We plan programmatic DOOH across London, Manchester and Birmingham in the UK. Screens are bought by audience and time of day, then reported back as what ran, where, and for how long. You see the delivery, not a promise of reach. You get the screens and the hours, not a modelled reach figure. Tell us the dates and the budget, and we will send a site list within 48 hours.
Buying programmatic DOOH in the United Kingdom?
The plan lists the screens and the hours in London and Manchester. Send the audience and the daypart.
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Audiences are surrounded by advertising that competes for a few seconds of attention, and much of it goes unnoticed. Programmatic DOOH advertising changes that, using data and automation to decide which screens carry a message, to whom and at what moment, with buying and creative delivered in real time and pricing based on impressions actually delivered.
The UK is one of the fastest growing markets for this approach. Marketers are expecting programmatic DOOH investment to rise by 41 percent over the next 18 months, up from a 32 percent growth projection in 2024, with campaigns using programmatic buying forecasts to climb from around a third to nearly half of all activity in the same period. Creative can shift by time, location or live trigger, giving brands a precision through programmatic ads.
Programmatic advertising in the UK can sit on digital out-of-home, display, video, audio and connected TV. The buy is planned against audience and context, and the creative can change while the campaign is live.
Programmatic works best when audience, media and business objectives are planned together. We build strategies around the people a brand needs to reach, using data and contextual insight to shape where, when and how media investment is activated. From programmatic display advertising and video to CTV and DOOH, each channel is selected around its role in the wider campaign.
From brand building to acquisition, our specialists manage targeting, buying and optimisation throughout delivery. Performance signals inform ongoing decisions around audiences, inventory and spend, helping campaigns remain focused as they develop.
UK coverage across London, Manchester and Birmingham
800+
Outdoor moments planned, booked and delivered.
20+
20+ years of outdoor advertising experience.
Backed by local market planning and end-to-end campaign delivery
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
UK offers a range of programmatic DOOH formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Locked share-of-voice on the UK's premium DOOH networks, bought programmatically. A clean way to secure inventory while keeping creative flexibility in-flight.
Guaranteed programmatic advertising in the United Kingdom locks share of voice on named premium screens and still lets the creative update during the flight. You get the certainty of a direct booking with the flexibility of digital.
Audience-triggered programmatic buys across the UK, using mobility, footfall and CRM data feeds to place UK audiences at the centre of the plan.
Audience-based out-of-home in the United Kingdom spends where the people are. Mobility, footfall and first-party data decide which screens run, so the plan follows the audience through the day.
Dynamic creative swaps by daypart, weather or trigger across the UK's digital networks. One master file, many contextually relevant versions.
Dynamic creative advertising in the United Kingdom runs one master and many live versions: daypart, weather, or a trigger you set. The screen stays relevant without a new production each time the context changes.
Explore additional solutions for every campaign objective.
Where programmatic is booked
Open a country brief for programmatic pricing, sample sites, and market notes.
© OceanBrands can access display, online video, connected TV, digital audio, native advertising and programmatic DOOH. Availability varies by publisher, platform, media owner and deal type.
Yes. Campaigns can use audience, contextual, geographic, device and behavioural signals where available and permitted. Targeting can range from nationwide audiences to specific regions and locations, depending on the channel and data available.
Costs vary by channel, audience, inventory quality, targeting and buying method. Display inventory generally carries lower CPMs than premium video, CTV or high-demand programmatic DOOH. Campaign budgets can be distributed across channels based on objectives and performance.
An Open Auction allows eligible advertisers to bid for inventory available on an exchange. A Private Marketplace (PMP) provides controlled access to selected publisher or media-owner inventory, often giving advertisers greater certainty over where their advertising appears.
Measurement depends on the channel and objective. Common metrics include impressions, reach, frequency, viewability, video completion rate, clicks and conversions, with additional outcomes available where suitable measurement and attribution are in place.
Yes, where the platform and inventory support dynamic creative. Campaigns can respond to signals such as time, location, weather, audience context or other approved data, with the available triggers differing between channels.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
