Metro Advertising in Paris, France

We plan metro advertising in Paris around the Champs-Élysées, La Défense and the Métro. Platforms, train sides and interior panels cover the trip from the ticket gate to the street. Station, line and carriage are itemised on the plan. Tell us the dates and the budget, and we will send a costed plan within 48 hours.

Which Paris metro lines matter?

Paris is the dense metro buy. Lyon is a separate plan if the brief is national.

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Metro advertising in Paris, in France: an HP Omen 16 advert runs along a Paris Metro train, reading PC portable gamer.© CityzMedia
Dior logo.
BMW logo.
McDonald's logo.
Montblanc logo.
Land Rover logo.
Amazon logo.
Samsung logo.
Sephora logo.
stc logo.
Domino's logo.
Tumi logo.
Samsonite logo.
Isabel Marant logo.
Binance logo.
Jimmy Choo logo.

Reach Paris audiences with metro advertising in the places that matter.

Metro Advertising in Paris is out of home advertising on the routes people already use. The Paris Métro opened in 1900 and still moves the city's working day. The Champs-Élysées and La Défense hold the roadside and facade inventory that a Paris launch is judged against.

We plan metro advertising around the Champs-Élysées, La Défense and the Métro. Métro commuters, shoppers and visitors on the Champs-Élysées, and office traffic in La Défense. A launch and an always-on presence are built the same way: around the audience, the sites and the creative. The proposal names the sites and the price.

Format Specifications

Metro Advertising in Paris is planned against the sites that exist in this market. Sizes and flight lengths below are what we book on a typical metro campaign. The final specification is confirmed on the site.

Typical Format
Staircase panels, corridor posters, station entrance displays, platform billboards, digital screens, premium glass corridor displays, train interior media and full train wraps
Common Sizes
Staircase panels 40x60cm, corridor posters 100x150cm–200x150cm, station entrance displays 130x100cm, platform billboards 8m²–12m², and digital screens around 2m²
Typical Campaign Duration
Standard cycles of around 14 days, with longer campaigns available on request
Best For
Technology, finance, fashion, beauty, retail, entertainment, automotive, tourism and major brand launches

Metro Advertising inParis with OOH Global

Choosing the right metro placement in Paris starts with who the campaign needs to reach and where those people move through the day. the Champs-Élysées, La Défense and the Métro are the environments we shortlist against first.

Fashion Week, the December retail run and the weeks around major exhibitions at the Grand Palais tighten the premium faces. Permits on facades take longer than a roadside panel. Our team matches sites against audience movement, the objective and the budget. Site selection, permits, production, install and day-one checks run under one team.

Paris coverage around the Champs-Élysées, La Défense and the Métro

800+

Outdoor moments planned, booked, and delivered.

20+

20+ years of outdoor advertising experience.

Connects with commuters, students, shoppers and tourists throughout their daily journey

One Team. Every Step. No Friction

We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.

Metro Advertising Formatsin Paris

Paris offers a range of metro formats suited to different campaign objectives, locations and creative requirements.

Images below are for illustrative purposes only. They are not specific to one location.

  • Tram wrap advertising in Dubai, in the UAE: a blue tram is wrapped for Property Finder against the city skyline.

    Full Wrap

    Full Wrap in Paris are booked around the Champs-Élysées, La Défense and the Métro. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    A full metro wrap in Paris puts the brand on the busiest lines for the length of the lease. Every station on the route sees it, and regular riders live with it twice a day.

  • Metro interior advertising: passengers sit in a carriage covered in red and pink Chinese-language advertising.

    Interior Advertising

    Interior Advertising in Paris are booked around the Champs-Élysées, La Défense and the Métro. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Metro interior advertising in Paris has a seated audience and a journey long enough for product detail. Panels and in-carriage screens are for messages that need more than a glance from the platform.

  • London Underground platform advertising at Charing Cross, in the United Kingdom: posters advertise ABBA Voyage and Ghost eau de parfum.

    Platform Advertising

    Platform Advertising in Paris are booked around the Champs-Élysées, La Défense and the Métro. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Platform advertising in Paris compounds. Every arrival and every departure is another viewing, which is why cross-track posters and platform screens deliver such steady frequency.

Digital out-of-home advertising in Paris, in France: a ba&sh screen with Abby Champion covers the Galeries Lafayette facade at night.© CityzMedia

Why Advertise on the Metro in Paris?

Reach the busiest corridors in Paris
The metro sites we shortlist sit on routes around the Champs-Élysées, La Défense and the Métro, where the audience already travels.
Plan against a real audience
Métro commuters, shoppers and visitors on the Champs-Élysées, and office traffic in La Défense. That is the movement the plan is built around.
Book around the dates that matter
Fashion Week, the December retail run and the weeks around major exhibitions at the Grand Palais tighten the premium faces. Permits on facades take longer than a roadside panel.
Delivered under one team
Site selection, permits, production, install and day-one checks for metro advertising in Paris run under a single team from brief to launch.

Frequently Asked Questions

There is no single rate. Price follows the format, the site, the duration and the month. Faces around the Champs-Élysées, La Défense and the Métro sit at the top of the band. Share dates, audience and budget, and we will quote options before you commit.

Send the brief: dates, audience, budget and any must-have districts. We shortlist available metro sites around the Champs-Élysées, La Défense and the Métro, confirm the permit and the posting date, and send a costed plan within 48 hours.

Standard metro campaigns in Paris can go live in three to four weeks. Fashion Week, the December retail run and the weeks around major exhibitions at the Grand Palais tighten the premium faces. Permits on facades take longer than a roadside panel.

Most metro campaigns in Paris run on two-week or monthly cycles. Landmark faces are often held for longer. We will recommend a flight length against the objective, not a default package.

Métro commuters, shoppers and visitors on the Champs-Élysées, and office traffic in La Défense. Sites around the Champs-Élysées, La Défense and the Métro are shortlisted against that movement, not against a generic city average.

Specs follow the site. A unipole, a digital loop and a station panel are different jobs, and the artwork is built to the real measurements. We send the specification with the costed plan so production can start once you approve.

Where metro is booked

Available in 11 markets

Open a country brief for metro pricing, sample sites, and market notes.

Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.

Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.