Taxi Advertising in Madrid, Spain

We plan taxi advertising in Madrid around Gran Vía, Sol and Paseo de la Castellana. Rooftop panels and full wraps move through hotels, offices and the airport run, instead of sitting on one corner. The proposal lists the ranks and the districts the fleet covers. Tell us the dates and the budget, and we will send a costed plan within 48 hours.

Where should the taxi fleet run in Madrid?

Rooftops and full wraps move through Gran Vía and Sol, including the airport run. The proposal lists the ranks and the districts.

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Taxi advertising in Madrid, Spain: a white and red FREENOW taxi drives past a grand stone building.
Dior logo.
BMW logo.
McDonald's logo.
Montblanc logo.
Land Rover logo.
Amazon logo.
Samsung logo.
Sephora logo.
stc logo.
Domino's logo.
Tumi logo.
Samsonite logo.
Isabel Marant logo.
Binance logo.
Jimmy Choo logo.

Reach Madrid audiences with taxi advertising in the places that matter.

Taxi Advertising in Madrid is out of home advertising on the routes people already use. Gran Vía, Sol and Paseo de la Castellana are the three corridors a Madrid plan is built around. The Metro ties them together, which is why station media and roadside are usually quoted as one sequence.

We plan taxi advertising around Gran Vía, Sol and Paseo de la Castellana. Shoppers and visitors on Gran Vía and Sol, office traffic on the Castellana, and Metro commuters across the core. A launch and an always-on presence are built the same way: around the audience, the sites and the creative. The proposal names the sites and the price.

Format Specifications

Taxi Advertising in Madrid is planned against the sites that exist in this market. Sizes and flight lengths below are what we book on a typical taxi campaign. The final specification is confirmed on the site.

Typical Format
Door Cover, Full Wrap, Roof Top Display and Taxi Interior Advertising
Common Size
Varies by vehicle and format
Typical Campaign Duration
Typically 4 weeks to 6 months
Best For
Brand awareness, launches, retail, tourism, hospitality and entertainment campaigns

Taxi Advertising inMadrid with OOH Global

Choosing the right taxi placement in Madrid starts with who the campaign needs to reach and where those people move through the day. Gran Vía, Sol and Paseo de la Castellana are the environments we shortlist against first.

Pre-Christmas retail on Gran Vía and the weeks around major Bernabéu fixtures tighten the centre. Standard Metro panels can still be placed on a four-week cycle. Our team matches sites against audience movement, the objective and the budget. Site selection, permits, production, install and day-one checks run under one team.

Madrid coverage around Gran Vía, Sol and Paseo de la Castellana

800+

Outdoor moments planned, booked and delivered.

20+

20+ years of outdoor advertising experience.

Backed by local market planning and end-to-end campaign delivery

One Team. Every Step. No Friction

We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.

Taxi Advertising Formatsin Madrid

Madrid offers a range of taxi formats suited to different campaign objectives, locations and creative requirements.

Images below are for illustrative purposes only. They are not specific to one location.

  • Taxi roof advertising in New York: a yellow taxi sign advertises Billy Elliot the Musical.

    Taxi Tops

    Taxi Tops in Madrid are booked around Gran Vía, Sol and Paseo de la Castellana. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Taxi top advertising in Madrid moves with the fleet and can be held to the districts that matter: CBDs, hotels, events, airport runs. Dayparts follow the hours the audience is actually out.

  • Taxi advertising in Dubai, in the UAE: a taxi carries a McDonald's door advert reading Wanna go to McDonald's?

    Taxi Sides

    Taxi Sides in Madrid are booked around Gran Vía, Sol and Paseo de la Castellana. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Taxi side advertising in Madrid puts the brand at pedestrian height across the city the fleet covers. A network buy gives scale; a tighter package can sit on one district.

  • Taxi wrap advertising in London, in the United Kingdom: two taxis wear a colourful Paul Smith wrap on a city street.

    Taxi Full Wrap

    Taxi Full Wrap in Madrid are booked around Gran Vía, Sol and Paseo de la Castellana. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    A full taxi wrap in Madrid turns the rank into the campaign. It is a launch format: high impact, limited fleet, and visible wherever those vehicles queue and move.

  • Taxi interior advertising: a Honda Civic poster is fixed to the back of a seat in front of a passenger.

    Taxi Interior Screens

    Taxi Interior Screens in Madrid are booked around Gran Vía, Sol and Paseo de la Castellana. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Taxi interior screen advertising in Madrid is closer to a short film than a poster. A private cabin, often with sound, gives finance, travel and hospitality time to explain an offer.

Where taxis are booked in Spain

Available in 1 city

Open a city brief for taxis pricing, sample sites, and market notes.

Billboard advertising in Puerta del Sol, Madrid, Spain: a Netflix building wrap for A través de mi ventana stands behind the equestrian statue, with a protest crowd in front.© CleceOOH

Why Advertise on Taxis in Madrid?

Reach the busiest corridors in Madrid
The taxi sites we shortlist sit on routes around Gran Vía, Sol and Paseo de la Castellana, where the audience already travels.
Plan against a real audience
Shoppers and visitors on Gran Vía and Sol, office traffic on the Castellana, and Metro commuters across the core. That is the movement the plan is built around.
Book around the dates that matter
Pre-Christmas retail on Gran Vía and the weeks around major Bernabéu fixtures tighten the centre. Standard Metro panels can still be placed on a four-week cycle.
Delivered under one team
Site selection, permits, production, install and day-one checks for taxi advertising in Madrid run under a single team from brief to launch.

Frequently Asked Questions

There is no single rate. Price follows the format, the site, the duration and the month. Faces around Gran Vía, Sol and Paseo de la Castellana sit at the top of the band. Share dates, audience and budget, and we will quote options before you commit.

Send the brief: dates, audience, budget and any must-have districts. We shortlist available taxi sites around Gran Vía, Sol and Paseo de la Castellana, confirm the permit and the posting date, and send a costed plan within 48 hours.

Standard taxi campaigns in Madrid can go live in three to four weeks. Pre-Christmas retail on Gran Vía and the weeks around major Bernabéu fixtures tighten the centre. Standard Metro panels can still be placed on a four-week cycle.

Most taxi campaigns in Madrid run on two-week or monthly cycles. Landmark faces are often held for longer. We will recommend a flight length against the objective, not a default package.

Shoppers and visitors on Gran Vía and Sol, office traffic on the Castellana, and Metro commuters across the core. Sites around Gran Vía, Sol and Paseo de la Castellana are shortlisted against that movement, not against a generic city average.

Specs follow the site. A unipole, a digital loop and a station panel are different jobs, and the artwork is built to the real measurements. We send the specification with the costed plan so production can start once you approve.

Where taxis are booked

Available in 6 markets

Open a country brief for taxis pricing, sample sites, and market notes.

Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.

Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.