Full-funnel outdoor
We plan placements that work together, from a single Champs-Élysées panel to a wider Paris wide campaign.
Advertising Along the Champs-Élysées
Few streets carry the weight of the Champs-Élysées. Stretching 1.9 kilometres from Place de la Concorde to the Arc de Triomphe, it pairs flagship retail with cinema premieres, national celebrations and the finish line of the Tour de France, giving brands a stage that Parisians and visitors alike pass through by the millions every year.
A site on the Champs-Élysées?
The avenue carries the parade and the everyday walk. Tell us the dates, including any week tied to either.
© JCDecauxWhy the world'sbiggest brands chooseChamps-Élysées
The Champs-Élysées has anchored French retail and civic life for three centuries, and that history still shapes who walks it today. Luxury flagships from the Rond-Point to the Arc de Triomphe sit alongside cinemas, cafes and the finish straight of the Tour de France, pulling in a mix of Parisians, business travellers and holidaymakers. For a brand wanting reach that spans nationalities and income brackets in a single site, few placements in Europe offer the same breadth of audience. The avenue mixes retail, hospitality and tourist footfall in equal measure.
1.9km
Avenue length
The avenue runs 1.9 kilometres from Place de la Concorde to the Arc de Triomphe.
25M+
Annual visitors
An estimated 25 million people visit the Champs-Élysées each year, among the highest tourist footfall of any Paris street.
70m
Avenue width
At 70 metres wide, the avenue carries large-format displays that stay legible from both pavements and passing traffic.
Reach beyondthe pavement
Campaigns staged here regularly appear in tourist photos, national broadcasts and social posts tied to the Tour de France finish and the Bastille Day parade, carrying the placement well past the people who walked it that day.
Champs-Élysées Site specifications
- Format
- Digital and static street level panels
- Orientation
- Roadside, facing pedestrian flow
- Location
- Between Place de la Concorde and the Arc de Triomphe
- Typical booking unit
- 2 to 4 week campaign slots
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© BlowUpWhy Brands ChooseOOH Global forIconic Sites
France runs one of the most tightly regulated outdoor advertising markets in Europe, with strict rules on panel size, spacing and illumination that keep the format from becoming visual clutter. That regulation works in a brand's favour, since sites that do get planning consent, especially in Paris, tend to be well placed and long-lived rather than disposable. Working with a team that already holds relationships across outdoor advertising in France means shorter lead times and fewer surprises at the permitting stage.
A Global stagefor your brand
Planning a campaign in Paris usually means balancing a handful of high value sites against a limited number of booking windows. We handle the permitting, production and installation side so your team can focus on the creative, whether that's a single placement on the Champs-Élysées or a wider push across the city.
We plan placements that work together, from a single Champs-Élysées panel to a wider Paris wide campaign.
Brief to booking
Our team manages the French planning and permitting process so a booking can move from brief to live panel in weeks, not months.
Market-fluent buys
Local knowledge of Paris media owners and pricing means your budget goes toward media, not guesswork.
Creative that fits
We advise on format and dwell time so creative is built for how people actually move along the avenue.
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
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Frequently Asked Questions
Pricing depends on the specific panel, its format, static or digital, and how long you book it for, with cost shaped by proximity to the Arc de Triomphe or the Rond-Point and by the time of year. A short digital slot costs less than a long-run static site at street level. We can put together a quote once we know your dates, format preference and campaign length.
You share your campaign dates, budget and preferred format with our team, and we match that against the sites currently available on the avenue. Because inventory here turns over quickly and is genuinely limited, we recommend starting the conversation at least a few weeks before your intended start date. We handle the paperwork and installation once a site is confirmed.
The avenue mixes Parisian office workers and shoppers with a large international tourist audience, since it sits on the direct walking route between the Arc de Triomphe and the Place de la Concorde. Luxury retail nearby also means a disproportionate share of higher spending visitors pass through compared with an average Paris street. Big public moments, from the Bastille Day parade to the Tour de France finish, add short spikes in both footfall and broadcast reach.
Formats range from large static panels mounted on building facades to digital screens built into street furniture and bus shelters along the pavement. Because the avenue is 70 metres wide, panels are generally built to remain legible from both the road and the opposite pavement. We can advise on exact dimensions and file specifications for the specific site you book.
Most bookings run in blocks of two to four weeks, though shorter activations are possible around single events like a product launch or the Tour de France finish. Longer term takeovers are available on selected sites for brands wanting sustained presence. We'll confirm the minimum period for the specific panel you're interested in.
Yes. It's home to the flagship stores of houses including Louis Vuitton, Cartier and Guerlain, and the avenue's audience skews toward the kind of high intent shopper that luxury and premium retail brands want in front of them. A placement here sits inside the same walking route as those flagships rather than merely near it, which suits brands wanting association with that retail environment.