Rail Advertising in Madrid, Spain

We plan rail advertising in Madrid around Gran Vía, Sol and Paseo de la Castellana. Station panels and carriage cards reach people who are standing still, often for several minutes. Each station is named, with the panel, before you are asked to book. Tell us the dates and the budget, and we will send a costed plan within 48 hours.

Which stations belong on the rail plan in Madrid?

People wait at Gran Vía, often for several minutes. That is a different read from a roadside face passed at speed.

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Rail advertising in Spain: a Bluespace advert for storage rental runs above the windows of a busy train carriage.
Dior logo.
BMW logo.
McDonald's logo.
Montblanc logo.
Land Rover logo.
Amazon logo.
Samsung logo.
Sephora logo.
stc logo.
Domino's logo.
Tumi logo.
Samsonite logo.
Isabel Marant logo.
Binance logo.
Jimmy Choo logo.

Reach Madrid audiences with rail advertising in the places that matter.

Rail Advertising in Madrid is out of home advertising on the routes people already use. Gran Vía, Sol and Paseo de la Castellana are the three corridors a Madrid plan is built around. The Metro ties them together, which is why station media and roadside are usually quoted as one sequence.

We plan rail advertising around Gran Vía, Sol and Paseo de la Castellana. Shoppers and visitors on Gran Vía and Sol, office traffic on the Castellana, and Metro commuters across the core. A launch and an always-on presence are built the same way: around the audience, the sites and the creative. The proposal names the sites and the price.

Format Specifications

Rail Advertising in Madrid is planned against the sites that exist in this market. Sizes and flight lengths below are what we book on a typical rail campaign. The final specification is confirmed on the site.

Typical Format
Station posters, digital screens, large format displays, platform media and station branding
Common Size
Varies by format and station, from standard MUPIs to large format and site specific displays
Typical Campaign Duration
Typically from 1 to 4 weeks, with longer bookings available
Best For
Finance, technology, tourism, automotive, fashion, entertainment, retail and business services

Rail Advertising inMadrid with OOH Global

Choosing the right rail placement in Madrid starts with who the campaign needs to reach and where those people move through the day. Gran Vía, Sol and Paseo de la Castellana are the environments we shortlist against first.

Pre-Christmas retail on Gran Vía and the weeks around major Bernabéu fixtures tighten the centre. Standard Metro panels can still be placed on a four-week cycle. Our team matches sites against audience movement, the objective and the budget. Site selection, permits, production, install and day-one checks run under one team.

Madrid coverage around Gran Vía, Sol and Paseo de la Castellana

800+

Outdoor moments planned, booked and delivered.

20+

20+ years of outdoor advertising experience.

Backed by local market planning and end-to-end campaign delivery

One Team. Every Step. No Friction

We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.

Rail Advertising Formatsin Madrid

Madrid offers a range of rail formats suited to different campaign objectives, locations and creative requirements.

Images below are for illustrative purposes only. They are not specific to one location.

  • Rail wrap advertising: a Coca-Cola wrapped train crosses an elevated track above a city street.

    Wraps

    Wraps in Madrid are booked around Gran Vía, Sol and Paseo de la Castellana. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    A rail wrap in Madrid delivers the brand at every station on the route, and to anyone watching from the platform. It is a moving takeover with a fixed audience of regular commuters.

  • Rail platform advertising in Germany: a Deutsche Bahn poster asking where to get help at the station stands beside an ICE train.

    Platform Advertising

    Platform Advertising in Madrid are booked around Gran Vía, Sol and Paseo de la Castellana. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Rail platform advertising in Madrid builds across the timetable. Cross-track posters, platform screens and long banners are seen on every train cycle, at flagship stations or across the network.

  • London Underground station domination advertising in the United Kingdom: a Charlotte Tilbury takeover covers the walls, ceiling and floor of a tunnel.

    Station Domination

    Station Domination in Madrid are booked around Gran Vía, Sol and Paseo de la Castellana. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Rail station domination in Madrid takes the concourse, platforms and gates together. The station becomes the campaign, which is why launches use it to own the whole journey through.

Where rails are booked in Spain

Available in 1 city

Open a city brief for rails pricing, sample sites, and market notes.

Billboard advertising in Puerta del Sol, Madrid, Spain: a Netflix building wrap for A través de mi ventana stands behind the equestrian statue, with a protest crowd in front.© CleceOOH

Why Advertise on Rail in Madrid?

Reach the busiest corridors in Madrid
The rail sites we shortlist sit on routes around Gran Vía, Sol and Paseo de la Castellana, where the audience already travels.
Plan against a real audience
Shoppers and visitors on Gran Vía and Sol, office traffic on the Castellana, and Metro commuters across the core. That is the movement the plan is built around.
Book around the dates that matter
Pre-Christmas retail on Gran Vía and the weeks around major Bernabéu fixtures tighten the centre. Standard Metro panels can still be placed on a four-week cycle.
Delivered under one team
Site selection, permits, production, install and day-one checks for rail advertising in Madrid run under a single team from brief to launch.

Frequently Asked Questions

There is no single rate. Price follows the format, the site, the duration and the month. Faces around Gran Vía, Sol and Paseo de la Castellana sit at the top of the band. Share dates, audience and budget, and we will quote options before you commit.

Send the brief: dates, audience, budget and any must-have districts. We shortlist available rail sites around Gran Vía, Sol and Paseo de la Castellana, confirm the permit and the posting date, and send a costed plan within 48 hours.

Standard rail campaigns in Madrid can go live in three to four weeks. Pre-Christmas retail on Gran Vía and the weeks around major Bernabéu fixtures tighten the centre. Standard Metro panels can still be placed on a four-week cycle.

Most rail campaigns in Madrid run on two-week or monthly cycles. Landmark faces are often held for longer. We will recommend a flight length against the objective, not a default package.

Shoppers and visitors on Gran Vía and Sol, office traffic on the Castellana, and Metro commuters across the core. Sites around Gran Vía, Sol and Paseo de la Castellana are shortlisted against that movement, not against a generic city average.

Specs follow the site. A unipole, a digital loop and a station panel are different jobs, and the artwork is built to the real measurements. We send the specification with the costed plan so production can start once you approve.

Where rails are booked

Available in 8 markets

Open a country brief for rails pricing, sample sites, and market notes.

Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.

Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.