We plan bus media across Paris, Lyon and Marseille in France. A route buy puts the advert on buses people already take to work. Sides, rears and interior cards repeat the message across the week. The proposal names the routes, the depots and how many vehicles carry the advert on a normal weekday. Tell us the dates and the budget, and we will send a site list within 48 hours.
Which bus routes should carry this in France?
Sides, rears and interior cards in Paris and Lyon repeat the message across the week. The proposal names the routes and the depots.
From morning commuter routes to busy shopping districts, bus advertising in France keeps brands visible across the streets people use every day. Each route moves through different parts of the city, creating repeated opportunities to reach passengers and wider street-level audiences.
The scale of France's urban bus networks supports campaigns across major markets. Paris operates around 5,000 RATP buses, while Lyon, Marseille, Toulouse, Lille and other cities have extensive networks of their own. This gives brands the flexibility to plan campaigns around specific locations, routes and audiences.
From morning commuter routes to busy shopping districts, bus advertising in France keeps brands visible across the streets people use every day.
The audience movement shapes how we plan bus advertising in France. Routes are selected around the districts and destinations most relevant to your campaign, whether the priority is central Paris, surrounding neighbourhoods or major cities such as Lyon, Marseille and Toulouse.
Campaigns can combine high visibility exterior formats with interior placements designed for passengers during their journey. We bring route planning, media booking, production and installation together to help your bus advertising campaign make a strong impression across every selected location.
City-wide visibility across Paris, Lyon, Marseille, Toulouse, Lille and Rennes
800+
Outdoor moments planned, booked, and delivered.
20+
20+ years of outdoor advertising experience.
Connects with commuters, shoppers and residents across 44 French agglomerations
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
France offers a range of bus media formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Full bus wraps on France's premium routes own the route and deliver route-wide frequency across Paris, Lyon and Marseille.
A bus wrap in France owns the route. The vehicle is seen along the road and again at every stop, which is a lot of repeat on a busy corridor.
Bus-side panels across France's network put the brand at eye level on the streets of Paris, Lyon and Marseille. Retail and category campaigns leave them up for the whole flight.
Bus side advertising in France is the network workhorse: long panels at eye level, strong at lights and stops, and easy to weight towards the districts you care about.
Bus-rear panels in France deliver head-on visibility to drivers in stop-start city traffic. One of the highest-attention formats in the transit mix.
Daily repeat sightings build the recall that drives action, whether that's a showroom visit, a test drive or a brand switch.
Interior bus panels and digital screens across France carry long-dwell messaging for the length of the journey.
Bus interior advertising in France uses journey time. Passengers are seated and the trip is long enough for product and service copy that a roadside site would rush.
Explore additional solutions for every campaign objective.
Where buses are booked
Open a country brief for buses pricing, sample sites, and market notes.
Costs vary by format, city and campaign length. Side and rear panels are generally more cost effective, while full bus wraps sit at the higher end given their production and scale. Send us your budget and goals and we will recommend the right mix of formats.
Bus advertising is available across Paris and Île-de-France, Lyon, Marseille, Toulouse, Lille and Rennes, giving brands the option to focus on one city or run a coordinated campaign across several.
In Paris alone, the RATP network carries up to 3.5 million passengers on a weekday and 1.1 billion journeys a year across 315 routes and around 5,000 buses, with further reach across other major French cities.
Formats range from side and rear panels to full exterior wraps, bus shelter panels and interior cards, giving brands options across a wide range of budgets and campaign objectives.
Yes. Sizes for rear panels, front panels and interior formats differ from city to city, for example a larger capital format rear panel is used in Paris, Lille, Rennes, Limoges and Toulouse, while other cities use a standard size.
Send us your campaign goals, target cities and timing, and we will identify the right routes, formats and cities, then come back with a clear plan and quote so your campaign can move forward without delay.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
