We plan programmatic DOOH advertising in Shanghai around the Bund, Nanjing Road and Lujiazui. Screens are bought by audience and time of day, then reported back as what ran, where, and for how long. You see the delivery, not a modelled reach figure. Tell us the dates and the budget, and we will send a costed plan within 48 hours.
Buying programmatic DOOH in Shanghai?
The plan lists the screens and the hours in the Bund and Nanjing Road. Send the audience and the daypart.
Programmatic DOOH in Shanghai is out of home advertising on the routes people already use. The Bund, Nanjing Road and Lujiazui are the three corridors most international briefs name. Shanghai Metro is one of the longest urban rail networks in the world, which is why station media sits beside the landmark screens on a serious plan.
We plan programmatic DOOH advertising around the Bund, Nanjing Road and Lujiazui. Office workers in Lujiazui, shoppers on Nanjing Road, visitors on the Bund, and Metro commuters across the core. A launch and an always-on presence are built the same way: around the audience, the sites and the creative. The proposal names the sites and the price.
Programmatic DOOH in Shanghai is planned against the sites that exist in this market. Sizes and flight lengths below are what we book on a typical programmatic DOOH campaign. The final specification is confirmed on the site.
Choosing the right programmatic DOOH placement in Shanghai starts with who the campaign needs to reach and where those people move through the day. the Bund, Nanjing Road and Lujiazui are the environments we shortlist against first.
Golden Week, Chinese New Year travel and the peak convention months on the Bund and in Pudong go early. Landmark digital needs a longer brief. Our team matches sites against audience movement, the objective and the budget. Site selection, permits, production, install and day-one checks run under one team.
Shanghai coverage around the Bund, Nanjing Road and Lujiazui
800+
Outdoor moments planned, booked, and delivered.
20+
20+ years of outdoor advertising experience.
Built for local compliance with China's data protection and security laws
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Shanghai offers a range of programmatic DOOH formats suited to different campaign objectives, locations and creative requirements.
Images below are for illustrative purposes only. They are not specific to one location.
Guaranteed Programmatic in Shanghai are booked around the Bund, Nanjing Road and Lujiazui. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.
Guaranteed programmatic advertising in Shanghai locks share of voice on named premium screens and still lets the creative update during the flight. You get the certainty of a direct booking with the flexibility of digital.
Audience-based Buys in Shanghai are booked around the Bund, Nanjing Road and Lujiazui. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.
Audience-based out-of-home in Shanghai spends where the people are. Mobility, footfall and first-party data decide which screens run, so the plan follows the audience through the day.
Dynamic Creative in Shanghai are booked around the Bund, Nanjing Road and Lujiazui. We use them when the campaign needs that specific job: scale on a landmark face, or frequency on a route people already take.
Dynamic creative advertising in Shanghai runs one master and many live versions: daypart, weather, or a trigger you set. The screen stays relevant without a new production each time the context changes.
Explore additional solutions for every campaign objective.
There is no single rate. Price follows the format, the site, the duration and the month. Faces around the Bund, Nanjing Road and Lujiazui sit at the top of the band. Share dates, audience and budget, and we will quote options before you commit.
Send the brief: dates, audience, budget and any must-have districts. We shortlist available programmatic DOOH sites around the Bund, Nanjing Road and Lujiazui, confirm the permit and the posting date, and send a costed plan within 48 hours.
Standard programmatic DOOH campaigns in Shanghai can go live in three to four weeks. Golden Week, Chinese New Year travel and the peak convention months on the Bund and in Pudong go early. Landmark digital needs a longer brief.
Most programmatic DOOH campaigns in Shanghai run on two-week or monthly cycles. Landmark faces are often held for longer. We will recommend a flight length against the objective, not a default package.
Office workers in Lujiazui, shoppers on Nanjing Road, visitors on the Bund, and Metro commuters across the core. Sites around the Bund, Nanjing Road and Lujiazui are shortlisted against that movement, not against a generic city average.
Specs follow the site. A unipole, a digital loop and a station panel are different jobs, and the artwork is built to the real measurements. We send the specification with the costed plan so production can start once you approve.
Where programmatic is booked
Open a country brief for programmatic pricing, sample sites, and market notes.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
