Building Banner Advertising in Madrid, Spain

We plan building banner advertising in Madrid around Gran Vía, Sol and Paseo de la Castellana. A facade or a wrap is one structure, sold for a set number of weeks, with the creative built to the real measurements. Artwork is checked against those measurements before production starts. Tell us the dates and the budget, and we will send a costed plan within 48 hours.

Which facade is the right one in Madrid?

A wrap in Gran Vía and Sol is one structure, sold for a set number of weeks. Artwork is checked against the real measurements before production starts.

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Building banner advertising at Plaça de Catalunya in Barcelona, Spain: Emporio Armani banners cover scaffolding beside the fountain.© Urban Vision
Dior logo.
BMW logo.
McDonald's logo.
Montblanc logo.
Land Rover logo.
Amazon logo.
Samsung logo.
Sephora logo.
stc logo.
Domino's logo.
Tumi logo.
Samsonite logo.
Isabel Marant logo.
Binance logo.
Jimmy Choo logo.

Reach Madrid audiences with building banner advertising in the places that matter.

Building Banner Advertising in Madrid is out of home advertising on the routes people already use. Gran Vía, Sol and Paseo de la Castellana are the three corridors a Madrid plan is built around. The Metro ties them together, which is why station media and roadside are usually quoted as one sequence.

We plan building banner advertising around Gran Vía, Sol and Paseo de la Castellana. Shoppers and visitors on Gran Vía and Sol, office traffic on the Castellana, and Metro commuters across the core. A launch and an always-on presence are built the same way: around the audience, the sites and the creative. The proposal names the sites and the price.

Format Specifications

Building Banner Advertising in Madrid is planned against the sites that exist in this market. Sizes and flight lengths below are what we book on a typical building banner campaign. The final specification is confirmed on the site.

Typical Format
Building facade banners, scaffolding banners, building wraps and selected digital facade screens
Common Size
From around 100m² to 1,000m²+, depending on the building and site
Typical Campaign Duration
Usually 1 to 3 months, subject to site availability and local permissions
Best For
Luxury, fashion, automotive, entertainment, major launches and high impact brand campaigns

Building Banner Advertising inMadrid with OOH Global

Choosing the right building banner placement in Madrid starts with who the campaign needs to reach and where those people move through the day. Gran Vía, Sol and Paseo de la Castellana are the environments we shortlist against first.

Pre-Christmas retail on Gran Vía and the weeks around major Bernabéu fixtures tighten the centre. Standard Metro panels can still be placed on a four-week cycle. Our team matches sites against audience movement, the objective and the budget. Site selection, permits, production, install and day-one checks run under one team.

Madrid coverage around Gran Vía, Sol and Paseo de la Castellana

800+

Outdoor moments planned, booked and delivered.

20+

20+ years of outdoor advertising experience.

Backed by local market planning and end-to-end campaign delivery

One Team. Every Step. No Friction

We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.

Building Banner Advertising Formatsin Madrid

Madrid offers a range of building banner formats suited to different campaign objectives, locations and creative requirements.

Images below are for illustrative purposes only. They are not specific to one location.

  • Building wrap advertising: a Netflix wrap for El Juego del Calamar 2 shows the doll above a city junction.

    Building Wraps

    Building Wraps in Madrid are booked around Gran Vía, Sol and Paseo de la Castellana. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    A building wrap in Madrid makes the building the media. Full-facade scale is what gets a launch talked about, and the lease holds that picture in the skyline.

  • Facade banner advertising: a vertical Audi banner for the new Q3 covers the face of a tower.

    Facade Banners

    Facade Banners in Madrid are booked around Gran Vía, Sol and Paseo de la Castellana. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Facade banner advertising in Madrid gives multi-storey presence without waiting on a full wrap. The face is specced for viewing distance, so the message holds from the street and from the road.

  • Building banner advertising in Paris, France: a Cartier banner of leopards and an emerald necklace wraps the corner of a building.

    Wall Mounted Banners

    Wall Mounted Banners in Madrid are booked around Gran Vía, Sol and Paseo de la Castellana. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Wall mounted banner advertising in Madrid works at street level, on the routes people walk. It is the pedestrian layer next to larger skyline sites.

  • Digital building banner advertising: a large Ralph Lauren screen shows three models in bright clothing on a tower facade.

    Building Digital Screens

    Building Digital Screens in Madrid are booked around Gran Vía, Sol and Paseo de la Castellana. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Building digital screen advertising in Madrid keeps facade scale and adds a schedule. Dayparts, share of voice and mid-flight creative changes sit on a site built to be seen from a distance.

Where building banners are booked in Spain

Available in 1 city

Open a city brief for building banners pricing, sample sites, and market notes.

Billboard advertising in Puerta del Sol, Madrid, Spain: a Netflix building wrap for A través de mi ventana stands behind the equestrian statue, with a protest crowd in front.© CleceOOH

Why Advertise on Building Banners in Madrid?

Reach the busiest corridors in Madrid
The building banner sites we shortlist sit on routes around Gran Vía, Sol and Paseo de la Castellana, where the audience already travels.
Plan against a real audience
Shoppers and visitors on Gran Vía and Sol, office traffic on the Castellana, and Metro commuters across the core. That is the movement the plan is built around.
Book around the dates that matter
Pre-Christmas retail on Gran Vía and the weeks around major Bernabéu fixtures tighten the centre. Standard Metro panels can still be placed on a four-week cycle.
Delivered under one team
Site selection, permits, production, install and day-one checks for building banner advertising in Madrid run under a single team from brief to launch.

Frequently Asked Questions

There is no single rate. Price follows the format, the site, the duration and the month. Faces around Gran Vía, Sol and Paseo de la Castellana sit at the top of the band. Share dates, audience and budget, and we will quote options before you commit.

Send the brief: dates, audience, budget and any must-have districts. We shortlist available building banner sites around Gran Vía, Sol and Paseo de la Castellana, confirm the permit and the posting date, and send a costed plan within 48 hours.

Standard building banner campaigns in Madrid can go live in three to four weeks. Pre-Christmas retail on Gran Vía and the weeks around major Bernabéu fixtures tighten the centre. Standard Metro panels can still be placed on a four-week cycle.

Most building banner campaigns in Madrid run on two-week or monthly cycles. Landmark faces are often held for longer. We will recommend a flight length against the objective, not a default package.

Shoppers and visitors on Gran Vía and Sol, office traffic on the Castellana, and Metro commuters across the core. Sites around Gran Vía, Sol and Paseo de la Castellana are shortlisted against that movement, not against a generic city average.

Specs follow the site. A unipole, a digital loop and a station panel are different jobs, and the artwork is built to the real measurements. We send the specification with the costed plan so production can start once you approve.

Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.

Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.