We plan programmatic DOOH advertising in Barcelona around Passeig de Gràcia, Plaça Catalunya and the Eixample. Screens are bought by audience and time of day, then reported back as what ran, where, and for how long. You see the delivery, not a modelled reach figure. Tell us the dates and the budget, and we will send a costed plan within 48 hours.
Buying programmatic DOOH in Barcelona?
The plan lists the screens and the hours in Passeig de Gràcia and Plaça Catalunya. Send the audience and the daypart.
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Programmatic DOOH in Barcelona is out of home advertising on the routes people already use. Passeig de Gràcia, Plaça Catalunya and the Eixample hold the street-level and facade inventory a Barcelona launch is judged on. The city also hosts Mobile World Congress each year, which changes what the centre can take that week.
We plan programmatic DOOH advertising around Passeig de Gràcia, Plaça Catalunya and the Eixample. Residents and shoppers on Passeig de Gràcia, visitors through Plaça Catalunya, and the Eixample's daily street traffic. A launch and an always-on presence are built the same way: around the audience, the sites and the creative. The proposal names the sites and the price.
Programmatic DOOH in Barcelona is planned against the sites that exist in this market. Sizes and flight lengths below are what we book on a typical programmatic DOOH campaign. The final specification is confirmed on the site.
Choosing the right programmatic DOOH placement in Barcelona starts with who the campaign needs to reach and where those people move through the day. Passeig de Gràcia, Plaça Catalunya and the Eixample are the environments we shortlist against first.
Mobile World Congress in late February and early March fills the centre first. Summer visitor peaks on Passeig de Gràcia follow. Book the Congress window as soon as the dates are public. Our team matches sites against audience movement, the objective and the budget. Site selection, permits, production, install and day-one checks run under one team.
Barcelona coverage around Passeig de Gràcia, Plaça Catalunya and the Eixample
800+
Outdoor moments planned, booked and delivered.
20+
20+ years of outdoor advertising experience.
Backed by local market planning and end-to-end campaign delivery
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Barcelona offers a range of programmatic DOOH formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Guaranteed Programmatic in Barcelona are booked around Passeig de Gràcia, Plaça Catalunya and the Eixample. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.
Guaranteed programmatic advertising in Barcelona locks share of voice on named premium screens and still lets the creative update during the flight. You get the certainty of a direct booking with the flexibility of digital.
Audience-based Buys in Barcelona are booked around Passeig de Gràcia, Plaça Catalunya and the Eixample. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.
Audience-based out-of-home in Barcelona spends where the people are. Mobility, footfall and first-party data decide which screens run, so the plan follows the audience through the day.
Dynamic Creative in Barcelona are booked around Passeig de Gràcia, Plaça Catalunya and the Eixample. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.
Dynamic creative advertising in Barcelona runs one master and many live versions: daypart, weather, or a trigger you set. The screen stays relevant without a new production each time the context changes.
Explore additional solutions for every campaign objective.
Where programmatic is booked in Spain
Open a city brief for programmatic pricing, sample sites, and market notes.
© Exterior PlusThere is no single rate. Price follows the format, the site, the duration and the month. Faces around Passeig de Gràcia, Plaça Catalunya and the Eixample sit at the top of the band. Share dates, audience and budget, and we will quote options before you commit.
Send the brief: dates, audience, budget and any must-have districts. We shortlist available programmatic DOOH sites around Passeig de Gràcia, Plaça Catalunya and the Eixample, confirm the permit and the posting date, and send a costed plan within 48 hours.
Standard programmatic DOOH campaigns in Barcelona can go live in three to four weeks. Mobile World Congress in late February and early March fills the centre first. Summer visitor peaks on Passeig de Gràcia follow. Book the Congress window as soon as the dates are public.
Most programmatic DOOH campaigns in Barcelona run on two-week or monthly cycles. Landmark faces are often held for longer. We will recommend a flight length against the objective, not a default package.
Residents and shoppers on Passeig de Gràcia, visitors through Plaça Catalunya, and the Eixample's daily street traffic. Sites around Passeig de Gràcia, Plaça Catalunya and the Eixample are shortlisted against that movement, not against a generic city average.
Specs follow the site. A unipole, a digital loop and a station panel are different jobs, and the artwork is built to the real measurements. We send the specification with the costed plan so production can start once you approve.
Where programmatic is booked
Open a country brief for programmatic pricing, sample sites, and market notes.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
