We plan programmatic DOOH across Orchard Road, Marina Bay and Raffles Place in Singapore. Screens are bought by audience and time of day, then reported back as what ran, where, and for how long. You see the delivery, not a promise of reach. You get the screens and the hours, not a modelled reach figure. Tell us the dates and the budget, and we will send a site list within 48 hours.
Buying programmatic DOOH in Singapore?
The plan lists the screens and the hours in Orchard Road and Marina Bay. Send the audience and the daypart.
Reach audiences across Singapore through digital campaigns planned around your objectives.
Programmatic advertising in Singapore gives brands access to inventory across websites, mobile apps, online video, connected TV, digital audio and eligible digital out-of-home media.
With 20+ years of experience in programmatic advertising, OOH Global helps brands plan and deliver programmatic advertising across Singapore.
Programmatic advertising in Singapore gives brands access to inventory across websites, mobile apps, online video, connected TV, digital audio and eligible digital out-of-home media.
Every campaign begins with a clear objective. OOH Global first looks at who the campaign needs to reach, what action it should support and which digital environments are relevant to that audience. We then consider available channels, targeting options, creative requirements, campaign timing and budget.
Singapore's compact geography also allows campaigns to be planned around specific commercial districts and retail areas.
Our team supports with audience planning, channel selection, geographic targeting, media activation, campaign optimisation, frequency management, creative requirements and measurement and reporting.
For brands planning programmatic advertising in Singapore, this creates a clear process from media strategy to campaign delivery.
Multi-channel reach across display, video, connected TV, audio and eligible DOOH
800+
Outdoor moments planned, booked, and delivered.
20+
20+ years of outdoor advertising experience.
Connects with audiences across Singapore's commercial districts and retail areas through data-led targeting
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Singapore offers a range of programmatic DOOH formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Locked share-of-voice on Singapore's premium DOOH networks, bought programmatically. A clean way to secure inventory while keeping creative flexibility in-flight.
Guaranteed programmatic advertising in Singapore locks share of voice on named premium screens and still lets the creative update during the flight. You get the certainty of a direct booking with the flexibility of digital.
Audience-triggered programmatic buys across Singapore, using mobility, footfall and CRM data feeds to place Singaporean audiences at the centre of the plan.
Audience-based out-of-home in Singapore spends where the people are. Mobility, footfall and first-party data decide which screens run, so the plan follows the audience through the day.
Dynamic creative swaps by daypart, weather or trigger across Singapore's digital networks. One master file, many contextually relevant versions.
Dynamic creative advertising in Singapore runs one master and many live versions: daypart, weather, or a trigger you set. The screen stays relevant without a new production each time the context changes.
Explore additional solutions for every campaign objective.
Where programmatic is booked
Open a country brief for programmatic pricing, sample sites, and market notes.
There is no fixed price. Costs depend on the channel, audience, inventory, campaign duration, targeting requirements and level of competition. CPM is commonly used across many programmatic media environments.
For most campaigns, 4–8 weeks is a practical starting point, as it gives the campaign enough time to collect performance data and allows the media team to optimise targeting, budget and frequency.
Yes, where suitable geographic data and inventory are available.
Yes, where suitable technology, audience data and consent are available. Retargeting can help reconnect with people who previously visited a website or completed another relevant digital action.
Yes. International brands can run programmatic campaigns in Singapore, provided the media, targeting methods and creative comply with applicable advertising, platform and privacy requirements.
Measurement can include impressions, reach, frequency, clicks, video completion rates, conversions and other campaign-specific metrics.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
