Tram Advertising in Madrid, Spain

We plan tram advertising in Madrid around Gran Vía, Sol and Paseo de la Castellana. A wrap or an interior card travels a fixed route through the centre, past the same stops all day. The route and the vehicle count are written on the proposal. Tell us the dates and the budget, and we will send a costed plan within 48 hours.

Which tram routes deserve a wrap in Madrid?

A wrap travels a fixed route through Gran Vía. The route and the vehicle count are written on the proposal.

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Tram advertising in Barcelona, Spain: a tram wrapped for Mercè 25 passes Torre Glòries, with Ajuntament de Barcelona on the side.
Dior logo.
BMW logo.
McDonald's logo.
Montblanc logo.
Land Rover logo.
Amazon logo.
Samsung logo.
Sephora logo.
stc logo.
Domino's logo.
Tumi logo.
Samsonite logo.
Isabel Marant logo.
Binance logo.
Jimmy Choo logo.

Reach Madrid audiences with tram advertising in the places that matter.

Tram Advertising in Madrid is out of home advertising on the routes people already use. Gran Vía, Sol and Paseo de la Castellana are the three corridors a Madrid plan is built around. The Metro ties them together, which is why station media and roadside are usually quoted as one sequence.

We plan tram advertising around Gran Vía, Sol and Paseo de la Castellana. Shoppers and visitors on Gran Vía and Sol, office traffic on the Castellana, and Metro commuters across the core. A launch and an always-on presence are built the same way: around the audience, the sites and the creative. The proposal names the sites and the price.

Format Specifications

Tram Advertising in Madrid is planned against the sites that exist in this market. Sizes and flight lengths below are what we book on a typical tram campaign. The final specification is confirmed on the site.

Typical Format
Full wraps, partial wraps, window vinyl, interior media and tram stop advertising
Typical Campaign Duration
Typically 4 weeks or longer, depending on network and format
Coverage
Barcelona, Valencia, Alicante, Zaragoza, Bilbao, Vitoria Gasteiz, Seville, Murcia and Tenerife
Best For
Retail, fashion, entertainment, tourism, hospitality, technology, education, property and consumer brands

Tram Advertising inMadrid with OOH Global

Choosing the right tram placement in Madrid starts with who the campaign needs to reach and where those people move through the day. Gran Vía, Sol and Paseo de la Castellana are the environments we shortlist against first.

Pre-Christmas retail on Gran Vía and the weeks around major Bernabéu fixtures tighten the centre. Standard Metro panels can still be placed on a four-week cycle. Our team matches sites against audience movement, the objective and the budget. Site selection, permits, production, install and day-one checks run under one team.

Madrid coverage around Gran Vía, Sol and Paseo de la Castellana

800+

Outdoor moments planned, booked and delivered.

20+

20+ years of outdoor advertising experience.

Backed by local market planning and end-to-end campaign delivery

One Team. Every Step. No Friction

We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.

Tram Advertising Formatsin Madrid

Madrid offers a range of tram formats suited to different campaign objectives, locations and creative requirements.

Images below are for illustrative purposes only. They are not specific to one location.

  • Tram wrap advertising: an AAMI advert covers the side of a blue and red tram on a city street.

    Wraps

    Wraps in Madrid are booked around Gran Vía, Sol and Paseo de la Castellana. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    A tram wrap in Madrid travels through streets where people are walking as well as driving. The vehicle is the site, and the route keeps it in the busiest pedestrian districts all day.

  • Tram advertising: painted portraits cover the side and windows of a purple and orange tram.

    Window Graphics

    Window Graphics in Madrid are booked around Gran Vía, Sol and Paseo de la Castellana. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Tram window advertising in Madrid gives the street a continuous brand layer while passengers still see out. It holds a presence on the route for the length of the lease.

  • Tram interior advertising: an Amalfi advert runs along the ceiling panel inside a carriage.

    Interior Advertising

    Interior Advertising in Madrid are booked around Gran Vía, Sol and Paseo de la Castellana. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Tram interior advertising in Madrid stays with regular riders for the length of the trip. It suits service and product messages that need a minute of attention, not a passing glance.

Where trams are booked in Spain

Available in 1 city

Open a city brief for trams pricing, sample sites, and market notes.

Billboard advertising in Puerta del Sol, Madrid, Spain: a Netflix building wrap for A través de mi ventana stands behind the equestrian statue, with a protest crowd in front.© CleceOOH

Why Advertise on Trams in Madrid?

Reach the busiest corridors in Madrid
The tram sites we shortlist sit on routes around Gran Vía, Sol and Paseo de la Castellana, where the audience already travels.
Plan against a real audience
Shoppers and visitors on Gran Vía and Sol, office traffic on the Castellana, and Metro commuters across the core. That is the movement the plan is built around.
Book around the dates that matter
Pre-Christmas retail on Gran Vía and the weeks around major Bernabéu fixtures tighten the centre. Standard Metro panels can still be placed on a four-week cycle.
Delivered under one team
Site selection, permits, production, install and day-one checks for tram advertising in Madrid run under a single team from brief to launch.

Frequently Asked Questions

There is no single rate. Price follows the format, the site, the duration and the month. Faces around Gran Vía, Sol and Paseo de la Castellana sit at the top of the band. Share dates, audience and budget, and we will quote options before you commit.

Send the brief: dates, audience, budget and any must-have districts. We shortlist available tram sites around Gran Vía, Sol and Paseo de la Castellana, confirm the permit and the posting date, and send a costed plan within 48 hours.

Standard tram campaigns in Madrid can go live in three to four weeks. Pre-Christmas retail on Gran Vía and the weeks around major Bernabéu fixtures tighten the centre. Standard Metro panels can still be placed on a four-week cycle.

Most tram campaigns in Madrid run on two-week or monthly cycles. Landmark faces are often held for longer. We will recommend a flight length against the objective, not a default package.

Shoppers and visitors on Gran Vía and Sol, office traffic on the Castellana, and Metro commuters across the core. Sites around Gran Vía, Sol and Paseo de la Castellana are shortlisted against that movement, not against a generic city average.

Specs follow the site. A unipole, a digital loop and a station panel are different jobs, and the artwork is built to the real measurements. We send the specification with the costed plan so production can start once you approve.

Where trams are booked

Available in 7 markets

Open a country brief for trams pricing, sample sites, and market notes.

Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.

Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.