We plan digital OOH across Madrid, Barcelona and Valencia in Spain. A screen can carry a different advert in the morning and the evening, which is the point of buying digital rather than a printed face. We confirm the loop before anything goes live. The loop length is agreed before the first day. Tell us the dates and the budget, and we will send a site list within 48 hours.
Where should the DOOH loop run in Spain?
A screen in Madrid and Barcelona can carry a different advert in the morning and the evening. We agree the loop length before the first day.
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Spain's DOOH landscape extends across major city centres, transport networks, airports, shopping destinations and other high traffic environments. More than 25,000 digital screens are accessible across the market, with opportunities spanning Madrid, Barcelona, Valencia, Seville and other Spanish cities.
This scale allows brands to shape DOOH advertising campaigns around specific audiences, locations and environments. Activity can focus on commuter routes, retail destinations, transport hubs or wider city coverage, depending on the campaign objective.
Planning around audience movement, location, format and timing helps each screen serve a clear purpose, creating a focused DOOH presence across the markets and moments most relevant to the brand.
With 20+ years of experience in DOOH advertising, OOH Global helps brands plan and deliver DOOH campaigns across Spain.
DOOH advertising in Spain runs across large LED screens, digital billboards, street furniture, transport, airport and retail networks, with static and full motion creative in roughly 10-second spots. Targeting is available by location, time, audience and context, with programmatic buying on eligible screens.
Running DOOH advertising campaigns across Spain means bringing together different screen networks, formats, cities and buying routes, from Madrid and Barcelona to Valencia, Seville and other key markets.
Our approach is built around making that process easier. We use audience, location and movement data to shape the plan, then select screens and buying methods around the campaign objectives, budget and available inventory.
From planning and activation through to creative specifications, optimisation and reporting, we manage the campaign through one team, giving brands a clear view of where their DOOH activity is running and how it is performing.
Spanish coverage across Madrid, Barcelona and Valencia
800+
Outdoor moments planned, booked and delivered.
20+
20+ years of outdoor advertising experience.
Backed by local market planning and end-to-end campaign delivery
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Spain offers a range of digital OOH formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Digital billboards on the busiest corridors of Madrid and Barcelona allow Spain campaigns to daypart creative, rotate share of voice and update messaging in-flight.
Digital billboard advertising in Spain suits a brand that needs a serious roadside site and more than one message. Dayparts, offers and flight dates can all run on the same screen, with share of voice agreed before it goes live.
Landmark 3D anamorphic screens on Spain's premium corridors turn a launch into a shareable moment. Sites around Madrid and Barcelona carry the most talked-about creative in the market.
3D anamorphic screen advertising in Spain is a launch format. The creative is built for that wall, and the site is scarce enough that a well-timed booking becomes the picture people send on from the pavement.
Programmatic digital inventory across Spain spans airport, roadside and retail networks. Buys are planned by audience, location and moment, with live delivery reporting throughout the campaign.
Programmatic screen advertising in Spain puts digital out-of-home on the same plan as the rest of a digital buy: audience, place and time, with delivery you can read while the campaign is live.
Mall digital LED networks across Madrid, Barcelona and Valencia put creative in front of Spain shoppers at every stage of the visit, from entrance to atrium to food court.
Mall digital screen advertising in Spain follows the shopping trip, from the door to the atrium to the food court. Dayparts let a morning message give way to an evening one on the same loop.
Large-format atrium screens in Madrid and Barcelona's flagship malls give Spain launches uninterrupted sightlines and long dwell time in the busiest retail environments.
Atrium screen advertising in Spain uses dwell. Shoppers look up, sit and walk the same space, so a large screen in the volume of the mall is seen for longer than a corridor panel.
Stacked escalator LED panels in Spain's premium malls put shoppers inside the creative, with the full ride to read and remember.
Escalator screen advertising in Spain has a closed sightline. The ride is long enough for a product story, so the format can carry detail as well as a brand mark.
Digital entrance screens at the front door of Spain's major malls carry the first-impression message for launches and seasonal campaigns.
Entrance screen advertising in Spain takes the first impression of the visit. It suits seasonal launches and any message that needs to be in place before the shopper is inside.
Baggage reclaim screens at Spain's major airports reach people who are standing at the belt. Travel, hospitality and premium brands use that wait.
Baggage reclaim screen advertising in Spain reaches people who are standing still. Inbound dwell at the belt is one of the longer captive moments in a journey, which is why travel, hospitality and premium brands use it.
In-flight seatback and cabin media on flights serving Spain deliver a rare, uninterrupted moment with a captive premium audience.
In-flight advertising in Spain holds a premium audience for the length of the flight. Seatback and cabin media give luxury, finance and destination brands time to tell a story, not just show a mark.
Immigration hall digital panels across Spain's major airports reach inbound audiences at the calmest, most engaged point of the arrival journey.
Immigration screen advertising in Spain meets arrivals when the hall is calm and the audience is reading. It suits destination, finance and premium messages that need a moment of attention.
Explore additional solutions for every campaign objective.
Where digital ooh is booked
Open a country brief for digital ooh pricing, sample sites, and market notes.
© OMMDOOH campaigns can be updated remotely and scheduled in advance, letting creative change by time of day, weather, location or audience without a physical reprint or site visit. A standard digital billboard runs the same content on a loop until someone manually changes it. Tell us the city and we will say which screens support which buying method.
DOOH costs in Spain vary significantly by format, location, screen network and campaign scale. Standard digital and transit inventory can trade from around €5 to €12 CPM, while programmatic campaigns may start with budgets of a few thousand euros. Premium airport, landmark and large format digital placements can range from several thousand to tens of thousands of euros, depending on the site and campaign period.
Madrid and Barcelona offer the widest range of opportunities, followed by Valencia, Seville and Málaga. Key environments include city centres, transport hubs, airports, shopping centres, retail districts and busy pedestrian areas.
Yes. Campaigns can be set to change based on triggers like weather, time of day, local events or live data feeds, so the message stays relevant to what's actually happening when someone sees it.
Yes. Digital screens are well suited to launches because creative can be updated quickly and activity can be concentrated around key cities, retail areas, transport hubs or specific launch dates.
Booking four to eight weeks in advance is a useful guide for larger campaigns. Premium screens, airports and high demand periods may require more lead time.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
