Metro Advertising in Shanghai, China

We plan metro advertising in Shanghai around the Bund, Nanjing Road and Lujiazui. Platforms, train sides and interior panels cover the trip from the ticket gate to the street. Station, line and carriage are itemised on the plan. Tell us the dates and the budget, and we will send a costed plan within 48 hours.

Which city metro should we start with?

Platforms and carriage cards in the Bund and Nanjing Road cover the ride from the gate to the street. Station and line are itemised on the plan.

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Metro advertising in China: a carriage is wrapped in the 中国有我 theme, with red seat panels and colourful floor graphics.
Dior logo.
BMW logo.
McDonald's logo.
Montblanc logo.
Land Rover logo.
Amazon logo.
Samsung logo.
Sephora logo.
stc logo.
Domino's logo.
Tumi logo.
Samsonite logo.
Isabel Marant logo.
Binance logo.
Jimmy Choo logo.

Reach Shanghai audiences with metro advertising in the places that matter.

Metro Advertising in Shanghai is out of home advertising on the routes people already use. The Bund, Nanjing Road and Lujiazui are the three corridors most international briefs name. Shanghai Metro is one of the longest urban rail networks in the world, which is why station media sits beside the landmark screens on a serious plan.

We plan metro advertising around the Bund, Nanjing Road and Lujiazui. Office workers in Lujiazui, shoppers on Nanjing Road, visitors on the Bund, and Metro commuters across the core. A launch and an always-on presence are built the same way: around the audience, the sites and the creative. The proposal names the sites and the price.

Format Specifications

Metro Advertising in Shanghai is planned against the sites that exist in this market. Sizes and flight lengths below are what we book on a typical metro campaign. The final specification is confirmed on the site.

Typical Format
Lightboxes, digital screens, large format displays, platform media, passageway media, pillar advertising, train interior media and train wraps
Media Options
Static, digital and creative station formats
Campaign Duration
From short term campaigns to 4-week and longer term bookings
Best For
Technology, finance, fashion, beauty, retail, entertainment, automotive, tourism and major brand launches

Metro Advertising inShanghai with OOH Global

Choosing the right metro placement in Shanghai starts with who the campaign needs to reach and where those people move through the day. the Bund, Nanjing Road and Lujiazui are the environments we shortlist against first.

Golden Week, Chinese New Year travel and the peak convention months on the Bund and in Pudong go early. Landmark digital needs a longer brief. Our team matches sites against audience movement, the objective and the budget. Site selection, permits, production, install and day-one checks run under one team.

Shanghai coverage around the Bund, Nanjing Road and Lujiazui

800+

Outdoor moments planned, booked, and delivered.

20+

20+ years of outdoor advertising experience.

Backed by local approvals and compliance across China's metro operators

One Team. Every Step. No Friction

We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.

Metro Advertising Formatsin Shanghai

Shanghai offers a range of metro formats suited to different campaign objectives, locations and creative requirements.

Images below are for illustrative purposes only. They are not specific to one location.

  • Tram wrap advertising in Dubai, in the UAE: a blue tram is wrapped for Property Finder against the city skyline.

    Full Wrap

    Full Wrap in Shanghai are booked around the Bund, Nanjing Road and Lujiazui. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    A full metro wrap in Shanghai puts the brand on the busiest lines for the length of the lease. Every station on the route sees it, and regular riders live with it twice a day.

  • Metro interior advertising: passengers sit in a carriage covered in red and pink Chinese-language advertising.

    Interior Advertising

    Interior Advertising in Shanghai are booked around the Bund, Nanjing Road and Lujiazui. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Metro interior advertising in Shanghai has a seated audience and a journey long enough for product detail. Panels and in-carriage screens are for messages that need more than a glance from the platform.

  • London Underground platform advertising at Charing Cross, in the United Kingdom: posters advertise ABBA Voyage and Ghost eau de parfum.

    Platform Advertising

    Platform Advertising in Shanghai are booked around the Bund, Nanjing Road and Lujiazui. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.

    Platform advertising in Shanghai compounds. Every arrival and every departure is another viewing, which is why cross-track posters and platform screens deliver such steady frequency.

Digital out-of-home advertising in China: a corner screen at night shows a cartoon dog and a chocolate roll above a crowded shopping street.

Why Advertise on the Metro in Shanghai?

Reach the busiest corridors in Shanghai
The metro sites we shortlist sit on routes around the Bund, Nanjing Road and Lujiazui, where the audience already travels.
Plan against a real audience
Office workers in Lujiazui, shoppers on Nanjing Road, visitors on the Bund, and Metro commuters across the core. That is the movement the plan is built around.
Book around the dates that matter
Golden Week, Chinese New Year travel and the peak convention months on the Bund and in Pudong go early. Landmark digital needs a longer brief.
Delivered under one team
Site selection, permits, production, install and day-one checks for metro advertising in Shanghai run under a single team from brief to launch.

Frequently Asked Questions

There is no single rate. Price follows the format, the site, the duration and the month. Faces around the Bund, Nanjing Road and Lujiazui sit at the top of the band. Share dates, audience and budget, and we will quote options before you commit.

Send the brief: dates, audience, budget and any must-have districts. We shortlist available metro sites around the Bund, Nanjing Road and Lujiazui, confirm the permit and the posting date, and send a costed plan within 48 hours.

Standard metro campaigns in Shanghai can go live in three to four weeks. Golden Week, Chinese New Year travel and the peak convention months on the Bund and in Pudong go early. Landmark digital needs a longer brief.

Most metro campaigns in Shanghai run on two-week or monthly cycles. Landmark faces are often held for longer. We will recommend a flight length against the objective, not a default package.

Office workers in Lujiazui, shoppers on Nanjing Road, visitors on the Bund, and Metro commuters across the core. Sites around the Bund, Nanjing Road and Lujiazui are shortlisted against that movement, not against a generic city average.

Specs follow the site. A unipole, a digital loop and a station panel are different jobs, and the artwork is built to the real measurements. We send the specification with the costed plan so production can start once you approve.

Where metro is booked

Available in 11 markets

Open a country brief for metro pricing, sample sites, and market notes.

Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.

Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.

Your information is safe with us, and by submitting this form you agree to OOH Global's terms of service, including its privacy policy.