We plan programmatic DOOH across Dublin, Cork and Galway in Ireland. Screens are bought by audience and time of day, then reported back as what ran, where, and for how long. You see the delivery, not a promise of reach. You get the screens and the hours, not a modelled reach figure. Tell us the dates and the budget, and we will send a site list within 48 hours.
Buying programmatic DOOH in Ireland?
The plan lists the screens and the hours in Dublin and Cork. Send the audience and the daypart.
© JCDecaux
Ireland has a well established digital media market spanning display, video, connected TV, audio, native and digital out of home. This gives brands greater scope to use programmatic advertising in Ireland to reach audiences nationally or focus investment around Dublin and other priority markets through a coordinated buying approach.
Audience, location and contextual signals can guide delivery, while real time reporting provides visibility over reach, engagement and performance. Budgets, targeting and campaign pacing can then be refined as the campaign progresses.
With 20+ years of experience in outdoor and digital advertising, OOH Global helps brands plan and deliver programmatic campaigns across Ireland.
Programmatic advertising in Ireland is targeted by location, context, time, audience patterns and available consented data, with campaigns concentrated in Dublin, Cork, Galway, Limerick and Waterford and nationwide targeting available. Creative spans full motion digital video and rich digital outdoor formats, with budget, audience, placement, frequency and delivery adjustable throughout the campaign.
We plan programmatic campaigns around the audience, objective and role each channel plays within the wider media strategy. Using audience, contextual and location intelligence, we identify where investment should be focused and select the right inventory across display, video, connected TV, audio, native and digital out of home. One team manages planning, buying, targeting, creative requirements, frequency and optimisation throughout, so a campaign spanning multiple channels stays coordinated.
Performance is reviewed continuously, allowing budget and delivery to be refined in real time while keeping clear visibility into where a campaign is running and how each channel is performing.
Irish coverage across Dublin, Cork and Galway
800+
Outdoor moments planned, booked and delivered.
20+
20+ years of outdoor advertising experience.
Backed by local market planning and end-to-end campaign delivery
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Ireland offers a range of programmatic DOOH formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Locked share-of-voice on Ireland's premium DOOH networks, bought programmatically. A clean way to secure inventory while keeping creative flexibility in-flight.
Guaranteed programmatic advertising in Ireland locks share of voice on named premium screens and still lets the creative update during the flight. You get the certainty of a direct booking with the flexibility of digital.
Audience-triggered programmatic buys across Ireland, using mobility, footfall and CRM data feeds to place Irish audiences at the centre of the plan.
Audience-based out-of-home in Ireland spends where the people are. Mobility, footfall and first-party data decide which screens run, so the plan follows the audience through the day.
Dynamic creative swaps by daypart, weather or trigger across Ireland's digital networks. One master file, many contextually relevant versions.
Dynamic creative advertising in Ireland runs one master and many live versions: daypart, weather, or a trigger you set. The screen stays relevant without a new production each time the context changes.
Explore additional solutions for every campaign objective.
Where programmatic is booked
Open a country brief for programmatic pricing, sample sites, and market notes.
© JCDecauxThere is no fixed cost. Budgets depend on the channel, audience, inventory, targeting and campaign duration. Display typically has a lower CPM than premium video, CTV or programmatic DOOH inventory.
Dublin has the country's largest concentration of population, businesses and digital media opportunities. Programmatic campaigns can also reach audiences across Cork, Galway, Limerick, Waterford and nationwide.
Selected DOOH inventory can be activated programmatically. Opportunities include eligible roadside, retail and transport screens, with Dublin offering the greatest concentration and regional inventory available elsewhere.
Digital campaigns can report impressions, reach, frequency, viewability, video completion and conversions depending on the channel. Programmatic DOOH can also use aggregated audience and mobility based measurement.
Programmatic campaigns in Ireland can use open auction, private marketplace (PMP), preferred deals and programmatic guaranteed buying. The best model depends on inventory access, audience requirements, budget and the level of placement control required.
Programmatic DOOH uses automated buying to activate eligible screens based on factors such as location, time, weather and audience movement. Direct bookings typically reserve specific screens for fixed dates and agreed campaign schedules.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
