We plan programmatic DOOH across Dubai, Abu Dhabi and Sharjah in the UAE. Screens are bought by audience and time of day, then reported back as what ran, where, and for how long. You see the delivery, not a promise of reach. You get the screens and the hours, not a modelled reach figure. Tell us the dates and the budget, and we will send a site list within 48 hours.
Buying programmatic DOOH in the UAE?
The plan lists the screens and the hours in Dubai and Abu Dhabi. Send the audience and the daypart.
Reach audiences across Dubai, Abu Dhabi and the wider UAE with programmatic campaigns planned around your objectives.
Programmatic advertising in the UAE gives brands access to inventory across websites, mobile apps, online video, connected TV, digital audio and digital out-of-home.
With 20+ years of experience in programmatic advertising, OOH Global helps brands plan and deliver programmatic advertising across the UAE.
Programmatic advertising uses technology to automate the buying and placement of digital advertising. It allows brands to reach selected audiences across different digital channels based on factors such as location, interests, online behaviour and device usage.
Every campaign at OOH Global starts with a clear understanding of who you want to reach and what you want them to do.
OOH Global helps advertisers plan programmatic campaigns across the UAE using relevant media channels, audience data and targeting strategies. We consider your campaign objectives, locations, audience profile, creative requirements and available budget before recommending a media approach.
Campaigns can cover individual Emirates or target audiences across the country. We can also combine several digital channels within one strategy where this supports the campaign objective.
Our team supports the process from planning and media selection to activation, optimisation and reporting.
Data-led targeting across display, video, CTV, audio and DOOH
800+
Outdoor moments planned, booked, and delivered.
20+
20+ years of outdoor advertising experience.
Connects with audiences across the UAE's digital ecosystem
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Programmatic advertising in the UAE spans multiple digital channels, each suited to different objectives and audiences.
Images below are for illustrative purposes only. They are not specific to one location.
Locked share-of-voice on the UAE's premium DOOH networks, bought programmatically. A clean way to secure inventory while keeping creative flexibility in-flight.
Guaranteed programmatic advertising in the United Arab Emirates locks share of voice on named premium screens and still lets the creative update during the flight. You get the certainty of a direct booking with the flexibility of digital.
Audience-triggered programmatic buys across the UAE, using mobility, footfall and CRM data feeds to place UAE audiences at the centre of the plan.
Audience-based out-of-home in the United Arab Emirates spends where the people are. Mobility, footfall and first-party data decide which screens run, so the plan follows the audience through the day.
Dynamic creative swaps by daypart, weather or trigger across the UAE's digital networks. One master file, many contextually relevant versions.
Dynamic creative advertising in the United Arab Emirates runs one master and many live versions: daypart, weather, or a trigger you set. The screen stays relevant without a new production each time the context changes.
Explore additional solutions for every campaign objective.
Where programmatic is booked
Open a country brief for programmatic pricing, sample sites, and market notes.
Campaign length depends on the objective, audience size and budget. Some campaigns support short-term launches or events, while ongoing campaigns can build reach and provide more data for optimisation.
Costs depend on the channels used, target audience, inventory, campaign duration, geographic coverage and level of competition. Most campaigns are planned around an agreed media budget, with CPM commonly used as a buying model.
Yes. Campaigns can be planned around specific geographic areas where suitable targeting data and inventory are available. This may include Dubai, Abu Dhabi, Sharjah or wider UAE coverage.
Measurement depends on the campaign objective and channel. Common metrics include impressions, reach, frequency, clicks, click-through rate, video completion rate and conversions.
Send us the audience, the cities, the dates and the budget. We recommend the mix of digital outdoor, display, video or audio, then set the campaign up and report against the measure you care about. A full brief is typically answered within 48 hours.
Yes, where the screen is sold that way. Programmatic digital outdoor can sit beside display, video and audio in one plan, aimed at Dubai, Abu Dhabi, Sharjah or the wider UAE. Tell us the audience and we will say which screens can actually be bought.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
