We plan metro media across Amsterdam, Rotterdam and The Hague in the Netherlands. Platforms, train sides and interior panels cover the trip from the ticket gate to the street. The same commuters pass the advert every weekday. Station, line and carriage are itemised on the plan, so you can see exactly what you are buying. Tell us the dates and the budget, and we will send a site list within 48 hours.
Reach Metro Audiences Across Dutch Cities
Tell us your campaign goals and we'll identify suitable metro advertising opportunities across Amsterdam and Rotterdam.
Metro advertising in the Netherlands runs through just two cities, Amsterdam and Rotterdam. Amsterdam's GVB network spans four lines across 42.5km, moving around 1.4 million passengers a week. Rotterdam's metro is the largest in the Benelux region, five lines across 78.3km and 70 stations, the biggest network of its kind in the Netherlands, Belgium and Luxembourg combined.
This concentration works in a brand's favour, delivering focused, high frequency exposure in exactly the two cities carrying the country's densest daily commuter traffic.
The Amsterdam and Rotterdam metro networks put campaigns in front of the Netherlands' densest daily commuter traffic, at stations, on platforms and inside trains.
Metro advertising in the Netherlands is concentrated around Amsterdam and Rotterdam, with each network offering different station environments, digital inventory and passenger flows. Planning starts with understanding which stations and parts of the network align with the audience you want to reach.
We build the campaign around these factors, selecting suitable stations and formats before coordinating current availability, media bookings, creative specifications and campaign delivery. This gives brands a clear route from initial planning through to launch across the selected metro network.
Placements include platforms, waiting areas, station halls, passenger routes, large format station spaces and inside metro trains, across central stations, interchange points and wider metropolitan areas. Digital spots typically run around 10 seconds, depending on the selected digital network.
Dutch coverage across Amsterdam, Rotterdam and The Hague
800+
Outdoor moments planned, booked and delivered.
20+
20+ years of outdoor advertising experience.
Backed by local market planning and end-to-end campaign delivery
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Netherlands offers a range of metro media formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Full-metro wraps on the busiest lines in Amsterdam and Rotterdam put a Dutch brand at the centre of the daily commute for the length of the lease.
A full metro wrap in the Netherlands puts the brand on the busiest lines for the length of the lease. Every station on the route sees it, and regular riders live with it twice a day.
Metro interior panels and in-carriage screens across the Netherlands carry a message for the length of the journey, on every trip.
Metro interior advertising in the Netherlands has a seated audience and a journey long enough for product detail. Panels and in-carriage screens are for messages that need more than a glance from the platform.
Cross-track posters and platform screens in the Netherlands's metro stations are seen on every arrival and every departure.
Platform advertising in the Netherlands compounds. Every arrival and every departure is another viewing, which is why cross-track posters and platform screens deliver such steady frequency.
Explore additional solutions for every campaign objective.
Where metro is booked
Open a country brief for metro pricing, sample sites, and market notes.
© CS Digital MediaCosts depend on the network, station, format, campaign duration and number of placements. Digital screen packages, large format displays, station takeovers and in metro advertising are priced differently. Get in touch with OOH Global for current availability and a tailored quote.
Metro advertising is primarily available across the Amsterdam and Rotterdam metro networks. Campaigns can cover central stations, interchange points and stations serving residential, commercial and entertainment areas across both metropolitan regions.
In Amsterdam, stations such as Amsterdam Centraal, Amsterdam Zuid and Amsterdam Bijlmer ArenA serve important passenger and commercial areas. In Rotterdam, Rotterdam Centraal, Beurs and Zuidplein are among the key stations to consider. The right locations depend on the audience and campaign objectives.
Options include digital station screens, large format LED displays, station domination and advertising inside metro trains. The exact inventory varies between Amsterdam and Rotterdam and by individual stations.
Yes. A campaign can combine placements across both cities or concentrate activity within one metro network. This allows brands to plan coverage around the Dutch urban markets most relevant to their campaign.
Campaign length depends on the format and objective. Digital media can support shorter tactical activity, while station branding and in metro campaigns are generally suited to multi week bookings. Availability and booking periods should be confirmed for the selected network.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
