Digital Billboards
Roadside LED screens on the busiest arterial routes and city gateways. Share-of-voice controlled, dayparted, and easy to update mid-campaign for launches, tactical moments or dynamic creative.
Digital out-of-home you can change by the hour
Digital out-of-home is a physical screen you can change by the hour. We book landmark LEDs and smaller networks in malls, airports and on the street, and the loop is agreed before it goes live. Share the dates and the markets, and a proposal comes back within 48 hours. Morning and evening can carry different copy, which is the reason to buy the screen rather than paper.
Where should a DOOH loop run?
Morning and evening can carry different copy on the same screen. We confirm the loop before anything goes live.
Screens that respond to the moment, in every environment that matters.
Digital OOH is outdoor's most flexible surface. You can change creative by daypart, weather or product launch, run a campaign nationwide from a single dashboard, and measure delivery live against agreed targets.
We plan digital OOH across roadside billboards, airport terminals, mall networks and immigration halls, so your creative can meet an audience at the right hour with the right message. Every plan is transparent on share of voice, spot length and delivered impressions.
Format Specifications
Digital out-of-home is booked by screen, share of voice and spot length. These are the sizes and environments we plan against.
- Typical sizes
- Roadside LED from about 10m x 5m to 20m x 10m, plus portrait and landscape panels in malls and airports
- Locations
- Arterial roads, airport terminals, malls, immigration halls and landmark corridors
- Coverage
- A flagship screen or a network buy, usually on 1 to 4 week flights, with longer holds on premium sites
- Best for
- Launches, dayparted messages and campaigns that need to change creative during the flight
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Digital OOH advertising formatswe plan and book
Every digital ooh campaign uses a different mix of sub-formats. From quoting, planning, booking, permits, production and installation, we handle it all under one roof.
3D Anamorphic Screens
Curved-corner LED sites engineered to make anamorphic creative jump off the wall. These are the sites that get shared before anyone drives past them, and the ones that anchor a launch's PR moment.
Programmatic Screens
Digital inventory bought through DSPs and private marketplaces, planned by audience, location and moment. Reach across airport, roadside and retail networks from one buying interface with live delivery reporting.
Mall Digital Screens
LED networks running across atriums, escalator banks, food courts and mall entrances. High-frequency exposure to audiences who are already in a spending mindset.
Atrium Screens
Large-format hanging or column-wrapped screens in the middle of the mall. Long dwell times, uninterrupted sightlines and the sort of scale that makes an ordinary visit feel like an event.
Escalator Screens
Stacked digital panels running the length of the escalator, so shoppers move through the creative rather than past it. High dwell, closed sightline, and a captive moment for brand messaging.
Entrance Screens
Digital LED at the front door of the mall or retail centre. The first thing shoppers see, engineered for pace-of-visit messaging and category-adjacent product launches.
Baggage Reclaim Screens
Digital screens above and around baggage carousels. Audiences are captive, dwell time is high, and the environment is where the first hour of every trip is decided.
In-Flight Advertising
Digital and print placements inside the cabin, from seatback screens to on-board magazines. A rare, uninterrupted moment with a captive premium audience.
Immigration Screens
Digital panels along the immigration and passport control approach. A calm, well-lit environment where messaging lands cleanly against a highly-engaged inbound audience.
Where digital ooh is booked
Available in 16 markets
Open a country brief for digital ooh pricing, sample sites, and market notes.
Frequently Asked Questions
It is outdoor advertising on a screen. Roadside LED, mall networks, airport screens and in-flight seatbacks all sit in this buy. The creative can be swapped, dayparted and shared with other advertisers on the same loop. Tell us the markets and we will shortlist screens.
There is no single rate. A landmark screen is often booked by the day or the week. A network is usually bought on share of voice over a set number of weeks, or on a CPM when the buy is programmatic. Share the dates and the budget and we will price the screens.
Yes. On most networks a new file can be playing within 24 hours. We traffic it and check it, whether the change is for every market on the plan or only one.
Most screens take HD or 4K, in spots of 10 to 15 seconds. Resolution, ratio, safe zones and file type go on the plan, so the work is built once and sent out clean.
On roads, in malls, in airports, at transport hubs and on street-level networks. Airports skew towards business and international travel. Malls skew towards shoppers. Roadside is broad reach. Tell us the audience and we will match the environment.
With proof of play, impressions from audience-measurement partners, and lift studies for brand or footfall if you want them. You get a report while the campaign is up, and another when it ends.
