Full funnel outdoor
From a single landmark booking to a multi city campaign, we plan placements that build awareness and drive people toward a specific store or action.
Six Hundred Metres of Light in Shanghai
Nanjing Road runs from People's Square to the Bund, and the final stretch toward the river carries Shanghai's heaviest concentration of illuminated facades and building wraps. More than a million people walk this route on an average day, moving between flagship stores, historic arcades and open air LED. It's a street built to be seen from across the road and from a hundred metres up.
Outdoor on Nanjing Road?
Shanghai's pedestrian street is the brief. Tell us the dates and whether you want a screen or a wrap.
Why the world'sbiggest brands chooseNanjing Road
Nanjing Road pulls together the two things a landmark placement needs, a genuine audience and a genuine reason to look up. The street carries well over a million visitors a day between People's Square and the Bund, and the last few hundred metres before the river hold the densest cluster of LED facades and building wraps in the city. For a brand entering the Shanghai market, or wanting a presence tourists photograph and share, this is one of the more direct routes in. The street itself is pedestrian-only, with footfall running from day into the evening.
5.5 km
Total street length
Nanjing Road runs 5.5 kilometres from People's Square to the Bund, spanning its retail and pedestrianised sections.
1 million+
Daily visitors
More than a million shoppers and visitors pass along the street on an average day.
1999
Pedestrianised
The central section closed to traffic in 1999 and was extended toward the Bund in 2020 to form one continuous car free walk.
Reach beyondthe street
Footage and photos from Nanjing Road circulate widely on Chinese social platforms, so a screen or wrap here often reaches an audience well beyond the people who walked past it that day.
Nanjing Road Site specifications
- Format
- Building wrap and street level LED facade
- Orientation
- Landscape and portrait digital displays
- Prime section
- Final 600m before the Bund, the street's densest screen cluster
- Typical booking unit
- Daily and weekly loop packages
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Why Brands ChooseOOH Global forIconic Sites
China's largest outdoor advertising budgets concentrate in a small number of first tier cities, and Shanghai sits at the top of that list alongside Beijing and Shenzhen. Digital screens have largely replaced static posters in the premium retail districts, and a campaign here tends to travel further than the physical footfall alone, picked up and shared across Chinese social platforms. A team that understands local media owners and creative formats across the country, including outdoor advertising across China's other retail and transit hubs, is what turns a booked slot into a placement that performs.
A Global stagefor your brand
Booking outdoor media in China usually means working across several cities and media owners, and Shanghai is often the anchor placement in a wider plan. A presence on Nanjing Road pairs naturally with airport advertising through Shanghai's Pudong and Hongqiao terminals, giving a campaign both a street level audience and an arrivals audience in the same city.
From a single landmark booking to a multi city campaign, we plan placements that build awareness and drive people toward a specific store or action.
Brief to booking
Our Shanghai team turns a creative brief into a confirmed booking, handling permitting and media owner relationships so things move quickly.
Market fluent buys
We work directly with the operators behind Shanghai's premium retail screens, so pricing and availability are accurate from the first conversation.
Creative that fits
We adapt creative to the actual screen dimensions and viewing distance on Nanjing Road, rather than resizing a format built for somewhere else.
One Team. Every Step. No Friction
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
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Frequently Asked Questions
Pricing depends on the format, the specific building or screen, and how long the campaign runs. A single LED loop slot for a week costs considerably less than a building wrap covering a full facade for a month, and rates on the final stretch toward the Bund run higher than sections further west. Our team can put together a quote once we know your target dates and creative format.
Space is controlled by individual building owners and specialist media operators rather than one central authority, so booking usually starts with telling us your target dates, budget and creative format. We hold relationships with operators along the street and can shortlist available screens or wrap sites within a few working days. Lead times of four to six weeks are typical for premium positions near the Bund.
The street draws a mix of Shanghai residents doing everyday shopping, domestic tourists visiting from other Chinese cities, and a smaller share of international visitors, most concentrated on weekends and public holidays. Because the street runs from People's Square to the Bund, it also carries commuters and evening visitors heading toward the riverside. It's a broad, high volume audience rather than a single niche.
Screen sizes vary by building, from smaller storefront displays to large facade mounted LED walls on the taller buildings near the eastern end. Most premium sites run in landscape orientation to suit street level viewing, though some newer installations use portrait or wraparound formats. We share exact dimensions and specifications for each available site during planning.
Most digital sites run on rotating loops shared between several advertisers, with individual spots repeating multiple times an hour through the day and evening. Exact loop length and spot frequency vary by screen and operator, so we confirm the specifics for each site once a booking is being planned. Static formats like building wraps run continuously for the length of the booking.
It's one of the more direct ways to put a new product in front of a large, mixed Shanghai audience in a short space of time, particularly if the campaign is designed to be photographed and shared. It works well paired with retail activations, since several major stores sit directly on the street. For brands entering the Chinese market for the first time, it's often used alongside other Shanghai or Beijing placements rather than as a standalone buy.