We plan metro media across Tokyo, Osaka and Nagoya in Japan. Platforms, train sides and interior panels cover the trip from the ticket gate to the street. The same commuters pass the advert every weekday. Station, line and carriage are itemised on the plan, so you can see exactly what you are buying. Tell us the dates and the budget, and we will send a site list within 48 hours.
Tokyo, Osaka, or both metro networks?
Platforms and carriage cards in Tokyo and Osaka cover the ride from the gate to the street. Station and line are itemised on the plan.
Reach millions of passengers across Japan's major cities through metro advertising.
Metro Advertising in Japan gives brands access to station screens, platform displays, train interiors, concourse media and high-traffic transit locations.
With 20+ years of experience in metro advertising, OOH Global helps brands plan and deliver metro advertising campaigns across Japan.
Metro Advertising in Japan gives brands access to station screens, platform displays, train interiors, concourse media and high-traffic transit locations.
The right campaign starts with understanding where your audience travels.
A brand targeting office workers may focus on stations serving major business districts. Retail and fashion campaigns can prioritise stations near shopping areas. Entertainment campaigns may use stations serving leisure districts, cinemas or event destinations.
OOH Global considers station location, passenger movement, available formats, campaign dates and budget when reviewing suitable media.
Our team can support with station and location planning, media format selection, current inventory checks, artwork specifications, campaign booking, production coordination, installation requirements and campaign delivery.
This gives advertisers a clear plan built around relevant passenger journeys and locations.
High-frequency visibility across Tokyo, Osaka and Japan's busiest rail networks
800+
Outdoor moments planned, booked, and delivered.
20+
20+ years of outdoor advertising experience.
Connects with commuters and travellers throughout the daily passenger journey
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Japan offers a range of metro media formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Full-metro wraps on the busiest lines in Tokyo and Osaka put a Japanese brand at the centre of the daily commute for the length of the lease.
A full metro wrap in Japan puts the brand on the busiest lines for the length of the lease. Every station on the route sees it, and regular riders live with it twice a day.
Metro interior panels and in-carriage screens across Japan carry a message for the length of the journey, on every trip.
Metro interior advertising in Japan has a seated audience and a journey long enough for product detail. Panels and in-carriage screens are for messages that need more than a glance from the platform.
Cross-track posters and platform screens in Japan's metro stations are seen on every arrival and every departure.
Platform advertising in Japan compounds. Every arrival and every departure is another viewing, which is why cross-track posters and platform screens deliver such steady frequency.
Explore additional solutions for every campaign objective.
Where metro is booked
Open a country brief for metro pricing, sample sites, and market notes.
Costs vary by railway network, station, format, number of placements and campaign duration. High-demand stations and large-format placements generally require larger budgets. Contact our team for current availability and a tailored quote.
Opportunities are available across Tokyo, Osaka, Yokohama, Nagoya, Fukuoka, Sapporo and other cities with major urban rail networks.
Yes. International brands can use station and train advertising in Japan.
Booking periods vary by media type and railway operator. Some formats are sold in weekly periods, while others can run for several weeks or longer.
Key locations for metro advertising in Japan include Shibuya, Shinjuku, Ginza and Omotesando in Tokyo, along with Umeda, Namba and Shinsaibashi in Osaka.
Metro advertising effectiveness can be measured using estimated passenger reach, impressions, station footfall, audience demographics, campaign duration and location traffic data. Where available, brands can also use QR scans, website visits or conversions to assess audience response.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
