Tram Advertising in Paris, France

We plan tram advertising in Paris around the Champs-Élysées, La Défense and the Métro. A wrap or an interior card travels a fixed route through the centre, past the same stops all day. The route and the vehicle count are written on the proposal. Tell us the dates and the budget, and we will send a costed plan within 48 hours.

Which tram routes deserve a wrap in Paris?

A wrap travels a fixed route through the Champs-Élysées. The route and the vehicle count are written on the proposal.

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Tram advertising in the south of France: a red tram carries window posters for skiing in Roubion.
Dior logo.
BMW logo.
McDonald's logo.
Montblanc logo.
Land Rover logo.
Amazon logo.
Samsung logo.
Sephora logo.
stc logo.
Domino's logo.
Tumi logo.
Samsonite logo.
Isabel Marant logo.
Binance logo.
Jimmy Choo logo.

Reach Paris audiences with tram advertising in the places that matter.

Tram Advertising in Paris is out of home advertising on the routes people already use. The Paris Métro opened in 1900 and still moves the city's working day. The Champs-Élysées and La Défense hold the roadside and facade inventory that a Paris launch is judged against.

We plan tram advertising around the Champs-Élysées, La Défense and the Métro. Métro commuters, shoppers and visitors on the Champs-Élysées, and office traffic in La Défense. A launch and an always-on presence are built the same way: around the audience, the sites and the creative. The proposal names the sites and the price.

Format Specifications

Tram Advertising in Paris is planned against the sites that exist in this market. Sizes and flight lengths below are what we book on a typical tram campaign. The final specification is confirmed on the site.

Typical Format
Full exterior wraps, partial wraps, headband strips, interior cards and interior digital screens
Common Sizes
Full wraps 12–18 metres in length, partial wraps around 3m x 1.2m on side panels or 2.4m x 1.8m to the rear, headband strips 6–12 metres, interior cards around 28cm x 71cm or 28cm x 107cm, and digital screens 56cm–140cm
Typical Campaign Duration
Typically runs from 4 to 12 weeks minimum, depending on the format
Best For
Brands wanting sustained local visibility, repeated exposure along specific commercial corridors, and campaigns needing both mass reach and route level targeting

Tram Advertising inParis with OOH Global

Choosing the right tram placement in Paris starts with who the campaign needs to reach and where those people move through the day. the Champs-Élysées, La Défense and the Métro are the environments we shortlist against first.

Fashion Week, the December retail run and the weeks around major exhibitions at the Grand Palais tighten the premium faces. Permits on facades take longer than a roadside panel. Our team matches sites against audience movement, the objective and the budget. Site selection, permits, production, install and day-one checks run under one team.

Paris coverage around the Champs-Élysées, La Défense and the Métro

800+

Outdoor moments planned, booked, and delivered.

20+

20+ years of outdoor advertising experience.

Connects with residents, commuters and shoppers along the same routes, day after day

One Team. Every Step. No Friction

We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.

Tram Advertising Formatsin Paris

Paris offers a range of tram formats suited to different campaign objectives, locations and creative requirements.

Images below are for illustrative purposes only. They are not specific to one location.

  • Tram wrap advertising: an AAMI advert covers the side of a blue and red tram on a city street.

    Wraps

    Wraps in Paris are booked around the Champs-Élysées, La Défense and the Métro. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    A tram wrap in Paris travels through streets where people are walking as well as driving. The vehicle is the site, and the route keeps it in the busiest pedestrian districts all day.

  • Tram advertising: painted portraits cover the side and windows of a purple and orange tram.

    Window Graphics

    Window Graphics in Paris are booked around the Champs-Élysées, La Défense and the Métro. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Tram window advertising in Paris gives the street a continuous brand layer while passengers still see out. It holds a presence on the route for the length of the lease.

  • Tram interior advertising: an Amalfi advert runs along the ceiling panel inside a carriage.

    Interior Advertising

    Interior Advertising in Paris are booked around the Champs-Élysées, La Défense and the Métro. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Tram interior advertising in Paris stays with regular riders for the length of the trip. It suits service and product messages that need a minute of attention, not a passing glance.

Digital out-of-home advertising in Paris, in France: a ba&sh screen with Abby Champion covers the Galeries Lafayette facade at night.© CityzMedia

Why Advertise on Trams in Paris?

Reach the busiest corridors in Paris
The tram sites we shortlist sit on routes around the Champs-Élysées, La Défense and the Métro, where the audience already travels.
Plan against a real audience
Métro commuters, shoppers and visitors on the Champs-Élysées, and office traffic in La Défense. That is the movement the plan is built around.
Book around the dates that matter
Fashion Week, the December retail run and the weeks around major exhibitions at the Grand Palais tighten the premium faces. Permits on facades take longer than a roadside panel.
Delivered under one team
Site selection, permits, production, install and day-one checks for tram advertising in Paris run under a single team from brief to launch.

Frequently Asked Questions

There is no single rate. Price follows the format, the site, the duration and the month. Faces around the Champs-Élysées, La Défense and the Métro sit at the top of the band. Share dates, audience and budget, and we will quote options before you commit.

Send the brief: dates, audience, budget and any must-have districts. We shortlist available tram sites around the Champs-Élysées, La Défense and the Métro, confirm the permit and the posting date, and send a costed plan within 48 hours.

Standard tram campaigns in Paris can go live in three to four weeks. Fashion Week, the December retail run and the weeks around major exhibitions at the Grand Palais tighten the premium faces. Permits on facades take longer than a roadside panel.

Most tram campaigns in Paris run on two-week or monthly cycles. Landmark faces are often held for longer. We will recommend a flight length against the objective, not a default package.

Métro commuters, shoppers and visitors on the Champs-Élysées, and office traffic in La Défense. Sites around the Champs-Élysées, La Défense and the Métro are shortlisted against that movement, not against a generic city average.

Specs follow the site. A unipole, a digital loop and a station panel are different jobs, and the artwork is built to the real measurements. We send the specification with the costed plan so production can start once you approve.

Where trams are booked

Available in 7 markets

Open a country brief for trams pricing, sample sites, and market notes.

Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.

Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.