We plan programmatic DOOH advertising in Madrid around Gran Vía, Sol and Paseo de la Castellana. Screens are bought by audience and time of day, then reported back as what ran, where, and for how long. You see the delivery, not a modelled reach figure. Tell us the dates and the budget, and we will send a costed plan within 48 hours.
Buying programmatic DOOH in Madrid?
The plan lists the screens and the hours in Gran Vía and Sol. Send the audience and the daypart.
© Exterior Plus
Programmatic DOOH in Madrid is out of home advertising on the routes people already use. Gran Vía, Sol and Paseo de la Castellana are the three corridors a Madrid plan is built around. The Metro ties them together, which is why station media and roadside are usually quoted as one sequence.
We plan programmatic DOOH advertising around Gran Vía, Sol and Paseo de la Castellana. Shoppers and visitors on Gran Vía and Sol, office traffic on the Castellana, and Metro commuters across the core. A launch and an always-on presence are built the same way: around the audience, the sites and the creative. The proposal names the sites and the price.
Programmatic DOOH in Madrid is planned against the sites that exist in this market. Sizes and flight lengths below are what we book on a typical programmatic DOOH campaign. The final specification is confirmed on the site.
Choosing the right programmatic DOOH placement in Madrid starts with who the campaign needs to reach and where those people move through the day. Gran Vía, Sol and Paseo de la Castellana are the environments we shortlist against first.
Pre-Christmas retail on Gran Vía and the weeks around major Bernabéu fixtures tighten the centre. Standard Metro panels can still be placed on a four-week cycle. Our team matches sites against audience movement, the objective and the budget. Site selection, permits, production, install and day-one checks run under one team.
Madrid coverage around Gran Vía, Sol and Paseo de la Castellana
800+
Outdoor moments planned, booked and delivered.
20+
20+ years of outdoor advertising experience.
Backed by local market planning and end-to-end campaign delivery
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Madrid offers a range of programmatic DOOH formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Guaranteed Programmatic in Madrid are booked around Gran Vía, Sol and Paseo de la Castellana. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.
Guaranteed programmatic advertising in Madrid locks share of voice on named premium screens and still lets the creative update during the flight. You get the certainty of a direct booking with the flexibility of digital.
Audience-based Buys in Madrid are booked around Gran Vía, Sol and Paseo de la Castellana. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.
Audience-based out-of-home in Madrid spends where the people are. Mobility, footfall and first-party data decide which screens run, so the plan follows the audience through the day.
Dynamic Creative in Madrid are booked around Gran Vía, Sol and Paseo de la Castellana. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.
Dynamic creative advertising in Madrid runs one master and many live versions: daypart, weather, or a trigger you set. The screen stays relevant without a new production each time the context changes.
Explore additional solutions for every campaign objective.
Where programmatic is booked in Spain
Open a city brief for programmatic pricing, sample sites, and market notes.
© CleceOOHThere is no single rate. Price follows the format, the site, the duration and the month. Faces around Gran Vía, Sol and Paseo de la Castellana sit at the top of the band. Share dates, audience and budget, and we will quote options before you commit.
Send the brief: dates, audience, budget and any must-have districts. We shortlist available programmatic DOOH sites around Gran Vía, Sol and Paseo de la Castellana, confirm the permit and the posting date, and send a costed plan within 48 hours.
Standard programmatic DOOH campaigns in Madrid can go live in three to four weeks. Pre-Christmas retail on Gran Vía and the weeks around major Bernabéu fixtures tighten the centre. Standard Metro panels can still be placed on a four-week cycle.
Most programmatic DOOH campaigns in Madrid run on two-week or monthly cycles. Landmark faces are often held for longer. We will recommend a flight length against the objective, not a default package.
Shoppers and visitors on Gran Vía and Sol, office traffic on the Castellana, and Metro commuters across the core. Sites around Gran Vía, Sol and Paseo de la Castellana are shortlisted against that movement, not against a generic city average.
Specs follow the site. A unipole, a digital loop and a station panel are different jobs, and the artwork is built to the real measurements. We send the specification with the costed plan so production can start once you approve.
Where programmatic is booked
Open a country brief for programmatic pricing, sample sites, and market notes.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
