We plan rail media across Madrid, Barcelona and Valencia in Spain. Station panels and carriage cards reach people who are standing still, often for several minutes. That is a different read from a roadside face passed at speed. Each station is named, with the panel, before you are asked to book. Tell us the dates and the budget, and we will send a site list within 48 hours.
Which stations belong on the rail plan in Spain?
People wait at Madrid, often for several minutes. That is a different read from a roadside face passed at speed.
Spain's rail network connects major cities, regional centres and commuter markets, creating valuable opportunities for brands seeking visibility around everyday and long distance travel. Rail advertising in Spain can place campaigns across major hubs such as Madrid Atocha, Madrid Chamartín, Barcelona Sants, Valencia Joaquín Sorolla and Sevilla Santa Justa.
From large format station media to platform displays and digital screens, campaigns can be planned around the locations and passenger environments most relevant to the audience. This gives brands the flexibility to build a strong presence at one priority station or extend the campaign across key rail hubs throughout Spain.
With 20+ years of experience in rail advertising, OOH Global helps brands plan and deliver rail campaigns across Spain.
Rail advertising in Spain uses printed artwork for static media and static or motion creative for digital screens, targeted by city, individual station, passenger area or wider rail network. Coverage spans national, regional and Cercanías stations across Madrid, Barcelona, Valencia, Seville, Málaga, Alicante and other major Spanish rail markets.
Spain's rail advertising landscape brings together national stations, commuter networks and regional rail environments, each with its own inventory and commercial structure. We simplify that complexity by coordinating campaigns across Madrid, Barcelona, Valencia, Seville, Málaga and other key rail markets.
Our planning is built around station footfall, passenger flow, dwell time and audience relevance, helping brands select the right stations and formats. From media procurement and approvals to production, installation and verification, everything is managed through one experienced point of contact.
Spanish coverage across Madrid, Barcelona and Valencia
800+
Outdoor moments planned, booked and delivered.
20+
20+ years of outdoor advertising experience.
Backed by local market planning and end-to-end campaign delivery
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Spain offers a range of rail media formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
A train wrap in Spain owns the route. Every station the service stops at sees the same brand, for the length of the lease.
A rail wrap in Spain delivers the brand at every station on the route, and to anyone watching from the platform. It is a moving takeover with a fixed audience of regular commuters.
Platform posters and platform screens in Spain are seen each time a train arrives. Commuter and intercity stations both carry them.
Rail platform advertising in Spain builds across the timetable. Cross-track posters, platform screens and long banners are seen on every train cycle, at flagship stations or across the network.
A station domination in Spain takes the concourse and the platforms of one flagship station, so every commuter through that building meets the brand.
Rail station domination in Spain takes the concourse, platforms and gates together. The station becomes the campaign, which is why launches use it to own the whole journey through.
Explore additional solutions for every campaign objective.
Where rails are booked
Open a country brief for rails pricing, sample sites, and market notes.
© OMMKey stations include Madrid Puerta de Atocha, Madrid Chamartín, Barcelona Sants, València Joaquín Sorolla and Sevilla Santa Justa. The right station depends on the audience, with major hubs suited to intercity travellers and Cercanías stations better suited to frequent urban commuters.
Short term station panel campaigns are commonly available for 14 or 28 days, while longer bookings can run for six months or a year. Digital and large format campaigns can follow different booking periods depending on the station and selected circuit.
Choose Cercanías stations for advertising aimed at frequent local commuters in major urban areas such as Madrid and Barcelona. High speed stations are better suited to reaching intercity business and leisure travellers moving between major Spanish cities. A rail campaign can include both when you need local commuter reach alongside wider national coverage.
Rail advertising in Spain typically ranges from €600 to €1,000 per month for a single MUPI, €4,000 to €25,000 for a 28 day multi panel campaign, and €45,000 to €80,000+ per month for major station takeovers. Costs vary by station, format, number of displays and campaign duration, with production and installation usually priced separately.
Yes. Advertising must meet the creative, technical, installation and safety requirements of the selected station and media placement. Requirements vary by format, and we take care of the specifications, approvals and installation requirements to help ensure your campaign is ready for launch.
Yes. International brands can advertise in Spanish railway stations provided their creative meets the applicable advertising and station requirements. Campaigns can be planned around one city, major tourism gateways or several Spanish markets.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
