We plan taxi media across Paris, Lyon and Marseille in France. Rooftop panels and full wraps move through hotels, offices and the airport run, instead of sitting on one corner. The fleet is booked as routes, not as a single cab. The proposal lists the ranks and the districts the fleet covers. Tell us the dates and the budget, and we will send a site list within 48 hours.
Where should the taxi fleet run in France?
Rooftops and full wraps move through Paris and Lyon, including the airport run. The proposal lists the ranks and the districts.
From central Paris to the French Riviera, taxi advertising in France gives brands a moving presence across some of the country's most valuable urban locations. Branded vehicles travel between business districts, retail areas, airports, hotels and leisure destinations, creating visibility throughout different moments of the day. With 10,557 registered taxi companies recorded in 2023, brands have a growing opportunity to build targeted fleet campaigns across individual cities or multiple French markets.
From central Paris to the French Riviera, taxi advertising in France gives brands a moving presence across some of the country's most valuable urban locations.
From central Paris to the French Riviera, every city requires a taxi campaign built around its own audience movement and travel patterns. Our approach is to plan taxi advertising in France around the right fleets, locations and formats, focusing coverage on the places your audience is most likely to travel.
From fleet selection and booking to production and installation, each stage is coordinated by us to keep campaigns consistent across individual cities or wider locations throughout France.
City-wide mobile visibility across Paris, Lyon, Marseille and the French Riviera
800+
Outdoor moments planned, booked, and delivered.
20+
20+ years of outdoor advertising experience.
Connects with pedestrians, drivers and captive passengers during an average 15 to 30 minute ride
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
France offers a range of taxi media formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
GPS-triggered digital rooftop screens on France's licensed taxi fleets deliver audience-targeted, dayparted creative across the CBD, hotel and airport zones of Paris, Lyon and Marseille.
Taxi top advertising in France moves with the fleet and can be held to the districts that matter: CBDs, hotels, events, airport runs. Dayparts follow the hours the audience is actually out.
Side-panel taxi wraps in Paris, Lyon and Marseille put French audiences in daily view of the brand at pedestrian eye level.
Taxi side advertising in France puts the brand at pedestrian height across the city the fleet covers. A network buy gives scale; a tighter package can sit on one district.
A full taxi wrap in France takes the whole vehicle, including the rank. Launches in Paris, Lyon and Marseille book it when the taxi itself should be the advert.
A full taxi wrap in France turns the rank into the campaign. It is a launch format: high impact, limited fleet, and visible wherever those vehicles queue and move.
Passenger-facing digital screens in France's taxis carry sound-on dwell content for premium categories such as financial services, travel and hospitality.
Taxi interior screen advertising in France is closer to a short film than a poster. A private cabin, often with sound, gives finance, travel and hospitality time to explain an offer.
Explore additional solutions for every campaign objective.
Where taxis are booked
Open a country brief for taxis pricing, sample sites, and market notes.
Costs vary by format and city. A standard body wrap campaign starts from around €4,400 excluding VAT, while digital interior screens can be booked on flexible daily packages with no minimum commitment. Send us your budget and goals and we will recommend the right mix of formats.
Taxi advertising is available across Paris and Île-de-France, Lyon, Marseille, Bordeaux, Nice, Cannes, Toulouse, Lille and Strasbourg, giving brands the option to focus on one city or run a coordinated campaign across several.
Exterior formats such as wraps and rooftop displays typically run in cycles of 2 weeks or more, while digital interior screens can be booked day by day depending on the campaign.
Passengers typically spend about 15 to 30 minutes in the vehicle, which is long enough for an interior screen to tell a longer story than a roadside panel. Exterior wraps and rooftops are seen by people outside the cab for a few seconds at a time. Tell us the format and we will match the creative to that dwell.
Yes. Digital interior screens can adjust content in real time based on the vehicle's location, the time of day and the zone it's passing through, while exterior formats can be planned around specific cities, districts or routes.
Send us your campaign goals, target cities and timing, and we will identify the right fleet, formats and locations, then come back with a clear plan and quote so your campaign can move forward without delay.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
