We plan underground advertising in Madrid around Gran Vía, Sol and Paseo de la Castellana. Once someone is inside the network they stay there for the whole journey, which is long enough to read a panel rather than glance at it. We check availability with the operator before you commit. Tell us the dates and the budget, and we will send a costed plan within 48 hours.
What is bookable underground in Madrid?
Once someone is inside the network in Gran Vía they stay for the whole journey. We check gates, platforms and carriages before you commit.
© Exterior Plus
Underground Advertising in Madrid is out of home advertising on the routes people already use. Gran Vía, Sol and Paseo de la Castellana are the three corridors a Madrid plan is built around. The Metro ties them together, which is why station media and roadside are usually quoted as one sequence.
We plan underground advertising around Gran Vía, Sol and Paseo de la Castellana. Shoppers and visitors on Gran Vía and Sol, office traffic on the Castellana, and Metro commuters across the core. A launch and an always-on presence are built the same way: around the audience, the sites and the creative. The proposal names the sites and the price.
Underground Advertising in Madrid is planned against the sites that exist in this market. Sizes and flight lengths below are what we book on a typical underground campaign. The final specification is confirmed on the site.
Choosing the right underground placement in Madrid starts with who the campaign needs to reach and where those people move through the day. Gran Vía, Sol and Paseo de la Castellana are the environments we shortlist against first.
Pre-Christmas retail on Gran Vía and the weeks around major Bernabéu fixtures tighten the centre. Standard Metro panels can still be placed on a four-week cycle. Our team matches sites against audience movement, the objective and the budget. Site selection, permits, production, install and day-one checks run under one team.
Madrid coverage around Gran Vía, Sol and Paseo de la Castellana
800+
Outdoor moments planned, booked and delivered.
20+
20+ years of outdoor advertising experience.
Backed by local market planning and end-to-end campaign delivery
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Madrid offers a range of underground formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Escalator Panels in Madrid are booked around Gran Vía, Sol and Paseo de la Castellana. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.
Escalator panel advertising in Madrid is one of the few outdoor surfaces that can run a sequence. The ride is slow and the sightline is fixed, so a story can unfold between street and platform.
Posters in Madrid are booked around Gran Vía, Sol and Paseo de la Castellana. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.
Poster advertising in Madrid scales from a 4-sheet in a corridor to a 96-sheet across the tracks. A single campaign can cover intimate station sites and landmark cross-track positions together.
Station Domination in Madrid are booked around Gran Vía, Sol and Paseo de la Castellana. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.
Station domination in Madrid makes the commute the campaign. Entrance, escalators, platforms and gates are planned as one sequence, so the station itself carries the brand.
Ticket Gateways in Madrid are booked around Gran Vía, Sol and Paseo de la Castellana. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.
Ticket gateway advertising in Madrid sits on the start and end of every journey. Gate wraps and the screens beside them meet the same commuters twice a day, all week.
Explore additional solutions for every campaign objective.
Where underground is booked in Spain
Open a city brief for underground pricing, sample sites, and market notes.
© CleceOOHThere is no single rate. Price follows the format, the site, the duration and the month. Faces around Gran Vía, Sol and Paseo de la Castellana sit at the top of the band. Share dates, audience and budget, and we will quote options before you commit.
Send the brief: dates, audience, budget and any must-have districts. We shortlist available underground sites around Gran Vía, Sol and Paseo de la Castellana, confirm the permit and the posting date, and send a costed plan within 48 hours.
Standard underground campaigns in Madrid can go live in three to four weeks. Pre-Christmas retail on Gran Vía and the weeks around major Bernabéu fixtures tighten the centre. Standard Metro panels can still be placed on a four-week cycle.
Most underground campaigns in Madrid run on two-week or monthly cycles. Landmark faces are often held for longer. We will recommend a flight length against the objective, not a default package.
Shoppers and visitors on Gran Vía and Sol, office traffic on the Castellana, and Metro commuters across the core. Sites around Gran Vía, Sol and Paseo de la Castellana are shortlisted against that movement, not against a generic city average.
Specs follow the site. A unipole, a digital loop and a station panel are different jobs, and the artwork is built to the real measurements. We send the specification with the costed plan so production can start once you approve.
Where underground is booked
Open a country brief for underground pricing, sample sites, and market notes.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
