We plan rail media across Paris, Lyon and Marseille in France. Station panels and carriage cards reach people who are standing still, often for several minutes. That is a different read from a roadside face passed at speed. Each station is named, with the panel, before you are asked to book. Tell us the dates and the budget, and we will send a site list within 48 hours.
Paris stations, or Lyon and Marseille too?
People wait at Paris, often for several minutes. That is a different read from a roadside face passed at speed.
© CityzMedia
From major Paris terminals to stations in Lyon, Marseille, Bordeaux, Lille and Strasbourg, rail advertising in France reaches audiences as they travel for work, leisure and everyday journeys. Stations create several opportunities for brand exposure, from the moment passengers enter the concourse to the time they spend waiting for their train.
Passenger volumes continue to demonstrate the scale of the opportunity, with France's TGV, regional and suburban rail services carrying significant audiences across the country. With a broad mix of static, digital and large-format media available across key stations, brands can shape campaigns around specific cities, passenger journeys and travel moments.
From major Paris terminals to stations in Lyon, Marseille, Bordeaux, Lille and Strasbourg, rail advertising in France reaches audiences as they travel for work, leisure and everyday journeys.
Every station serves a different mix of passengers and journeys, so the right locations matter. Our approach to rail advertising in France focuses on selecting stations, platforms and formats around your audience, from major Paris terminals and TGV hubs to regional stations across Lyon, Marseille, Bordeaux, Lille and beyond.
Campaigns can combine digital screens, platform panels and premium large format placements, with coverage shaped around specific stations or wider rail networks. We bring media planning, booking, production and installation together to give your campaign a consistent presence throughout the passenger journey.
National visibility across 560 stations and 85% of French territory
800+
Outdoor moments planned, booked, and delivered.
20+
20+ years of outdoor advertising experience.
Connects with travellers during genuine dwell time on platforms, concourses and onboard journeys
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
France offers a range of rail media formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
A train wrap in France owns the route. Every station the service stops at sees the same brand, for the length of the lease.
A rail wrap in France delivers the brand at every station on the route, and to anyone watching from the platform. It is a moving takeover with a fixed audience of regular commuters.
Platform posters and platform screens in France are seen each time a train arrives. Commuter and intercity stations both carry them.
Rail platform advertising in France builds across the timetable. Cross-track posters, platform screens and long banners are seen on every train cycle, at flagship stations or across the network.
A station domination in France takes the concourse and the platforms of one flagship station, so every commuter through that building meets the brand.
Rail station domination in France takes the concourse, platforms and gates together. The station becomes the campaign, which is why launches use it to own the whole journey through.
Explore additional solutions for every campaign objective.
Where rails are booked
Open a country brief for rails pricing, sample sites, and market notes.
Costs vary by format and station. Standard platform panels are the most cost effective way to build presence across the network, while premium large format sites at major TGV stations sit at the higher end given their scale and location. Send us your budget and goals and we will recommend the right mix of formats.
Rail advertising is available across major stations in Paris, Lyon, Marseille, Bordeaux, Lille and Strasbourg, alongside a specialised circuit of 21 strategic TGV stations that together carry close to a quarter of the country's national rail traffic.
TGV alone carried a record 168.4 million passengers in 2025, with regional TER and Transilien services adding significantly more. Across the wider network, France records 1.762 billion rail journeys a year.
Formats range from standard platform panels to premium large format sites, a national digital screen network of over 4,300 screens, and full station domination takeovers for brands wanting to own an entire station.
Yes. The digital screen network alone covers 85% of French territory across 80 departments, and campaigns can be planned across Paris, regional stations or the strategic TGV circuit, depending on the objective.
Send us your campaign goals, target stations and timing, and we will identify the right platforms, formats and locations, then come back with a clear plan and quote so your campaign can move forward without delay.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
