We plan building banners across Paris, Lyon and Marseille in France. A facade or a wrap is one structure, sold for a set number of weeks, with the creative built to the real measurements. It is a single booking, not a rotation. Artwork is checked against those measurements before production starts. Tell us the dates and the budget, and we will send a site list within 48 hours.
Which facade is the right one in France?
A wrap in Paris and Lyon is one structure, sold for a set number of weeks. Artwork is checked against the real measurements before production starts.
© Urban Vision
Building banner advertising turns a facade into one of the boldest media formats in France, giant wraps that have covered the Louvre, the Opéra Garnier and landmark stores along the Champs Élysées.
By taking over a prominent façade, campaigns can become part of the cityscape, creating a commanding brand presence across prestigious streets, cultural districts and flagship retail locations.
France offers exceptional settings for this format, from restoration projects to approved standalone façades. Landmark locations require careful planning around local regulations, heritage requirements and approvals before production begins.
Building banner advertising turns a facade into one of the boldest media formats in France, giant wraps that have covered the Louvre, the Opéra Garnier and landmark stores along the Champs Élysées.
At OOH Global, we approach building banner advertising in France as a premium, site-led opportunity. We identify standout façades where architecture, audience movement and viewing distance give the creative the scale it deserves.
Our team navigates local and heritage requirements, secures suitable sites and coordinates materials, production and installation around each location. From the first site recommendation to the final launch, every detail is managed to create a building presence worthy of the brand.
Landmark-scale visibility across Paris, Lyon, Marseille and other major French cities
800+
Outdoor moments planned, booked, and delivered.
20+
20+ years of outdoor advertising experience.
Connects with residents, commuters, and international visitors drawn to France's most iconic landmarks and flagship retail streets
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
France offers a range of building banners formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
A full facade wrap in France covers the building. In Paris and Lyon it is booked when the structure itself should carry the launch.
A building wrap in France makes the building the media. Full-facade scale is what gets a launch talked about, and the lease holds that picture in the skyline.
Multi-storey facade banners on the exterior of France's commercial and retail buildings deliver consistent always-on presence in Paris, Lyon and Marseille.
Facade banner advertising in France gives multi-storey presence without waiting on a full wrap. The face is specced for viewing distance, so the message holds from the street and from the road.
Fixed-frame wall-mounted banners at street level on France's pedestrian corridors keep brands visible on the walk-past routes of Paris, Lyon and Marseille.
Wall mounted banner advertising in France works at street level, on the routes people walk. It is the pedestrian layer next to larger skyline sites.
Building-integrated digital LED on France's landmark facades combines skyline-scale presence with the creative flexibility of dayparted digital.
Building digital screen advertising in France keeps facade scale and adds a schedule. Dayparts, share of voice and mid-flight creative changes sit on a site built to be seen from a distance.
Explore additional solutions for every campaign objective.
Where building banners are booked
Open a country brief for building banners pricing, sample sites, and market notes.
Building banner advertising is a large format advertising banner installed across a building facade, either wrapped over scaffolding during renovation work or fitted to a suitable blank wall under its own local authorisation. It gives a brand one of the largest and most visible advertising surfaces available in a city.
No. While many of the largest banners appear on buildings undergoing genuine renovation work, standalone facade banners can also go up on suitable blank walls, cleared through authorisation from the local mayor, with no building work involved.
On renovation linked sites, French regulation typically caps advertising content at around 50 percent of the total banner surface, with the remainder required to depict the building or an artistic rendering. Standalone banners are generally limited to blank walls, or walls with only small openings, and are subject to their own local approval.
Duration depends on the site. Renovation linked banners usually run for the length of the scaffolding period, often several months, while standalone facade banners run for the term set by the local authorisation, typically several weeks to a few months.
Availability depends on the site, its ownership and the local rules that apply to it. We work with building owners and local authorities across major French cities to identify landmark and flagship sites suited to a specific campaign and timeline.
Send us your campaign goals, target cities and preferred timing, and we will identify suitable sites, confirm what's permitted and come back with a clear quote so you can plan your campaign with confidence.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
