Megacom Advertising in Madrid, Spain

We plan megacom advertising in Madrid around Gran Vía, Sol and Paseo de la Castellana. A megacom stands on its own beside the road and is larger than a standard billboard, so the creative has to work from a distance. Distance and dwell are both written on the proposal we send. Tell us the dates and the budget, and we will send a costed plan within 48 hours.

Is a megacom the right site in Madrid?

It stands on its own beside the road, larger than a standard billboard. We only propose one in Gran Vía when the artwork can hold that size.

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Billboard advertising outside Ciudad Quesada, Spain: a large red Euromarina board, reading building since 1972, stands against a blue sky.
Dior logo.
BMW logo.
McDonald's logo.
Montblanc logo.
Land Rover logo.
Amazon logo.
Samsung logo.
Sephora logo.
stc logo.
Domino's logo.
Tumi logo.
Samsonite logo.
Isabel Marant logo.
Binance logo.
Jimmy Choo logo.

Reach Madrid audiences with megacom advertising in the places that matter.

Megacom Advertising in Madrid is out of home advertising on the routes people already use. Gran Vía, Sol and Paseo de la Castellana are the three corridors a Madrid plan is built around. The Metro ties them together, which is why station media and roadside are usually quoted as one sequence.

We plan megacom advertising around Gran Vía, Sol and Paseo de la Castellana. Shoppers and visitors on Gran Vía and Sol, office traffic on the Castellana, and Metro commuters across the core. A launch and an always-on presence are built the same way: around the audience, the sites and the creative. The proposal names the sites and the price.

Format Specifications

Megacom Advertising in Madrid is planned against the sites that exist in this market. Sizes and flight lengths below are what we book on a typical megacom campaign. The final specification is confirmed on the site.

Typical formats
Static Megacoms, Digital Megacoms, Double Sided Megacoms
Common sizes
Oversized freestanding faces, static and LED, including double-sided structures
Locations
Gran Vía, Sol and Paseo de la Castellana and the corridors that feed them
Typical duration
1 to 4 weeks for digital. Static sites run 4 weeks to 3 months
Best for
Launches, always-on brand presence and arterial reach

Megacom Advertising inMadrid with OOH Global

Choosing the right megacom placement in Madrid starts with who the campaign needs to reach and where those people move through the day. Gran Vía, Sol and Paseo de la Castellana are the environments we shortlist against first.

Pre-Christmas retail on Gran Vía and the weeks around major Bernabéu fixtures tighten the centre. Standard Metro panels can still be placed on a four-week cycle. Our team matches sites against audience movement, the objective and the budget. Site selection, permits, production, install and day-one checks run under one team.

Madrid coverage around Gran Vía, Sol and Paseo de la Castellana

800+

Outdoor moments planned, booked and delivered.

20+

20+ years of outdoor advertising experience.

Backed by local market planning and end-to-end campaign delivery

One Team. Every Step. No Friction

We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.

Megacom Advertising Formatsin Madrid

Madrid offers a range of megacom formats suited to different campaign objectives, locations and creative requirements.

Images below are for illustrative purposes only. They are not specific to one location.

  • Roadside billboard advertising: a board advertises a Baskin-Robbins dessert with Twix.

    Static Megacoms

    Static Megacoms in Madrid are booked around Gran Vía, Sol and Paseo de la Castellana. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Static megacom advertising in Madrid is oversized and high, built for an arterial gateway rather than a line of standard bulletins. One site can carry a launch or an always-on brand for the quarter.

  • Digital billboard advertising: twin roadside screens show a Dior J'adore perfume advert between palm trees.

    Digital Megacoms

    Digital Megacoms in Madrid are booked around Gran Vía, Sol and Paseo de la Castellana. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Digital megacom advertising in Madrid is landmark LED at road scale. Dayparts and share of voice are agreed in the plan, on a structure meant to be read from a distance.

  • Double-sided billboard advertising: two Tiffany screens, one in English and one in Arabic, stand beside a flyover.

    Double Sided Megacoms

    Double Sided Megacoms in Madrid are booked around Gran Vía, Sol and Paseo de la Castellana. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Double sided megacom advertising in Madrid covers both directions from one structure. On a bidirectional arterial that is two audiences, and the creative can match or split by direction of travel.

Where megacoms are booked in Spain

Available in 1 city

Open a city brief for megacoms pricing, sample sites, and market notes.

Billboard advertising in Puerta del Sol, Madrid, Spain: a Netflix building wrap for A través de mi ventana stands behind the equestrian statue, with a protest crowd in front.© CleceOOH

Why Advertise on Megacoms in Madrid?

Reach the busiest corridors in Madrid
The megacom sites we shortlist sit on routes around Gran Vía, Sol and Paseo de la Castellana, where the audience already travels.
Plan against a real audience
Shoppers and visitors on Gran Vía and Sol, office traffic on the Castellana, and Metro commuters across the core. That is the movement the plan is built around.
Book around the dates that matter
Pre-Christmas retail on Gran Vía and the weeks around major Bernabéu fixtures tighten the centre. Standard Metro panels can still be placed on a four-week cycle.
Delivered under one team
Site selection, permits, production, install and day-one checks for megacom advertising in Madrid run under a single team from brief to launch.

Frequently Asked Questions

There is no single rate. Price follows the format, the site, the duration and the month. Faces around Gran Vía, Sol and Paseo de la Castellana sit at the top of the band. Share dates, audience and budget, and we will quote options before you commit.

Send the brief: dates, audience, budget and any must-have districts. We shortlist available megacom sites around Gran Vía, Sol and Paseo de la Castellana, confirm the permit and the posting date, and send a costed plan within 48 hours.

Standard megacom campaigns in Madrid can go live in three to four weeks. Pre-Christmas retail on Gran Vía and the weeks around major Bernabéu fixtures tighten the centre. Standard Metro panels can still be placed on a four-week cycle.

Most megacom campaigns in Madrid run on two-week or monthly cycles. Landmark faces are often held for longer. We will recommend a flight length against the objective, not a default package.

Shoppers and visitors on Gran Vía and Sol, office traffic on the Castellana, and Metro commuters across the core. Sites around Gran Vía, Sol and Paseo de la Castellana are shortlisted against that movement, not against a generic city average.

Specs follow the site. A unipole, a digital loop and a station panel are different jobs, and the artwork is built to the real measurements. We send the specification with the costed plan so production can start once you approve.

Where megacoms are booked

Available in 11 markets

Open a country brief for megacoms pricing, sample sites, and market notes.

Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.

Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.