We plan metro media across Shanghai, Beijing and Guangzhou in China. Platforms, train sides and interior panels cover the trip from the ticket gate to the street. The same commuters pass the advert every weekday. Station, line and carriage are itemised on the plan, so you can see exactly what you are buying. Tell us the dates and the budget, and we will send a site list within 48 hours.
Which city metro should we start with?
Platforms and carriage cards in Shanghai and Beijing cover the ride from the gate to the street. Station and line are itemised on the plan.
China's metro systems span more than 10,000 kilometres across 35 cities, carrying billions of passengers a year, with Shanghai, Beijing, Guangzhou, Shenzhen and Chengdu alone accounting for over 16 billion journeys between them.
That daily repetition is what makes metro advertising work. Passengers encounter the same formats at close range, on handles, windows, screens and platform panels, building recognition through familiarity. Advertising rights across major metro systems are typically held by established out of home operators, giving brands access to consistent, high quality inventory across stations and lines.
China's metro systems span more than 10,000 kilometres across 35 cities, carrying billions of passengers a year, with Shanghai, Beijing, Guangzhou, Shenzhen and Chengdu alone accounting for over 16 billion journeys between them.
China's metro networks operate at an immense scale. Shanghai Metro alone carries around 11 million passengers a day, while Beijing's network recorded peak passenger flow of 13.12 million in 2025. The opportunity is significant, but effective planning depends on understanding which stations, lines and media environments align with the audience and campaign goal.
We combine market research, audience insight and local knowledge to plan metro advertising in China around real passenger journeys. Where audience measurement is available, factors such as reach, frequency and viewed impressions can also inform media selection and investment.
Station and line selection based on passenger volumes and audience profile
800+
Outdoor moments planned, booked, and delivered.
20+
20+ years of outdoor advertising experience.
Backed by local approvals and compliance across China's metro operators
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
China offers a range of metro media formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Full-metro wraps on the busiest lines in Shanghai and Beijing put a Chinese brand at the centre of the daily commute for the length of the lease.
A full metro wrap in China puts the brand on the busiest lines for the length of the lease. Every station on the route sees it, and regular riders live with it twice a day.
Metro interior panels and in-carriage screens across China carry a message for the length of the journey, on every trip.
Metro interior advertising in China has a seated audience and a journey long enough for product detail. Panels and in-carriage screens are for messages that need more than a glance from the platform.
Cross-track posters and platform screens in China's metro stations are seen on every arrival and every departure.
Platform advertising in China compounds. Every arrival and every departure is another viewing, which is why cross-track posters and platform screens deliver such steady frequency.
Explore additional solutions for every campaign objective.
Where metro is booked
Open a country brief for metro pricing, sample sites, and market notes.
Daily passengers on the metro networks in major Chinese cities. The systems connect residential, business, retail and entertainment districts, so the same people often see the campaign more than once on a regular journey. Tell us the city and we will match the stations to the audience.
The right cities depend on your audience and business goals. Shanghai and Beijing are major commercial markets, while Guangzhou, Shenzhen, Chengdu, Chongqing, Hangzhou and other cities can provide valuable opportunities depending on your target market.
Costs vary considerably by city, station, format, location and campaign duration. Major interchange stations, large format media and extensive station branding generally require greater investment. We can build a media plan and quote around your target audience and budget.
Yes, subject to Chinese advertising regulations, local requirements and media approvals. Creative may also need to be adapted for the Chinese market. We support the process from media selection and specifications through to approvals, booking and campaign delivery.
Two to four weeks is a useful starting point, because regular passengers see the same station more than once. A launch can be shorter, and a brand campaign can run longer. We confirm the minimum once we know the city and the format.
Allow several weeks, and longer for Chinese New Year, Golden Week and station takeovers in Shanghai or Beijing. Interchange stations fill before quieter stops. Share your dates and we will confirm what is still open.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
