We plan programmatic DOOH across Shanghai, Beijing and Guangzhou in China. Screens are bought by audience and time of day, then reported back as what ran, where, and for how long. You see the delivery, not a promise of reach. You get the screens and the hours, not a modelled reach figure. Tell us the dates and the budget, and we will send a site list within 48 hours.
Buying programmatic DOOH in China?
The plan lists the screens and the hours in Shanghai and Beijing. Send the audience and the daypart.
Programmatic advertising uses automated technology to buy digital media across screens, websites and apps, using signals such as location, time and audience behaviour. In China, this happens inside closed platform ecosystems, spanning search, social, short form video, retail media and connected TV across Baidu, WeChat, Douyin, Alibaba.
As digital infrastructure expands beyond China's leading cities of Beijing, Shanghai, Guangzhou and Shenzhen, brands have more opportunities to reach audiences across fast growing regional cities. Campaigns can also respond to real time factors such as location, time and platform behaviour where supported, using deterministic audience data built within each platform.
Programmatic advertising uses automated technology to buy digital media across screens, websites and apps, using signals such as location, time and audience behaviour. In China, this happens inside closed platform ecosystems spanning Baidu, WeChat, Douyin and Alibaba.
China is one of the world's most advanced digital advertising markets, with programmatic buying spanning display, video, mobile, connected TV and Digital Out of Home advertising. Its scale and distinct platform ecosystems demand strong local knowledge, audience data, inventory and buying capabilities all vary by platform and channel.
We bring market research, audience insight and local expertise together to build programmatic advertising strategies in China, selecting the channels, audiences and inventory that match each campaign's goals.
Direct access to China's platforms — Baidu, WeChat, Douyin, Alibaba and JD
800+
Outdoor moments planned, booked, and delivered.
20+
20+ years of outdoor advertising experience.
Built for local compliance with China's data protection and security laws
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
China offers a range of programmatic DOOH formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Locked share-of-voice on China's premium DOOH networks, bought programmatically. A clean way to secure inventory while keeping creative flexibility in-flight.
Guaranteed programmatic advertising in China locks share of voice on named premium screens and still lets the creative update during the flight. You get the certainty of a direct booking with the flexibility of digital.
Audience-triggered programmatic buys across China, using mobility, footfall and CRM data feeds to place Chinese audiences at the centre of the plan.
Audience-based out-of-home in China spends where the people are. Mobility, footfall and first-party data decide which screens run, so the plan follows the audience through the day.
Dynamic creative swaps by daypart, weather or trigger across China's digital networks. One master file, many contextually relevant versions.
Dynamic creative advertising in China runs one master and many live versions: daypart, weather, or a trigger you set. The screen stays relevant without a new production each time the context changes.
Explore additional solutions for every campaign objective.
Where programmatic is booked
Open a country brief for programmatic pricing, sample sites, and market notes.
Programmatic advertising uses automated media buying to place ads across eligible digital channels. In China, this can include display, video, connected TV and selected Digital Out of Home environments, depending on platform and inventory availability.
Brands can access programmatic display, online video, connected TV, mobile environments and selected programmatic DOOH inventory. The right mix depends on the audience, campaign goals and available media.
Yes. International brands can run programmatic campaigns in China, but planning usually needs to account for local platforms, audience data, media access, creative requirements and advertising rules.
Costs vary by channel, audience, inventory, buying model, campaign duration and level of competition. A campaign budget is usually built around the audience you want to reach and the media environments selected.
Send us the audience, the cities, the dates and the budget. We recommend the mix of display, video, connected TV or digital outdoor, then set the campaign up on the platforms that can actually reach that audience. A full brief is typically answered within 48 hours.
A launch or a sale can run for a short burst. A brand campaign usually needs several weeks so the audience sees it more than once and the buying can be adjusted. We set the length once we know the objective and the budget.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
