle can carry branding and what formats are permitted. Madrid and Barcelona, for example, have different vehicle liveries and different local approval processes. Our expert team manages this city by city, so every campaign is planned and approved to the right local standard.
Taxi advertising costs vary by city, format, fleet size and campaign length. Exterior taxi campaigns can range from around €195 to €500+ per vehicle, with larger formats and longer campaigns priced accordingly. Larger fleet bookings can also reduce the cost per vehicle. For current pricing and fleet availability across Spain, get in touch with us for a tailored quote.
Alongside local municipal rules, national advertising law restricts categories including alcohol, tobacco, and certain financial and medical services. Creative is checked against both local and national requirements before a campaign goes live.
It depends on the audience. Traditional taxis still outnumber VTC vehicles across Spain and dominate transit hubs like airports, hotels and trade fairs, while VTC platforms reach a more app led, often younger audience concentrated in cities like Madrid and Barcelona. Our team helps identify the right mix based on where a brand's audience actually moves.
Madrid and Barcelona offer substantial taxi networks and strong business and visitor audiences. Valencia, Seville, Málaga and Zaragoza are also useful markets for regional, tourism and city focused campaigns.
Taxi routes cannot usually be controlled like a fixed media placement. Campaigns can instead be planned by city, fleet and operating area, with taxis naturally travelling through airports, commercial districts, hotels and other busy destinations.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
