We plan tram media across Paris, Lyon and Marseille in France. A wrap or an interior card travels a fixed route through the centre, past the same stops all day. Frequency comes from the timetable, not from hoping a driver looks up. The route and the vehicle count are written on the proposal. Tell us the dates and the budget, and we will send a site list within 48 hours.
Which tram routes deserve a wrap in France?
A wrap travels a fixed route through Paris. The route and the vehicle count are written on the proposal.
Tram advertising in France places brands directly within busy city centres, shopping districts and everyday commuter routes, creating repeated street-level visibility among residents, workers and shoppers. With 28 modern tram networks, more than 916 km of track and around 1,365 trams, the format offers considerable reach across France.
The network continues to expand, with 115 km of new tram lines under construction and 276 vehicles on order. Major systems include Paris, Lyon and Bordeaux, while Montpellier's Line 1 alone carries more than 130,000 passengers a day, highlighting the audience potential available across individual urban routes.
Tram advertising in France places brands directly within busy city centres, shopping districts and everyday commuter routes, creating repeated street-level visibility among residents, workers and shoppers.
France's tram networks offer strong visibility when routes, formats and timing are planned with precision. At OOH Global, we shape tram advertising in France around how each network moves through residential areas, retail districts and business centres, selecting the routes and formats that best align with your audience.
From exterior wraps and interior placements to digital screens, we manage booking, local approvals, creative delivery and installation across a single city or multiple networks through one experienced team.
Route-level visibility across Paris, Lyon, Bordeaux and Montpellier's tram networks
800+
Outdoor moments planned, booked, and delivered.
20+
20+ years of outdoor advertising experience.
Connects with residents, commuters and shoppers along the same routes, day after day
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
France offers a range of tram media formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
A full tram wrap on the inner-city routes of Paris and Lyon carries the brand through the pedestrian streets of France for the length of the lease.
A tram wrap in France travels through streets where people are walking as well as driving. The vehicle is the site, and the route keeps it in the busiest pedestrian districts all day.
Perforated tram window graphics on France's busiest city-centre routes keep the brand on the outside and the view clear for passengers.
Tram window advertising in France gives the street a continuous brand layer while passengers still see out. It holds a presence on the route for the length of the lease.
Tram interior panels in France are read by people who are already on board, for the length of a city-centre ride.
Tram interior advertising in France stays with regular riders for the length of the trip. It suits service and product messages that need a minute of attention, not a passing glance.
Explore additional solutions for every campaign objective.
Where trams are booked
Open a country brief for trams pricing, sample sites, and market notes.
Costs vary by format, network and campaign length. Interior cards are typically the most cost effective way to build repeated exposure, while full exterior wraps sit at the higher end given their production and scale. Send us your budget and goals and we will recommend the right mix of formats.
Modern tram networks now run in 28 cities across France, including the Paris region, Lyon, Bordeaux, Montpellier, Strasbourg and Nantes, giving brands the option to focus on one city, several, or plan a genuinely national campaign.
Campaigns generally run from around 4 to 12 weeks minimum, depending on the format, with longer bookings available for brands wanting sustained visibility across a route or network.
Yes. Tram advertising can be planned around specific routes, so a campaign can focus on a particular commercial corridor, business district or residential area rather than running across an entire network.
Yes. The format's repeated exposure along set routes makes it well suited to building recognition quickly, particularly when paired with other out of home formats across a city.
Send us your campaign goals, target cities and timing, and we will identify the right networks, routes and formats, then come back with a clear plan and quote so your campaign can move forward without delay.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
