We plan programmatic DOOH across Johannesburg, Cape Town and Durban in South Africa. Screens are bought by audience and time of day, then reported back as what ran, where, and for how long. You see the delivery, not a promise of reach. You get the screens and the hours, not a modelled reach figure. Tell us the dates and the budget, and we will send a site list within 48 hours.
Buying programmatic DOOH in South Africa?
The plan lists the screens and the hours in Johannesburg and Cape Town. Send the audience and the daypart.
Place your brand in front of audiences across South Africa through high-impact programmatic advertising.
Programmatic advertising in South Africa allows brands to run campaigns across websites, mobile apps, online video, connected TV, digital audio and eligible digital out-of-home inventory.
OOH Global helps brands select suitable channels, targeting strategies and buying methods based on their budget and objectives.
Programmatic advertising in South Africa spans display, video, connected TV, audio and eligible digital out-of-home inventory, bought and optimised in real time against your audience and objectives.
A strong programmatic plan starts with the audience and deciding what purpose each advertising channel should serve.
A national consumer campaign may use display, mobile, and video to build broad coverage. Connected TV can extend video activity into streaming environments, while programmatic DOOH can add visibility across eligible physical screens. Campaigns can also focus activity on particular cities or audience groups.
OOH Global plans and executes programmatic advertising in South Africa around these requirements. We help with audience planning, channel selection, media buying, campaign setup, creative requirements, optimisation, measurement and reporting.
South African coverage across Johannesburg, Cape Town and Durban
800+
Outdoor moments planned, booked and delivered.
20+
20+ years of outdoor advertising experience.
Backed by local market planning and end-to-end campaign delivery
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
South Africa offers a range of programmatic DOOH formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Locked share-of-voice on South Africa's premium DOOH networks, bought programmatically. A clean way to secure inventory while keeping creative flexibility in-flight.
Guaranteed programmatic advertising in South Africa locks share of voice on named premium screens and still lets the creative update during the flight. You get the certainty of a direct booking with the flexibility of digital.
Audience-triggered programmatic buys across South Africa, using mobility, footfall and CRM data feeds to place South African audiences at the centre of the plan.
Audience-based out-of-home in South Africa spends where the people are. Mobility, footfall and first-party data decide which screens run, so the plan follows the audience through the day.
Dynamic creative swaps by daypart, weather or trigger across South Africa's digital networks. One master file, many contextually relevant versions.
Dynamic creative advertising in South Africa runs one master and many live versions: daypart, weather, or a trigger you set. The screen stays relevant without a new production each time the context changes.
Explore additional solutions for every campaign objective.
Where programmatic is booked
Open a country brief for programmatic pricing, sample sites, and market notes.
Costs vary according to the channel, audience, inventory, targeting, campaign duration, and buying method. Contact our team for a campaign plan based on your budget and objectives.
Yes, international companies can run programmatic campaigns targeting South African audiences.
Yes, geographic targeting in programmatic campaigns can be used to focus digital activity around particular regions and cities.
Common measurement metrics include impressions, reach, frequency, viewability, video completion rate, clicks, and conversions. Other measurements, such as brand lift, website activity, or location-based outcomes, may be available depending on the campaign setup.
Yes. Programmatic advertising can be used to retarget people who have previously visited a website, used an app, or interacted with a campaign. Retargeting depends on available audience data, user consent, and applicable privacy requirements. It can help brands reconnect with interested audiences across eligible display, video and other digital channels.
A 4 to 8 week campaign provides a useful period for gathering performance data and making ongoing adjustments. Shorter campaigns can support launches, events or promotions, while longer activity may be suitable for sustained awareness and consideration.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
