We plan rail advertising in Paris around the Champs-Élysées, La Défense and the Métro. Station panels and carriage cards reach people who are standing still, often for several minutes. Each station is named, with the panel, before you are asked to book. Tell us the dates and the budget, and we will send a costed plan within 48 hours.
Paris stations, or Lyon and Marseille too?
People wait at the Champs-Élysées, often for several minutes. That is a different read from a roadside face passed at speed.
© CityzMedia
Rail Advertising in Paris is out of home advertising on the routes people already use. The Paris Métro opened in 1900 and still moves the city's working day. The Champs-Élysées and La Défense hold the roadside and facade inventory that a Paris launch is judged against.
We plan rail advertising around the Champs-Élysées, La Défense and the Métro. Métro commuters, shoppers and visitors on the Champs-Élysées, and office traffic in La Défense. A launch and an always-on presence are built the same way: around the audience, the sites and the creative. The proposal names the sites and the price.
Rail Advertising in Paris is planned against the sites that exist in this market. Sizes and flight lengths below are what we book on a typical rail campaign. The final specification is confirmed on the site.
Choosing the right rail placement in Paris starts with who the campaign needs to reach and where those people move through the day. the Champs-Élysées, La Défense and the Métro are the environments we shortlist against first.
Fashion Week, the December retail run and the weeks around major exhibitions at the Grand Palais tighten the premium faces. Permits on facades take longer than a roadside panel. Our team matches sites against audience movement, the objective and the budget. Site selection, permits, production, install and day-one checks run under one team.
Paris coverage around the Champs-Élysées, La Défense and the Métro
800+
Outdoor moments planned, booked, and delivered.
20+
20+ years of outdoor advertising experience.
Connects with travellers during genuine dwell time on platforms, concourses and onboard journeys
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Paris offers a range of rail formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Wraps in Paris are booked around the Champs-Élysées, La Défense and the Métro. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.
A rail wrap in Paris delivers the brand at every station on the route, and to anyone watching from the platform. It is a moving takeover with a fixed audience of regular commuters.
Platform Advertising in Paris are booked around the Champs-Élysées, La Défense and the Métro. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.
Rail platform advertising in Paris builds across the timetable. Cross-track posters, platform screens and long banners are seen on every train cycle, at flagship stations or across the network.
Station Domination in Paris are booked around the Champs-Élysées, La Défense and the Métro. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.
Rail station domination in Paris takes the concourse, platforms and gates together. The station becomes the campaign, which is why launches use it to own the whole journey through.
Explore additional solutions for every campaign objective.
© CityzMediaThere is no single rate. Price follows the format, the site, the duration and the month. Faces around the Champs-Élysées, La Défense and the Métro sit at the top of the band. Share dates, audience and budget, and we will quote options before you commit.
Send the brief: dates, audience, budget and any must-have districts. We shortlist available rail sites around the Champs-Élysées, La Défense and the Métro, confirm the permit and the posting date, and send a costed plan within 48 hours.
Standard rail campaigns in Paris can go live in three to four weeks. Fashion Week, the December retail run and the weeks around major exhibitions at the Grand Palais tighten the premium faces. Permits on facades take longer than a roadside panel.
Most rail campaigns in Paris run on two-week or monthly cycles. Landmark faces are often held for longer. We will recommend a flight length against the objective, not a default package.
Métro commuters, shoppers and visitors on the Champs-Élysées, and office traffic in La Défense. Sites around the Champs-Élysées, La Défense and the Métro are shortlisted against that movement, not against a generic city average.
Specs follow the site. A unipole, a digital loop and a station panel are different jobs, and the artwork is built to the real measurements. We send the specification with the costed plan so production can start once you approve.
Where rails are booked
Open a country brief for rails pricing, sample sites, and market notes.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
