We plan programmatic DOOH advertising in Paris around the Champs-Élysées, La Défense and the Métro. Screens are bought by audience and time of day, then reported back as what ran, where, and for how long. You see the delivery, not a modelled reach figure. Tell us the dates and the budget, and we will send a costed plan within 48 hours.
Buying programmatic DOOH in Paris?
The plan lists the screens and the hours in the Champs-Élysées and La Défense. Send the audience and the daypart.
© JCDecaux
Programmatic DOOH in Paris is out of home advertising on the routes people already use. The Paris Métro opened in 1900 and still moves the city's working day. The Champs-Élysées and La Défense hold the roadside and facade inventory that a Paris launch is judged against.
We plan programmatic DOOH advertising around the Champs-Élysées, La Défense and the Métro. Métro commuters, shoppers and visitors on the Champs-Élysées, and office traffic in La Défense. A launch and an always-on presence are built the same way: around the audience, the sites and the creative. The proposal names the sites and the price.
Programmatic DOOH in Paris is planned against the sites that exist in this market. Sizes and flight lengths below are what we book on a typical programmatic DOOH campaign. The final specification is confirmed on the site.
Choosing the right programmatic DOOH placement in Paris starts with who the campaign needs to reach and where those people move through the day. the Champs-Élysées, La Défense and the Métro are the environments we shortlist against first.
Fashion Week, the December retail run and the weeks around major exhibitions at the Grand Palais tighten the premium faces. Permits on facades take longer than a roadside panel. Our team matches sites against audience movement, the objective and the budget. Site selection, permits, production, install and day-one checks run under one team.
Paris coverage around the Champs-Élysées, La Défense and the Métro
800+
Outdoor moments planned, booked, and delivered.
20+
20+ years of outdoor advertising experience.
Connects with audiences across Paris, Lyon, Marseille, and other key French markets through data-led targeting
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Paris offers a range of programmatic DOOH formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Guaranteed Programmatic in Paris are booked around the Champs-Élysées, La Défense and the Métro. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.
Guaranteed programmatic advertising in Paris locks share of voice on named premium screens and still lets the creative update during the flight. You get the certainty of a direct booking with the flexibility of digital.
Audience-based Buys in Paris are booked around the Champs-Élysées, La Défense and the Métro. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.
Audience-based out-of-home in Paris spends where the people are. Mobility, footfall and first-party data decide which screens run, so the plan follows the audience through the day.
Dynamic Creative in Paris are booked around the Champs-Élysées, La Défense and the Métro. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.
Dynamic creative advertising in Paris runs one master and many live versions: daypart, weather, or a trigger you set. The screen stays relevant without a new production each time the context changes.
Explore additional solutions for every campaign objective.
© CityzMediaThere is no single rate. Price follows the format, the site, the duration and the month. Faces around the Champs-Élysées, La Défense and the Métro sit at the top of the band. Share dates, audience and budget, and we will quote options before you commit.
Send the brief: dates, audience, budget and any must-have districts. We shortlist available programmatic DOOH sites around the Champs-Élysées, La Défense and the Métro, confirm the permit and the posting date, and send a costed plan within 48 hours.
Standard programmatic DOOH campaigns in Paris can go live in three to four weeks. Fashion Week, the December retail run and the weeks around major exhibitions at the Grand Palais tighten the premium faces. Permits on facades take longer than a roadside panel.
Most programmatic DOOH campaigns in Paris run on two-week or monthly cycles. Landmark faces are often held for longer. We will recommend a flight length against the objective, not a default package.
Métro commuters, shoppers and visitors on the Champs-Élysées, and office traffic in La Défense. Sites around the Champs-Élysées, La Défense and the Métro are shortlisted against that movement, not against a generic city average.
Specs follow the site. A unipole, a digital loop and a station panel are different jobs, and the artwork is built to the real measurements. We send the specification with the costed plan so production can start once you approve.
Where programmatic is booked
Open a country brief for programmatic pricing, sample sites, and market notes.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
